The Future of Mobile By: Cindy Krum, MobileMoxie WebCongress Miami, 2013
The Future of Mobile
By: Cindy Krum, MobileMoxie WebCongress Miami, 2013
Background Knowledge
Background Knowledge
SO What is Mobile?
A Global Perspective
Increase Mobile Access
Tell Me Something I Don’t Know!
Questions
• How Can We Prepare for the Future of Mobile? • Are There Steps We Can Skip if We
are Late to the Game? • How Can Small Companies Leverage
BIG Data with Mobile?
Its Not About Getting Mobile Right
Internet of Things
Internet of Things
BIG Data for Marketing
Big Data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.
• Deep CRM for Micro-Targeting • Active Social Participation & Data Mining • Rules-Based Marketing Optimization • Predictive Analysis & Algorithm Development
Data = Dollars
• Data will have monetize-able value in the company market value assessment (New Asset Class) • Reuse • Merging • 2’frs
Examples
Fitness Wearables In-Store Sales
Examples
Building/Road Safety City Signage
The Problem is Access
Where to Get Free Data
Countries/Governments • World Bank – 100’s of social
& economic indicators • US- Obama’s Federal
Memorandum www.Data.gov 450,000 across 172 federal agencies
• UK – Open Data Institute (Co-directed by Tim Berners-Lee)
• EU Open Data Initiatives • Australia, Kenya, Brazil, Chili
– All have Open Data strategies
Private Groups • Code for America (US) • National Weather Service
(US) • The Sunlight Foundation
(US) • The Open Knowledge
Foundation (UK)
Other Data Resources
• Import.io - Let people sell the data they have like eBay for Data
• Factual - Compiles DataSets • Windows Azure - Curated Data Sets Ready for Excel Import • DataMarket (Data Auctions From Iceland) • Free Data Sets from UN, WorldBank, EuroStat • Resells Data from Market Research Firms
• APIogee – makes your data available in an API
Data Portability
New Priorities
• Joining Off-Line & On-Line • Seamless Cross-Device Integration of Services • Thinking On-Demand & Instant Gratification • Cross-Platform Modularization • Data Acquisition & Modeling • API Building
Cindy Krum�CEO & Founder �
IM/Skype/Twitter: Suzzicks�720-231-7277 �
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www.MobileMoxie.com
Scan For a Mobile Business Card
New Jobs/Skills
• Growth of New Job Rolls • Data Scientist • Statistition • Data Visualization
Experts • API Engineers