EMPLOYING A REGISTERED DIETITIAN NUTRITIONIST AT PHYSIOTHERAPY ASSOCIATES OF GEORGIA APRIL 2015 DEPARTMENT OF NUTRITION COORDINATED PROGRAM, COHORT XV Allie Moshier Anna McKenzie Brooke Dickson Grace Stuhrman Katherine Cain Katie Miles Kelsey Higgins Lisa Sakalik Michelle Giang
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Transcript
EMP LO YI NG A RE GI STER ED D IE T IT I AN NUTR IT I ONI ST AT
PH YS IO THE RAP Y ASSO CI ATE S OF G EO RG IA
APRIL 2015
DEPARTMENT OF NUTRITION
COORDINATED PROGRAM, COHORT XV
Allie Moshier
Anna McKenzie
Brooke Dickson
Grace Stuhrman
Katherine Cain
Katie Miles
Kelsey Higgins
Lisa Sakalik
Michelle Giang
Moriah Bellissimo
Steven Pham
Taylor Blake
TABLE OF CONTENTS
Table of Contents........................................................................................................................................2
Goals and Objectives.................................................................................................................................10
Description of Services..............................................................................................................................11
1. Registered Dietitian Nutritionist (RDN): is a food and nutrition expert who has met the minimum academic and professional requirements to qualify for the credential "RDN”.
2. Medical Nutrition Therapy (MNT): an individualized dietary instruction that incorporates diet therapy counseling for a nutrition-related problem.
3. Nutrition Care Process (NCP): a systematic problem solving method developed by the Academy of Nutrition and Dietetics that dietetic professionals use to think critically, make decisions addressing nutrition-related problems, and provide safe, effective, high-quality nutrition care. NCP incorporates MNT through performing a comprehensive nutrition assessment determining the nutrition diagnosis; Planning and implementing a nutrition intervention using evidence-based nutrition practice guidelines; and Monitoring and evaluating an individual’s progress over subsequent visits with the RDN.
4. The Academy (Academy of Nutrition and Dietetics): is the world’s largest organization of food and nutrition professionals. The Academy is committed to improving the nation's health and advancing the profession of dietetics through research, education and advocacy.
5. National Provider Identification (NPI) Number: is a unique identification number for covered health care providers. Covered health care providers and all health plans and health care clearinghouses must use the NPIs in the administrative and financial transactions adopted under HIPAA. The NPI is a 10-position, intelligence-free numeric identifier (10-digit number).
6. Incident to Physician Billing: are services where the physician uses his or her authority to delegate the performance of certain services to other individuals with the necessary skills, education and training.
7. Bioelectrical Impedance: a commonly used method for estimating body composition and body fat.
8. Tanita: a brand of bioelectrical impedance analysis machines. In this case, used to measure body composition.
9. Skinfold Calipers: a device that measures the thickness of a fold of skin, measured in a standardized way, gives an estimate of the thickness of fat beneath the skin and is used as a measure of body fat
10. Nutrition Care Manual: a publication with nutrition information, resources and references for more than 90 conditions and topics
11. Continuing Education Unit (CEU): a measure used in continuing education programs, particularly those required in a licensed profession, for the professional to maintain the license.
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12. Nutribase: A computer software used to analyze diets and nutrient intakes
13. Indirect Calorimetry: a technique that provides accurate estimates of energy expenditure from measures of carbon dioxide production and oxygen consumption during rest and steady-state exercise.
14. MedGem: brand of indirect calorimetry machine
15. GI: gastrointestinal; of or relating to the stomach and the intestines.
16. Comorbidity: the simultaneous presence of two chronic diseases or conditions in a patient.
17. BMI: Body Mass Index; a ratio of height to weight used for population assessment of overweight and obesity
18. Survey Monkey: an online program that provides free, customizable surveys, as well as tools that include data analysis, sample selection, bias elimination, and data representation tools.
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EXECUTIVE SUMMARY
Recuperation from surgery or injury is accelerated through the collaboration among different
health care professionals. Inadequate nutrient intake can lead to less than optimal results while
completing physical therapy1. Working as a team, skilled clinicians from different health care
fields enhance understanding amongst each discipline and learn to provide quality care2.
Current Physiotherapy Associates clients would benefit from the addition of an RDN providing
medical nutrition therapy (MNT) as a part of their recovery program. MNT can provide both
preventive and rehabilitative advantages to address issues like weight management, chronic
illnesses, and bone health. The inclusion of services by an RDN to clients receiving physical
therapy will provide food and nutrition related guidance through MNT to shorten length of
recovery and improve individual health outcomes.
