Christmas in August A Step by Step Guide to Improving Your Holiday Profits Ethan Giffin, CEO Groove Commerce August 2012
Aug 20, 2015
Christmas in AugustA Step by Step Guide to Improving
Your Holiday Profits
Ethan Giffin, CEOGroove Commerce
August 2012
August 2012 2
OUR HOST & PANELIST
Ethan GiffinCEO
Groove Commerce
Panelist
Mack McGeeVP Sales & Marketing
Groove Commerce
Host
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ABOUT GROOVE COMMERCE
Our goal is to bridge the gap between marketing and technology and deliver a user-friendly, high converting product to each one of our clients.
Services include:• eCommerce Website Design
• Magento Development & Integration
• Inbound Marketing Services
• Social Media Marketing
• Pay Per Click Management
• Search Engine Optimization
• eMail Marketing
• eCommerce Site Analysis
• Conversion Consulting
2400 Boston Street, Suite 320, Baltimore, Maryland 21224
www.groovecommerce.com800.564.9826@GrooveCommerce
Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits
• Tis the Season for Revenue
• 4 ½ Months to Go…
• 13 Tips to Engage Holiday Shoppers
• Going Super Tactical
• Super Straight Forward
• Plenty of Question & Answer Time!
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TODAY’S AGENDA
Poll #1
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Tip #1 Plan, Plan Plan…
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THE BUILDING BLOCKS!
Click icon to add picture
• Rare by Small to Medium eTailers• Break Down by Month• What to Schedule?
o Site/Homepage Updateso Banner Swapso Emailo Facebooko Twittero Product Updates
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SCHEDULING & PLANNING
Tip #2Grow Your List
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WELCOME EMAIL SERIES
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DON’T ALWAYS GIVE A DISCOUNT
Poll #2
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Tip #3Increase YourLikes & Wants
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FACEBOOK TIMELINE
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FACEBOOK LIKE CONTEST
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LIKE FOR A DISCOUNT
Tip #4Gift Guides
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HOLIDAY GIFT GUIDES
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AMAZING BLOG CONTENT
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SHOW BY PRICE
Tip #5Got Pinterest?
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PINTEREST WISHLIST CONTEST
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PINTEREST WISHLIST CONTEST
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PINTEREST WISHLIST CONTEST
Tip #6Winterize Your Theme
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WRAP IT IN BOWS
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SHOW YOUR RED & GREEN
Tip #7Clear Timelines
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• Clearly Show Shipping Deadlines
• Offer Flat Rate Shipping
• Clear Explanation on Returns
• Increase Returns Timeframe
• Add Additional Hours for Customer Service- Phone- Live Chat
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KEEP IT SIMPLE
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SHOW A CLEAR SHIPPING TIMELINE
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Tip #8Site Speed
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SITE SPEED / PERFORMANCE
1. Check Your Site with Pingdom & YSlow
2. Directly Affects Conversion Rate
3. Lowers Adwords Quality Score
4. Limits Ability to Diagnose Errors
5. Panda…
• Monitor Your Site- - New Relic- - Don’t just ping…
• Review Transaction Levels
• Look for 404’s- Webmaster Tools
• Decrease Load Time- Fooman Speedster
• Add Additional Servers
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SITE SPEED / PERFORMANCE
Tip #9eMail Early & Often
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August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits
SEND 2-4X AT PEAK
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August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits
SEND 2-4X AT PEAK
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August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits
SEND 2-4X AT PEAK
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Tip #10Don’t Forget to Merchandise
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August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits
OFFER PHYSICAL GIFT CARDS
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August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits
USE BUNDLES TO CREATE GIFT SETS
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Tip #11Pretty Paper
Pretty Ribbons
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LIKE WILLIE SINGS…
August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits
OFFER GIFT WRAPPING & MESSAGE
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MAKE IT MEMORABLE…
Tip #12Don’t Let Them
Walk Away
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CART ABANDONMENT FOLLOWUP
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PRODUCT RETARGETING
• Product Page • Ad Network
Tip #13Follow Up…
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POST PURCHASE FOLLOW UP
1. Send Review Emails
2. Awesome User Generated Content!
3. Panda Killer…
4. Don’t Use Power Reviews Express
5. Visitors expect between 3-7 reviews per product
6. Cross Sell Items
• Set a Holiday Schedule
• Take Away 3 or 4 Items
• Execute!
• Make More Revenue
• Hire Groove with Said Revenue
• Just Kidding…
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YOUR NEXT STEPS
Poll #3
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THANK YOU!
Questions? [email protected]
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