Webcasting Best Practices

Webcasting Best Practices

The Webcasting Benefit

It’s a universal fact that webcasts :

• Save huge costs and time of organizations

• Reach the global audience

• Convey consistent message to all stakeholders

• Help in lead generation

But, like every activity, webcasts also need proper planning without which it can lead to a major failure.

So, let’s get an insight of webcasting best practices so that you can engage with your audience and sustain in the business.

Pre Event

E-mailers:

• Send catchy email invitations

• Keep the registration form short to avoid disinterest

• Send weekly, ‘24 hour before’ and ‘1 hour before’ reminders, insisting them to attend

Connections & Rehearsals:

• Checking and securing connections is the most basic but highly important aspect of any webcast

• Check the connections & fix them if any issue arise

It is advised that you try to do a testing and rehearsal of the event to get a whole idea of the webcast

Pre event practices set the mood for successful virtual events.

EventIt’s very crucial that webcast should run smoothly and communication between two parties must be productive.

• Presenter

• Streaming

• Content

• Engagement

• Social Media

Presenter

• The presenter directs and runs the whole webcast

• Presenter should have a pleasing personality. A

blend of professional and charming presence

improves engagement

• A little sense of humor from the presenter goes a

long way

• Always look into camera while you talk

StreamingFrom online meetings, web conferencing to any other type of webcast, without proper streaming technology, it cannot achieve the desired results

Make sure you have:

• An uninterrupted streaming so that there is no time

lag or delay between you and your audience

• A pro- active and efficient streaming partner

• A streaming that is supported on all devices i.e.

Desktop, Tablet, Mobile

Make your content “Engaging”not boring

• Content is the foundation of your presentation

• Create an engaging content to help your audience

relate to the current world

• Try to create a short but effective content. Don’t use

just text. Use infographs or charts to maintain their

interest

• If possible, use videos. It’s the most engaging

medium today.

Engagement• The only link between you and your audience is the

user interface

• Provide useful features and flexible widgets to increase participation

• Provide Polls, Surveys and Q&A sessions to make an interactive session

• Invite them to send their inputs through chats

Remember, communication is a two way process. Letting your audience talk is actually contributing to your webcast success.

Social Media

• Having social media plugins can exponentially give

your webcast a huge reach

• Let your audience share on facebook, twitter or any

other social media what are they attending, to create

awareness. This is a free but most effective

promotion.

Post Event

• Closure is one of the most important activities of any

business

• Send ‘Thank You’ e-mailers to all the registrants to

appreciate their efforts to attend

• Ask for their feedback about the event which is very

useful for future events

Summary

Although webcasting is a well evolved industry today, there are still many areas where it needs improvements to enhance the communication gateway

Following these best practices can:

- Achieve lead generation

- Smoothen online communication

- Reduce frustrations

- Increase loyal customer base

Contact Us

StreamOn Technologies Pvt. Ltd.

Website: www.streamonindia.com

Email: [email protected]

Tel: 022 65345084