Goals, Objectives, and Description of Services
The overall goals of the registered dietitian nutritionists (RDNs) of Physiotherapy Associates are
to improve dietary habits and to aid and shorten recovery time of clients (3 goals are listed on
page 8 of this document). The RDNs are devoted to providing guidance and science-based
nutrition advice in order to increase self-efficacy of clients when making food choices. The RDN
will provide numerous services. Individual assessments and follow ups will include
anthropometric screenings, dietary analysis of food intake, calculation of nutrition requirements,
and customized meal plans. Nutrition counseling will be provided to clients as appropriate for
their health concerns. Family nutrition counseling assessments and follow ups will also be
available. Monthly group nutrition seminars will be conducted in two-hour segments and vary in
location. The subjects of the seminars will be based on client interests as determined by
nutrition surveys. Seminars may include grocery store tours, food demonstrations, and nutrition
presentations. Continuing education courses for Physiotherapy employees will be offered to
provide an overview of nutrition concepts and will occur monthly to explain the importance of
nutrition services related to a variety of conditions and disease states.
The Physiotherapy RDN will maintain dietetic registration and continuing education
requirements. All candidates for this position should hold either a bachelors or masters degree
in nutrition or related area granted by a nationally or regionally accredited college or university.
Additionally, a supervised practice program approved by the Accreditation Council for Education
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in Nutrition and Dietetics (ACEND) must have been completed. Candidates must have the
ability to work independently, or as a part of a larger health care team, and provide client-
centered care.
Financial Plan
The recommended RDN’s annual salary is $56,580. Including 18% for benefits, taxes, and 401-
K, the total compensation is $69,000 per year. The total start-up expenses for the RDN are
$11,630 which includes supplies, resources, and technology. Examples include, but are not
limited to, a laptop computer, nutrient analysis software, indirect calorimeter, body composition
scale, membership with the Academy of Nutrition and Dietetics, and subscription service to the
most recent Nutrition Care Manual. The RDN will work eight hours a day and receive four weeks
off for vacation and holidays. The RDN will have seven billable hours each day available for
counseling and charting on clients for initial assessments, follow-up sessions or group sessions
including nutrition education sessions. At a reimbursement rate of $125/hour, the projected
gross revenue over a five year period ranges from $210,000-$231,525. The adjusted net
revenue ranges from $121,480-$154,435 per year. These numbers are subject to change based
on the actual number of billable hours the RDN works per day. Profit generated from nutrition
services can be used to hire additional RDNs and expand services. Part or full-time RDNs will
need to be employed in the following years to meet demands.
Marketing Analysis
Two anonymous, voluntary, one page surveys were created to conduct a market analysis.
Paper surveys were provided to current Physiotherapy Associates clients in order to obtain
statistics regarding interest in nutrition services. Electronic surveys were distributed to 200
RDNs in the southeast United States using Survey Monkey to review workplace setting, amount
of patients seen per day, employment status, income, billing, and reimbursement.
Forty-two responses were received from the RDNs. A majority of the respondents reported
working in a private practice setting. Many also reported working in a setting with other health
professions including physicians, nurses, social workers, and physical therapists. RDNs see a
range of 1 to over 10 clients a day. Most RDNs schedule their own appointments and are
employed full time with hours ranging from 40 to 60 hours per week. The top two income levels
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were $50,000-59,000 and greater than $70,000; half of the RDNs are salaried. Experience in
the field of nutrition ranged from 6 to 25 years. Services were billed in 15 minute increments, 30
minute increments, or hourly. Therefore, we anticipate the RDN working with Physiotherapy
Associates to work alongside other healthcare professionals, see up to seven clients per day,
be responsible for setting up their appointments, work full time, and receive reimbursements
through clients’ insurance policies.
Paper surveys were distributed to 27 different Physiotherapy Associates’ clinics across Georgia.
Of these 502 responses, most clients who completed the survey were women, and most clients
surveyed were aged 46 and older. Older adults often have more nutritional problems and
comorbidities than their younger counterparts; thus, having an RDN on staff will allow this
population direct access to a nutrition expert who can improve their nutrition outcomes while
generating revenue for Physiotherapy Associates. Almost all respondents have health
insurance. Those who are covered for MNT will likely take advantage of nutrition services, and
can be used as a selling point during marketing. Just over half of the clients were not willing to
travel to receive nutrition services. A possible solution is to have the RDN travel to various
clinics every other week or hold monthly classes. Physiotherapy clients who responded to the
survey were most interested in weight loss/management nutrition services followed by general
health and heart health. Most clients were interested in individual counseling as opposed to
group counseling. Another popular topic was food demonstrations in which the RDN ties in
nutrition and how it applies to meal preparation.
