February 2 2017 Latest DFWC KPI Monitor reveals new data on technology usage among global shoppers Chinese travellers are by far the most avid users of smartphones and airport wifi according to the latest DFWC quarterly KPI Monitor. The Q4 2016 monitor, produced in partnership with Swiss based research and consultancy agency m1nd-set, reveals that 53% of Chinese travellers use airport wifi when travelling, 25% higher than the global average. The Chinese are the most likely to use their smartphones in airport shops, unlike European travellers who are the least likely. The most common usage of smartphones in airport shops according to travellers is to seek information on products, not only from the web, but also from friends and family and on social media. Price comparison with online and downtown stores is the other commonly cited reason for using smartphones when in duty free shops. The Chinese are also identified in the report as the most active when it comes to seeking information about duty free shopping before travelling. 50% of Chinese travellers seek information before travelling compared to a global average of 27%. Latin America is ranked in second place, at 39%, for pre-travel information seekers. The categories most affected by the online information searches are Electronics, Beauty and Fashion, while purchasing behaviour for the tobacco, souvenirs and alcohol categories is less influenced by online searches. The global satisfaction index shows an overall gain of 1% on the previous quarter with Asia Pacific seeing a 2% improvement on Q3 2016. The Middle East & Africa region has a 1% drop in overall satisfaction. The aspects of the duty free shopping experience which Duty Free World Council 23-25 rue de Berri • 75008 Paris • France • Tel: +33 (0)1-4074-0721 • Fax: +33 (0)1-4074-0985 • www.dfworldcouncil.com Association Loi du 1 er juillet 1901 • Siret: 80255700900023 • APE: 9499Z • VAT: FR89 802557009