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webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Aug 09, 2015

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webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is portable.
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Page 1: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

POWER TO SEE MORE.

Page 2: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Edge In troduc tion Meeting Agenda

During this presentation we will discuss: • Edge Design • Core Performance Improvements • Early Clinical and Demo Feedback • Product Positioning/Customer Profile • Sales Process – Price List, Quote Tool, Demo Plan

Page 3: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Reinvent Design Language Improve image quality and performance Increase Image / Monitor Size Improve clean-ability Maintain or Improve SonoSite pillars

Reliability Durability

Portability Ease of Use

DESIGN GOALS

Page 4: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

DESIGN

Iconic Design Language

Page 5: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

2011 PRODUCT PORTFOLIO | PROPRIETARY & CONFIDENTIAL 2011 PRODUCT PORTFOLIO | PROPRIETARY & CONFIDENTIAL

12.1” Display CLINICAL IMAGE

Page 6: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

2011 PRODUCT PORTFOLIO | PROPRIETARY & CONFIDENTIAL 6 2011 PRODUCT PORTFOLIO | PROPRIETARY & CONFIDENTIAL

Sealed Silicone Keypad CLEAN-ABILITY

Page 7: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

2011 PRODUCT PORTFOLIO | PROPRIETARY & CONFIDENTIAL

LED Backlighting BRIGHT IMAGE

Page 8: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

New Keyboard Des ign

• Keyboard keys redesigned • Larger touch pad • New design for gain keys • New placement for Exam, Patient, Display, Setup keys

Page 9: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

SONOSITE PROPRIETARY & CONFIDENTIAL | 2011

New Imaging Algorithms IMAGE QUALITY

Page 10: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

2011 PRODUCT PORTFOLIO | PROPRIETARY & CONFIDENTIAL

Solid Aluminum Core DURABILITY

Page 11: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Turbo Compatible TRANSDUCERS

Page 12: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Trans ducer Compatib ility

Scanning Performance on Edge P21and C60 • Far Field Penetration Improved • Default depth changed to 18cm • Improved Gain Balance • Blacker Blacks/Less Noise HFL38x • MSK exam type has higher contrast • Less noise •Improved axial and lateral resolution

Page 13: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

2011 PRODUCT PORTFOLIO | PROPRIETARY & CONFIDENTIAL 2011 PRODUCT PORTFOLIO | PROPRIETARY & CONFIDENTIAL

8.5lbs Grab and Go PORTABILITY

Page 14: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

2011 PRODUCT PORTFOLIO | PROPRIETARY & CONFIDENTIAL

POWER TO SEE MORE.

2011 PRODUCT PORTFOLIO | PROPRIETARY & CONFIDENTIAL

Page 15: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Cus tomer Comments

First Question: “ What’s different about it?” • Be prepared to discuss:

• Hardware changes

• New algorithms

• New monitor (sharper and brighter)

• New Keypad

• New core strength

Page 16: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Performance Changes M-Turbo to Edge Monitor Display

• Brighter • Better Contrast Ratio – Blacker “Blacks” and Brighter “Whites” • More Useful Settings – Factory default of “5” – Same as “10” Maxx on Turbo • Changes in Compression (+3 to -3) are more noticeable. Be Careful here. • This makes our Image size more competitive or Larger than the competition!

Word of Caution – More Angle Dependent for Viewing – Stay below “8” Brightness

10.5 12.1

Page 17: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

New Imaging Algorithms all Exam Types 1. Improve clarity at deeper depths 2. Applicable to “ALL” Transducers 3. Vastly improved “PEN” Mode on “ALL” Transducers 4. New Gray Map for MSK Improves Muscle Detail

Performance Changes M-Turbo to Edge

M-Turbo Edge

Page 18: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

P21x Transducer Monitor provides noticeable improvement in cardiac imaging 1. Improved Contrast Resolution 2. Reduced Clutter 3. Better Penetration 4. Improved “PEN” Mode 5. Harmonics (THI) turned “OFF” in Abdominal Mode