Most of the respondents stated that they do not have a nutrition-related problem; this could be
due to a lack of nutrition knowledge. This can also explain the 20% who answered “not sure”
when asked this question. More than 80% of respondents report they have never seen a RDN.
This indicates the need to increase awareness for benefits of preventive care and health
management through nutrition among Physiotherapy Associates’ clients, especially since many
clients expressed interest.
In addition, a survey conducted by Caruso Physical Therapy and Nutrition, LLC and Integrated
Rehabilitation Group Inc. were reviewed. Both of these companies, though not located in
Georgia, offer physical therapy and nutrition services, and weight management and wellness
programs. This further supports the need for interdisciplinary practices that will serve as a one-
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stop opportunity where clients can receive many of their health care needs. This will establish
fluid communication among clinicians, which will optimize health outcomes.
Marketing Plan
The marketing plan is designed to maximize exposure of the newly hired RDN to generate client
acquisition as quickly as possible. Direct marketing by way of telephone calls to previous and
current clients on behalf of their physical therapist will be used in conjunction with the current
marketing team employed by Physiotherapy Associates. The RDN will utilize handouts, and
marketing materials designed specifically for the physician offices that currently refer clients to
the clinics for physical therapy. These methods will create a client database and identify clients
to receive nutrition services provided by the RDN. It is a two-fold marketing plan in that some
clients who come in initially for nutrition services may also require physical therapy treatment as
well, providing an increased client base for both the physical therapists and the RDNs.
Marketing can also be conducted by the RDN at health fairs, corporate events, lunch-and-learn
meetings, and booths at charity race days. These events are becoming popular with the general
public and can generate leads for potential clients.
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MISSION STATEMENT
It is the mission of the registered dietitian nutritionists of Physiotherapy Associates to improve
the dietary habits to aid and shorten recovery time of clients. Our experienced registered
dietitian nutritionists are devoted to providing guidance to clients in setting individual goals and
expert nutrition advice based on the most current scientific research to help clients increase
self-efficacy in making sensible food choices. Programs are created to equip the client
with healthy long-term food choice and eating habits.
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GOALS AND OBJECTIVES
1) The Registered dietitian nutritionist will serve as the nutrition expert at Physiotherapy
Associates of Georgia.
a. To provide evidence-based nutrition education through individual counseling
sessions and group classes
b. To provide employee wellness programs and offer continuing education units to
physical therapists and occupational therapists.
c. To work alongside other health professionals as an interdisciplinary team to
deliver effective care to clients.
2) The Registered dietitian nutritionist will market their services to increase the scope of
services offered by Physiotherapy Associates of Georgia.
a. To incorporate a nutrition-screening tool at each client’s initial appointment with
the physical therapist.
b. To assess the client population’s interest in nutrition services by administering
surveys.
c. To perform a chart audit to evaluate the nutritional needs based on
anthropometrics, comorbidities, and disease susceptibility of the client
population.
3) The Registered dietitian nutritionist will provide affordable nutrition services in order to
increase revenue for Physiotherapy Associates of Georgia.
a. To create an appointment package consisting of a one-hour initial evaluation and
three 30-minute follow up counseling sessions.
b. To follow the procedures of insurance policies to ensure reimbursement
of nutrition services.
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DESCRIPTION OF SERVICES
The mission of the RDN of Physiotherapy Associates is to improve the dietary habits to
aid and shorten recovery time of clients. The RDNs are devoted to optimizing clients’ health by
setting individual goals and providing research-based nutrition advice to increase clients’
healthy food choices. The RDN will provide services tailored towards the target audience of
clients who visit Physiotherapy Associates Clinics in the metro Atlanta area and the employees
of those clinics by providing:
Individual nutrition assessments and follow up consultations to clients who have nutrition
related problems or are seeking nutrition guidance
Family nutrition counseling assessments and follow up consultations to clients who have
nutrition related problems or are seeking nutrition guidance as a family
Monthly group nutrition seminars throughout the year that promote interesting topics,
nutritional concerns, food demonstrations, and grocery store tours
Continuing education courses in general nutrition for Physiotherapy employees
The description of these services, sourcing and fulfillment responsibilities, and job
description will be described in detail in the following pages.
Services
Individual Nutrition Consultations
RDN services will offer clients a primary nutrition assessment and/or follow up consultations.
The initial visit with an RDN will take approximately one hour and the cost to the client will be
$100. Subsequent visits will last approximately 30 minutes, cost $50 and are scheduled on an
individual basis. Packages may be offered to clients that will cost $150 and consist of an initial
assessment and 2 follow up sessions and include services such as anthropometric screening, a
dietary analysis, calculation of nutrition requirements, and customized meal plans.
