POWER TO SEE MORE.
Aug 09, 2015
POWER TO SEE MORE.
Edge In troduc tion Meeting Agenda
During this presentation we will discuss: • Edge Design • Core Performance Improvements • Early Clinical and Demo Feedback • Product Positioning/Customer Profile • Sales Process – Price List, Quote Tool, Demo Plan
Reinvent Design Language Improve image quality and performance Increase Image / Monitor Size Improve clean-ability Maintain or Improve SonoSite pillars
Reliability Durability
Portability Ease of Use
DESIGN GOALS
DESIGN
Iconic Design Language
2011 PRODUCT PORTFOLIO | PROPRIETARY & CONFIDENTIAL 2011 PRODUCT PORTFOLIO | PROPRIETARY & CONFIDENTIAL
12.1” Display CLINICAL IMAGE
2011 PRODUCT PORTFOLIO | PROPRIETARY & CONFIDENTIAL 6 2011 PRODUCT PORTFOLIO | PROPRIETARY & CONFIDENTIAL
Sealed Silicone Keypad CLEAN-ABILITY
2011 PRODUCT PORTFOLIO | PROPRIETARY & CONFIDENTIAL
LED Backlighting BRIGHT IMAGE
New Keyboard Des ign
• Keyboard keys redesigned • Larger touch pad • New design for gain keys • New placement for Exam, Patient, Display, Setup keys
SONOSITE PROPRIETARY & CONFIDENTIAL | 2011
New Imaging Algorithms IMAGE QUALITY
2011 PRODUCT PORTFOLIO | PROPRIETARY & CONFIDENTIAL
Solid Aluminum Core DURABILITY
Turbo Compatible TRANSDUCERS
Trans ducer Compatib ility
Scanning Performance on Edge P21and C60 • Far Field Penetration Improved • Default depth changed to 18cm • Improved Gain Balance • Blacker Blacks/Less Noise HFL38x • MSK exam type has higher contrast • Less noise •Improved axial and lateral resolution
2011 PRODUCT PORTFOLIO | PROPRIETARY & CONFIDENTIAL 2011 PRODUCT PORTFOLIO | PROPRIETARY & CONFIDENTIAL
8.5lbs Grab and Go PORTABILITY
2011 PRODUCT PORTFOLIO | PROPRIETARY & CONFIDENTIAL
POWER TO SEE MORE.
2011 PRODUCT PORTFOLIO | PROPRIETARY & CONFIDENTIAL
Cus tomer Comments
First Question: “ What’s different about it?” • Be prepared to discuss:
• Hardware changes
• New algorithms
• New monitor (sharper and brighter)
• New Keypad
• New core strength
Performance Changes M-Turbo to Edge Monitor Display
• Brighter • Better Contrast Ratio – Blacker “Blacks” and Brighter “Whites” • More Useful Settings – Factory default of “5” – Same as “10” Maxx on Turbo • Changes in Compression (+3 to -3) are more noticeable. Be Careful here. • This makes our Image size more competitive or Larger than the competition!
Word of Caution – More Angle Dependent for Viewing – Stay below “8” Brightness
10.5 12.1
New Imaging Algorithms all Exam Types 1. Improve clarity at deeper depths 2. Applicable to “ALL” Transducers 3. Vastly improved “PEN” Mode on “ALL” Transducers 4. New Gray Map for MSK Improves Muscle Detail
Performance Changes M-Turbo to Edge
M-Turbo Edge
P21x Transducer Monitor provides noticeable improvement in cardiac imaging 1. Improved Contrast Resolution 2. Reduced Clutter 3. Better Penetration 4. Improved “PEN” Mode 5. Harmonics (THI) turned “OFF” in Abdominal Mode
Default Depth Set to “18cm” from “15cm”
Performance Changes M-Turbo to Edge P21x
Richer - Fuller Color with bluer “Blues” and redder “Reds” C60 Depth Default Set to “18cm” “15cm” on S-Series and Turbo
Cleaner Image with better detail whiter “Whites” blacker “Blacks” SonoMB “Off” state more usable
Performance Changes M-Turbo to Edge C60x
Trans ducers Notes
Compatible with “ALL” Turbo and S-Series Transducers New C-8 at launch (For Prostate Exam Type Only) C-8 for Turbo sometime 1st Quarter New “GEN” Mode on P21 and C60 has better balance from Near to Far field “PEN” Mode Significantly Improved on all transducers “THI” defaulted to “OFF” on P21 Abdominal Exam Type
Cus tomer Comments Response from Shows and Demonstrations: “Slick Looking”
• They love the simple look
• Many comments on sealed simple Keypad
• Improved sense of “Simplicity” observed at all product demonstrations.
“Nice Image – Much Brighter”
• Favorable comments on image quality
• Physician at show commented on “larger image” than “Spark or CX50”
• Physician from Cleveland Clinic commented that “I only want the Edge product” at next years ASA event he is doing.
“Love your Color Doppler”
• Several comments on the improvement in the brilliance of the Color Doppler
Edge Advanced users who desire the ultimate image quality and premium platform from SonoSite Larger clinical image area for easier viewing and teaching Hospital environments where infection control is a concern Increased durability for point of care environments
M-Turbo High performance imaging, versatility and ease of use Upgradeable and expandable platform Advanced reporting and information management tools Capable of more sophisticated applications for experienced users (TTE and TEE)
S-Series Dedicated for point of care environments that desire the utmost ease of use Most unique form factor (zero footprint) High performance image quality Simplest to use – two knobs for most exams, suitable for wide range of users Can supplement other systems in the department
MicroMaxx Most proven point-of-care ultrasound tool Fully featured Similar durable form factor as M-Turbo Price sensitive customers
Produc t Pos ition ing
Edge Advantage Shee t
Edge Spec ifica tion Shee t
Edge Trans ducer Shee t
Edge iPad Sa les Tool
Email Announcement to Cus tomers
• Email announcing EDGE to customers • Target send date Tuesday, December 6th
• All current and potential customers in our database will receive the communication.
• Discuss any accounts/emails you do not want to receive the email to your Regional Manager and Zone Directors • Zone Directors must send Marketing a list of all
“unsubscribe” for this email by Friday, December 2nd
• If you have any questions please contact your Zone Director.
In troduc tion Schedule
o FDA 510k Nov 16
o First Customer Shipment Dec 12
o Pre-production Demo Units 6 units Nov 21- Nov 25 24 units Nov 28 - Dec 1 o Production Demo Units Pending
o Quote tool Dec 1
Pre-Produc tion Units
Pre-Production Production
Pric ing /Quoting Proces s
• EDGE is now available to quote • EDGE Part number L14000 - $35,995 • Customers are able use their existing M-Turbo or S Series transducers. • C8x is available on EDGE (not yet available on M-Turbo or S Series) • TEEx is available on EDGE for the US Only
Pric ing /Quoting Proces s
Tra in ing Res ources
Sales and Clinical Demo Guides • Anesthesiology
• Critical Care
• MSK
• Guides available on Box.net and SonoSiteLearning.com – Other Resources – Sales Demo Guides • Edge Product Training Presentation will be posted on SonoSiteLearning.com – My Learning – Product Training - Edge
Online Exam on SonoSiteLearning.com Complete by December 9, 2011
Q & A What a re your ques tions ?