Default Depth Set to “18cm” from “15cm”

Performance Changes M-Turbo to Edge P21x

Page 19: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Richer - Fuller Color with bluer “Blues” and redder “Reds” C60 Depth Default Set to “18cm” “15cm” on S-Series and Turbo

Cleaner Image with better detail whiter “Whites” blacker “Blacks” SonoMB “Off” state more usable

Performance Changes M-Turbo to Edge C60x

Page 20: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Trans ducers Notes

Compatible with “ALL” Turbo and S-Series Transducers New C-8 at launch (For Prostate Exam Type Only) C-8 for Turbo sometime 1st Quarter New “GEN” Mode on P21 and C60 has better balance from Near to Far field “PEN” Mode Significantly Improved on all transducers “THI” defaulted to “OFF” on P21 Abdominal Exam Type

Page 21: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Cus tomer Comments Response from Shows and Demonstrations: “Slick Looking”

• They love the simple look

• Many comments on sealed simple Keypad

• Improved sense of “Simplicity” observed at all product demonstrations.

“Nice Image – Much Brighter”

• Favorable comments on image quality

• Physician at show commented on “larger image” than “Spark or CX50”

• Physician from Cleveland Clinic commented that “I only want the Edge product” at next years ASA event he is doing.

“Love your Color Doppler”

• Several comments on the improvement in the brilliance of the Color Doppler

Page 22: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Edge Advanced users who desire the ultimate image quality and premium platform from SonoSite Larger clinical image area for easier viewing and teaching Hospital environments where infection control is a concern Increased durability for point of care environments

M-Turbo High performance imaging, versatility and ease of use Upgradeable and expandable platform Advanced reporting and information management tools Capable of more sophisticated applications for experienced users (TTE and TEE)

S-Series Dedicated for point of care environments that desire the utmost ease of use Most unique form factor (zero footprint) High performance image quality Simplest to use – two knobs for most exams, suitable for wide range of users Can supplement other systems in the department

MicroMaxx Most proven point-of-care ultrasound tool Fully featured Similar durable form factor as M-Turbo Price sensitive customers

Produc t Pos ition ing

Page 23: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Edge Advantage Shee t

Page 24: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Edge Spec ifica tion Shee t

Page 25: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Edge Trans ducer Shee t

Page 26: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Edge iPad Sa les Tool

Page 27: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Email Announcement to Cus tomers

• Email announcing EDGE to customers • Target send date Tuesday, December 6th

• All current and potential customers in our database will receive the communication.

• Discuss any accounts/emails you do not want to receive the email to your Regional Manager and Zone Directors • Zone Directors must send Marketing a list of all

“unsubscribe” for this email by Friday, December 2nd

• If you have any questions please contact your Zone Director.

Page 28: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

In troduc tion Schedule

o FDA 510k Nov 16

o First Customer Shipment Dec 12

o Pre-production Demo Units 6 units Nov 21- Nov 25 24 units Nov 28 - Dec 1 o Production Demo Units Pending

o Quote tool Dec 1

Page 29: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Pre-Produc tion Units

Pre-Production Production

Page 30: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Pric ing /Quoting Proces s

• EDGE is now available to quote • EDGE Part number L14000 - $35,995 • Customers are able use their existing M-Turbo or S Series transducers. • C8x is available on EDGE (not yet available on M-Turbo or S Series) • TEEx is available on EDGE for the US Only

Page 31: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Pric ing /Quoting Proces s

Page 32: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Tra in ing Res ources

Sales and Clinical Demo Guides • Anesthesiology

• Critical Care

• MSK

• Guides available on Box.net and SonoSiteLearning.com – Other Resources – Sales Demo Guides • Edge Product Training Presentation will be posted on SonoSiteLearning.com – My Learning – Product Training - Edge

Online Exam on SonoSiteLearning.com Complete by December 9, 2011

Page 33: webex launch presentation brochure, Doppler brochure of Sonosite edge machine of advance technology. Originated from USA. one of the best Color Doppler ultrasound machine which is

Q & A What a re your ques tions ?