Anthropometric screenings may include height, weight, waist circumference, body composition,
and blood pressure measurements. Analysis of dietary intake will be conducted through nutrition
software such as NutriBase. Medical nutrition therapy will be available to clients with
comorbidities such as diabetes, obesity, hypertension and hyperlipidemia and includes a review
of dietary and eating habits, analysis of nutritional health, and a personalized nutrition treatment
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plan. Nutrition education and resources will be provided to clients as needed. The RDN will
work alongside physical therapists in order to provide the best recovery plan for clients.
Family Nutrition Consultations
The family nutrition consultations will be a benefit to those who might require the support of
family members to help achieve their nutrition-related goals. The family counseling sessions will
include a 60-minute initial nutrition session at $150. Any follow up sessions, lasting
approximately 30 minutes, will cost $75. Packages of family consultations will cost $240 and
consist of an initial session and 2 subsequent follow up sessions. These sessions will educate
family members on specific nutrition needs or concerns related to various conditions such as GI
distress, Crohn’s, Diabetes (type 1 and 2), obesity, dyslipidemia, etc. Sessions will take into
account the family dynamic as it influences changing eating habits and eating behaviors. In
these sessions any questions or concerns that family members may have will be addressed as
well as tips on how to operate as a unit for success.
Monthly Group Nutrition Education Sessions
The RDN will be in charge of providing clients and other interested individuals with monthly
nutrition-related educational sessions. These seminars will be based on client interests
determined by the nutrition survey. It is the responsibility of the RDN to host the event or find a
qualified team or personnel to lead these monthly sessions. Examples of these events include
grocery store tours, food demonstrations, nutrition presentations, etc. The duration of these
events will be two hours. Each location will receive the same nutrition seminar for that month.
Food demonstrations and nutrition presentations can be held in conference rooms at
Physiotherapy Associates facilities. Grocery store tours can be held at local grocery stores
near the clients’ main facility. The nutrition education session will include a light lunch that will
reflect the discussion topic for the class. There will be a minimum class size of 5 and a
maximum class size of 30 participants per location. Clients will be able to attend these sessions
for the small fee of $25 to cover the cost of the lunch and billable time spent with the RDN. The
purpose of the nutrition education sessions include letting the clients of Physiotherapy learn
about interesting and current nutrition topics while marketing the nutrition services offered by the
RDN. An additional responsibility of the RDN is to advertise the monthly meetings to clients and
to the general public with the use of flyers, word of mouth, and social media.
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Monthly Continuing Education Courses
Basic nutrition concepts will be taught to the physical therapists involving micronutrients and
macronutrient distribution (i.e., carbohydrate, lipid, protein; recommended daily intakes and
sources) on a monthly basis. Related dietary information regarding topics such as fiber and
lipoproteins will help expand the physical therapists’ nutrition knowledge and make them aware
of the importance of nutrition for different conditions and various disease states. For example,
clients who are diagnosed with dyslipidemia will receive nutrition education from the RDN
regarding a high fiber diet; the attending physical therapists will then be able to encourage their
clients to make healthy choices and refer them to the RDN if the client needs more counseling
about their diet. CEU’s would include topics such as micronutrients (vitamins and minerals),
their requirements, and functions in the body. Nutrition information regarding specific disease
states and how it affects patients’ conditions will also be addressed. Including GI distress,
Crohn’s, Diabetes (type 1 and 2), obesity, and dyslipidemia. Classes regarding proper nutrition
for specific populations would also be taught, for example, nutrition education regarding sports
nutrition and recommendations for athletes. Nutrition classes will be offered to PTs addressing
the human lifecycle: childhood, adolescence, adult, pregnancy, and elderly. Each of these life
stages requires different nutrients and in different amounts; the RDN will educate the physical
therapists on each of them. These monthly courses will serve to help the physical therapist
recognize the importance of nutrition during various disease states and provide encouragement
to their clients to seek nutrition counseling from the RDN on staff at Physiotherapy.
Sourcing and Fulfillment
Location
The location of the RDN will vary among the four participating clinics, in Buckhead, Dunwoody,
Peachtree City, and East Cobb, with each day corresponding with a specific clinic. The RDN
will have a portable laptop computer equipped with all necessary technology needed for
practice. A desk, chair, and access to a printer will be available at each clinic for the RDN to
utilize when they are working at that specific location. The RDN will also carry a food model set,
sugar and fat test tube set, and MedGem™ analyzer while traveling to each location. A
Tanita™ scale will be purchased for use in each of the four clinics for body composition
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assessment purposes. Individuals with pacemakers and pregnant women are discouraged from
using the Tanita scale, a non-bioelectrical impedance scale will be used instead.
