Writing for the Web
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Writing for the Web
Writing Style: Key Traits
Short; to the pointSimple wordsInverted pyramid; key points firstScannable: subheadings; bullets;
boldfaceLists; bullets or indented
Layering/ChunkingBreak story into thematic
pieces“Chunks” can be on different
pagesReaders can read in any orderLayers/chunks can be different
media
Links in NewsProvide relevant info/background;
alternate viewpointsBe selectiveClear, simple language; not bossyDescribe what people will get
after they click
Related Documents
