@fionas_h WEB 3.0 fiona-scott-handley Image Credit : h.p://www.desktopwallpaperhd.net/wallpaperdesign32440.html
Web3.0 keynote v2
Jun 25, 2015
I talk to a lot of businesses that understand the importance of social media. Most of them have already started the journey but aren't quite sure what comes next.
I've designed this as a guide to help you through the set up phase so that you can ensure social services your entire business, not just the Marketing dept.
I've designed this as a guide to help you through the set up phase so that you can ensure social services your entire business, not just the Marketing dept.
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Transcript
@fionas_h
WEB 3.0
fiona-scott-handley
Image Credit : h.p://www.desktopwallpaperhd.net/wallpaper-‐design32440.html
Your customers are shutting out your noise and organising themselves around the messages they want to hear.
SO….. WEB 3.0 ?
The whole web is mobile
The whole web is social
Source: slideshare.net/kleinerperkins/kpcb-‐internet-‐trends-‐2013
Mobile just overtook desktop in China
MOBILE
This wasn’t ‘meant’ to happen until next year
Image: h.p://etgafapasta.files.wordpress.com/2012/11/pull-‐bear-‐man-‐collecDon-‐hipster-‐premium-‐autumn-‐winter-‐invierno-‐2012-‐fashion-‐trends-‐modaddicDon-‐91.jpg
The 7 steps to greatness*
SO….. ARE YOU READY?
*as decided by me
• Listen • Sort your strategy (what value
do you add?)
• Rally the troops (virtual/out-‐sourced/in-‐house)
• Get going
• Test-‐learn-‐adapt • Measure
Listen
STEP 1:
Which means you have to be quiet for a bit!
h.p://3.bp.blogspot.com/-‐DF9TD1ewBPE/TkLIQw_FzGI/AAAAAAAABHI/EJUxof_SE8E/s1600/pull-‐and-‐bear.jpg
Brand
STEP 2:
Know what you stand for
How will you tell your story?
h.p://4.bp.blogspot.com/-‐ViIm70clEV0/T5fMvsWjJPI/AAAAAAAABgs/dBTN1-‐P1W04/s1600/19.jpg
Strategy
STEP 3:
Get it sorted FIRST
Understand the value your brand adds
h.ps://encrypted-‐tbn1.gstaDc.com/images?q=tbn:ANd9GcRLAY2Bm6kJR4yxN8ci2LyCsbbX8M4YZ8H-‐uDT4VhcabOzuMPb8BQ
Infrastructure
STEP 4:
Rally your troops (get your own A-Team!)
You can have a real or virtual team
Outsource for gaps in expertise
Process, process, process
Get going
STEP 5:
Don’t wait for it to be perfect
Just have a structure in place
Track who’s doing what
Image credit: h.ps://encrypted-‐tbn2.gstaDc.com/images?q=tbn:ANd9GcTyLl_54k0XjzGUWggHbbd8B1Frqu6r0MSZQ4tndEpyzC6Q2BKr
Test – learn - adapt
STEP 6:
Quickly
Use A/B testing
Learn and move on. Don’t linger.
Create your own wisdom
Measure
STEP 7:
Customer knowledge (behavioural or buying insights)
Advocacy (use your audience to talk to their audience)
ARPU increases, churn decreases
Brand metrics
Image credit: h.p://www.theblogismine.com
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