Tools
There will be a variety of tools created and developed by the RDN at Physiotherapy. The first
tool that will be created upon hiring is a nutrition survey that will be completed by every existing
client and all new clients in the future. This survey will be a brief, single-page document that will
include information asking about any chronic illness the client has and their interest in nutrition
services. The next tool that will be created by the RDN at Physiotherapy will be a nutrition
assessment form for clients seeking nutrition consultation in the individual, family, or group
setting. This assessment will include information on current dietary patterns, nutrition
supplements, goals they are seeking through the nutrition consultation, and perceived barriers
to those goals. Additional tools will include the creation and adaptation of handouts as needed
with the assistance of the Nutrition Care Manual offered by the Academy of Nutrition and
Dietetics
Technology
The technology needed for the RDN at Physiotherapy will include the most current informatics
such as a laptop computer with NutriBase™ diet analysis software. Additional technology
needed includes the MedGem™ indirect calorimeter with a supply of mouthpieces and the
Tanita™ body composition scale for determining RMR in clients and getting an accurate
measure of weight, percent muscle, and percent fat.
Resources
The practice-based resource that will be necessary includes a membership with the Academy of
Nutrition and Dietetics and the most updated version of the Nutrition Care Manual. Both of
these resources will help the RDN connect with other members for advice and insight on
counseling clients with particular conditions and provide the most current information regarding
macronutrient and micronutrient recommendations and resources for providing evidence-based
practice to the clients of Physiotherapy
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MARKETING ANALYSIS
Literature Review
Chronic life-style related conditions are among the leading causes of disability and early death.
Health care professionals need to address lifestyle-related risk factors with their patients.
Frerichs et al. (2012) conducted a systematic review to examine whether physical therapists can
counsel and change lifestyle behavior effectively. “Lifestyle conditions” was defined as the non-
communicable conditions contributing to premature morbidity. These included heart disease,
hypertension, cerebrovascular disease, cancer, smoking-related conditions, type 2 diabetes and
obesity. The studies reviewed by Frerichs included health behavior change interventions by
physical therapists alone or with other members of the interprofessional team in which physical
therapists contributed to a component of the intervention. By the end of the selection process,
seven articles remained for review. Three studies evaluated interventions only provided by
physical therapists, and the remaining four studies included a multidisciplinary team. The
interventions with just physical therapists focused solely on physical activity. The intervention
goals with the multidisciplinary team (including a RDN) were more complex and focused on
dietary counseling and physical activity. The study review concluded that long-term lifestyle
behavior change may require more than providing exercise prescription given by the physical
therapists along. Health counseling delivered by physical therapists may be effective in the short
term. In order to see long-term changes, more intervention components may be needed.1
Eriksson et al, (2006) conducted a 3-month randomized controlled trial with a one-year follow up
to evaluate the effects on cardiovascular risk factors, physical activity and quality of life of a
lifestyle intervention program. The 151 subjects had been diagnosed with hypertension,
dyslipidemia, type 2 diabetes, obesity or any combination, and the subjects were divided into an
intervention or control group. The subjects’ BMI, waist circumference, hip circumference, blood
pressure, total cholesterol and triglycerides levels, fasting blood glucose (if not diabetic), and
HbA1c (if diabetic) were recorded. A questionnaire was given to assess physical activity and
smoking habits. A physiotherapist, RDN, and physician conducted the intervention, which
consisted of supervised exercise, diet counseling and follow-up meetings. The control group
received usual primary care treatment and one meeting with the team. After one year follow up,
only the intervention group showed statistically significant improvements.2 This study shows the
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benefits of a multi-professional team, specifically the collaboration between physiotherapists
and RDN.
Morris et al. (2009) discussed the relationship between poor nutrition and obesity and conditions
that are managed by physical therapists. Poor nutrition negatively impacts health outcomes,
including physical therapy goals. It was found that physical therapists believed that providing
advice on nutrition and weight management would improve outcomes, but they were not
confident in addressing these issues. This article discusses strategies for physical therapists to
use to discuss nutrition with their patients, but also emphasizes the importance of a RDN.
Referrals may be necessary for nutritional diagnostic, therapy, and counseling services for
disease prevention and management. This article mentions that medical nutrition therapy and
RDN services improve clinical outcomes for many medical conditions and are cost-effective. 3
Registered dietitian nutritionists play a vital role in health promotion and disease prevention by
delivering nutrition-focused services, which improve health outcomes for patients with a wide
variety of medical conditions.4 They bring value to the multidisciplinary team by providing care
coordination, evidence-based care, and quality-improvement leadership, and their services
would be beneficial in collaboration with services provided by physical therapists.5
Registered Dietitian Nutritionist Survey
An anonymous and voluntary online survey created on surveymonkey.com was sent to
registered dietitian nutritionists in the South East via e-mail. Email addresses were obtained
from the Academy of Nutrition and Dietetics website, www.eatright.org. The eleven-question
survey was sent to 200 registered dietitian nutritionists and 42 completed it. The data was
analyzed using SurveyMonkey and the results are as follows. Based on the survey results, there
is 95% confidence level and a confidence interval of 15.
After analyzing the results from the first survey for RDNs from the Southeastern United States, it
seemed necessary to send a follow-up survey using SurveyMonkey to make sense of unclear
results and to acquire more information. This five-question survey was sent to the same RDNs
anticipating to receive a statistically significant response rate. Twenty-nine surveys were filled
out completely and analyzed. The results from the follow-up surveys are as follows:
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Percentage of RDNs working with other healthcare professionals
The first question was a repeat question from the first survey. 59% replied yes when asked if
they worked with other healthcare professionals. The remaining RDNs (41%) replied no.
Other Health Care Professionals
Next, the RDNs were asked to specify which healthcare professionals they worked with. Of the
29 responses, 52% said they worked with physicians and/or nurses. The next biggest
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LegendMD/DO Physicians DMD/DDS Dentists SLP Speech PathologistsRN Registered Nurses SW Social Workers DC Doctor of ChiropractorsPA Physician Assistants OT Occupational Therapists CPT Certified Personal
TrainersPT Physical Therapists PharmD Pharmacists DT Dietetics TechniciansRT Respiratory Therapists Surgeon Surgeons N/A Not Available
percentage, 38%, was responses from RDNs who did not work with any other healthcare
professionals. 28% worked with a social worker and 10% worked with a physical therapist.
Median Annual Income
They were then asked about their median annual income. 29% reported having a median
income between $50,000 - $59,999. The second highest percentage was 21.4% earning
between $70,000 - $99,999. 14% reported earning 30,000 - $39,999. Around 10% reported
earning less than $30,000 and 7% earned greater than $100,000.
Years of Experience
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Additionally, the RDNs were asked how many years of experience they had in the field of
nutrition. The largest percentage of responders was 21% and they have 16-20 years of
experience in the field of nutrition. The categories 6-10 and 12-25 years of experience both had
a 17% response. 14% reported having less than 2 years and another 14% had 11-15 years of
experience. Only 7% had greater than 30 years of experience with nutrition.
The final question asked the RDNs about how they billed for the services that they provide.
Forty-one percent bill in 15-minute increments, whereas 34% bill in 30- minute increments.
Twenty-one percent use hourly billing. Both weekly and monthly billing had a response of 7%.
Twenty-eight percent use pay per visit billing. Fifty-five percent of the RDNs checked the other
box and left a comment describing how they billed their clients. Twenty-eight percent do not bill
for their services (salaried or do not see clients). The CPT billing codes that the RDNs listed
include 97802, 87804, G0108, and G0109. Some rates stated on the survey for different
practices included: $65/hour for a follow up and $100/hour for an initial assessment, $150/hour
for an individual initial assessment and $250 for a corporate setting, $100 for the initial session
and $40 for follow-ups, and another practice stated they charged $120 for the initial session and
$80 for follow-ups.
Physiotherapy Associates’ Client Survey Analysis
An anonymous and voluntary one-page survey was given to clients from 27 different
Physiotherapy Associates’ clinics across Georgia. Basic demographic information was asked,
including gender and age range as well as whether or not they had medical insurance. The
remaining questions pertained to nutrition. Clients were asked about their nutrition interests, if
they were willing to travel to receive nutrition services, if they had a nutrition problem, if they had
ever seen a registered dietitian nutritionist, and the types of services that would appeal to them
the most. The raw data can be found by following this link:
The marketing plan will consist of both internal and external marketing strategies. Utilizing
Physiotherapy Associates’ outside marketing team will help to expand exposure, allowing for the
RDN to focus on internal strategies and counseling clients. A combination of internal and
external marketing will bring in clients to both the RDN and the Physical Therapists within the
clinics serviced.
Internal Marketing
Using the existing client database for those who have visited the serviced clinics, as well as
those Physiotherapy Clinics within a 20-mile radius, the RDN will be able to contact those
clients to inform them that the new services offered by a RDN are available and may be covered
by their insurance. This phone time should be performed on a daily basis to ensure the
maximum amount of people can be reached and informed. A phone script should be used in
order to create enough interest to grab the potential client’s attention and set up an appointment
or invitation to a monthly nutrition education session for more details. If necessary, the RDN can
advise an interested client to contact the billing the department of Physiotherapy to determine if
a physician referral is necessary to receive medical nutrition therapy benefits. In addition, fliers
and literature should be made available to the waiting rooms of these clinics.
Another aspect that will be crucial is to reach out to the current physical therapists in the clinics
where literature and marketing will be implemented to provide education on how RDN services
will work in tandem with their current therapies to create optimum health results. This can be
achieved with monthly nutrition education sessions or seminars that could potentially provide
continuing education credits for the therapists in attendance.
External Marketing
External marketing is mutually beneficial for both the RDN and new clients for Physiotherapy
Associates. Utilizing social media sites can help spread the word that this new service is
available. The marketing team for Physiotherapy Associates will be provided with flyers to
present to health care professionals that they visit with the applicable information where a RDN
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can be beneficial to their clients’ health. These flyers will be disease-specific and include the
applicable insurance reimbursement codes.
Community outreach can also prove beneficial in marketing as it is often free to provide simple
screenings at health fair booths, healthcare open enrollment fairs at local companies, 5K runs,
speaking engagements, and other health-focused events. A portable Tanita scale can provide
basic information as well as create interest in a potential client.
Provided are materials from the Academy of Nutrition and Dietetics that can be used either in
the physical therapy office or to be given to potential referring physicians.
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FINANCIAL PLAN
Salary
In order to calculate the RD’s salary, we applied results from a survey of 42 RDNs in the greater
Atlanta area. Based on these surveys, the top two income brackets were greater than
$70,000/annual income and $50,000-$59,000/annual income. We calculated that the RD’s
salary would be $56,580 annually based on feedback from the surveys and research of annual
income of RDs in the Atlanta area (Bureau of Statistics). After adding 18% for benefits, taxes
and 401K the total salary comes to $69,000 per year. We also took into account that the RD
coming in would have a master’s degree, a full-time position in an outpatient setting, and less
than 2 years of experience as an RD. Is there an opportunity for the RDN to receive bonuses,
such as some of the PTs receive yearly?
Start-Up Expenses
In Table 1, fixed asset expenses include items that require a one-time purchase. Operating
expenses include items that require continuous investment or renewal. The equipment and
resources outlined are tools for nutrition assessments and education. These tools include items
such as an indirect calorimetry machine (Med Gem), a body mass/fat mass analyzing scale
(Tanita Scale), pamphlets and handouts, and nutrient analysis software (Nutribase). In addition,
food models and fat, sugar, and salt test tubes provide visual teaching tools for clients.
Based on the research, the software program chosen for the RDN was Nutribase Professional.
This system, compared to other nutrient analysis software, has a greater nutrient database, free
annual support and updates after the first year of purchase, and could export analysis reports
into excel, CSV, and word processor formats. It also has interesting features that make
interacting and collecting data from clients easy, clients can download a burnable CD onto their
computer to record food intake for example. The CD can also be customized to include the
RDN’s return email address, and business logo/image. Also in regards to client management,
this system allows the RDN to track and graph body fat percentages, body chemistry values,
and other anthropometrics. It is a robust system that will serve as a beneficial tool for the RDN
at Physiotherapy Associates.
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Operating expenses are also listed in Table 1. They include materials that are required for the
first year of hire. Supplies include a utility cart to transport equipment from clinics, storage
containers for food models and test tube sets, office supplies, nutrition pamphlets, the Nutrition
Care Manual, and disposable gloves and wipes for cleaning the Tanita scale. Some of these
items will be reoccurring in the following years. Advertising and promotion expenses include
initial material costs for promoting the RD and services offered.
Table 1: Start-Up and First Year Expenses
Start-Up Expenses AmountFixed Assets ExpensesComputer $1,600Phone $150Color Printer/Scanner $400Tanita Scale $2,100MedGem (with software) $4,300Nutribase Professional $800Food Model Set $400Sugar, Fat, and Salt Test Tube Set $100Office Supplies $500Total $10,350Operating ExpensesSupplies* $800Advertising and Promotion** $250Academy of Nutrition and Dietetics Membership
$230
Total $1,280Grand Total $11,630
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Yearly Reoccurring Expenses
Table 2 lists reoccurring expenses. The total marketing cost for the year is calculated based on
an estimated $200 monthly expense. The RD’s role will involve traveling to various
Physiotherapy Associates clinic sites for client appointments and group nutrition education
sessions. The mileage is based on the 2015 IRS Standard Mileage Rate and weekly travel to
each clinic site. Reoccurring supply costs include items such as Med Gem mouthpieces,
pamphlets, the annual Nutrition Care Manual, office supplies, and disposable gloves and wipes
to clean the Tanita scale after client use. We also included a $20 monthly expense for any
additional miscellaneous costs that may arise.
Membership to the Academy of Nutrition and Dietetics was also factored into reoccurring costs.
AND is a valuable resource tool for evidence-based practice that is up-to-date in regards to
medical nutrition therapy. In addition, members are able to access educational materials for
clients on various topics and conditions. The cost for membership is $230.00 annually with a
$25.00 one-time processing fee. Continuing education costs for maintaining the RD’s
credentials were estimated to cost $200. The Food and Nutrition Conference and Expo (FNCE)
is a three day national nutrition conference held annually that exposes RDs to valuable
information on nutrition recommendations, trends, and emerging research in our field.
Furthermore, FNCE provides a chance for physiotherapists to collaborate with the RD on
discovering the most relevant emerging research that may benefit clients. The total cost for
FNCE includes registration, lodging, travel, driving/parking and food and were determined
based on 80% finance from Physiotherapy Associates.
Table 2: Reoccurring Expenses Following First Year
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Yearly Reoccurring Expenses AmountMarketing $2,400Mileage ($0.575/mile) $3,500Supplies $1000Academy of Nutrition and Dietetics Registration and Continuing Education
$450
Food and Nutrition Conference and Expo $500Miscellaneous $240Total: $7,890
Projections
Through research and interviews with local RDNs, we calculated the revenue and profit one
RDN could earn for Physiotherapy Associates, including paid time off (PTO) (Table 3). These
calculations are based off an eight-hour work day (9:00 AM - 5:30 PM including a thirty minute
lunch break) and four-weeks off for vacation and holidays. The RD has seven billable hours
each day available for meeting and charting-on clients for initial assessments, follow-up
sessions or group sessions including nutrition education sessions. One hour is allotted for
completing various tasks such as meetings, training, lunch with potential physicians and
referring organizations, and presentations.
The total cost to hire a RDN for the first year, including startup expenses, reoccurring expenses,
and salary is estimated to be $88,520. Initial staffing of a RD would cost Physiotherapy
Associates $1,844 per five day work week and $369 per day. Therefore, the RDN would need to
have a minimum of 3.69 reimbursable hours per day to break even. In the following years,
reoccurring expenses and salary for continued employment totals to $77,090. This costs
Physiotherapy Associates $1,606 per week and $321 per day. Therefore, the RDN would have
a minimum of 3.20 reimbursable hours per day to break even.
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Based on a maximum of seven billable hours, we were able to calculate the gross revenue for
Physiotherapy Associates. A total of seven billable hours was multiplied by five to account for
the workdays per week and then again by 48 for the number of weeks worked in a year. This
value was multiplied by two reimbursement rates of $100 and $125 per hour to determine gross
revenue. We estimated these rates based on interviews with local RDNs and average
reimbursement rates. We included a range to account for clients paying for services through
private health insurance, out-of-pocket, and discounted packages. To calculate adjusted net
revenue, we subtracted projected gross revenue from the total expenses and salary. We
projected revenue over a five year period and accounted for a yearly 3% increase and 5%
increase. The values are shown in Table 3 and categorized by year.
These projections estimate that a profit of $79,480 - $121,480 for Physiotherapy Associates can
be met by the end of the first year if the RD meets a total of seven productive hours per day.
This number is subject to change based on the actual number of billable hours the RD works
per day. Profit generated from RD services can be used to hire additional RDs and expand
services. Part- or full-time RDs will ultimately need to be employed in the following years to
meet demands.
Table 3: Estimated 5-Year Projection
Year 1 Years to Follow
Expenses Total(Salary + Expenses)
$88,520 $77,090
RD Cost per Week $1844 $1606
RD Cost per Day $369 $321
$125/hourProjected Gross
Year 1 Adjusted Net
Year 1
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Revenue Revenue
$210,000 Year 3 $121,480 Year 3
3% $216,300 $139,210
5% $220,500 Year 5 $143,410 Year 5
3% $222,480$145,390
5% $231,525$154,435
$100/hourProjected Gross Revenue
Year 1Adjusted Net Revenue
Year 1
$168,000 Year 3 $79,480 Year 3
3% $173,040 $95,950
5% $176,400 Year 5 $99,310 Year 5
3% $178,231$101,141
5% $185,220$108,130
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APPENDIX
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Please fill out the table below to the best of your ability. Aim at beingaccurate and descriptive with types and amounts of food eaten. List allbeverages, including water and alcoholic beverages drunk throughout
the day. An example is provided for you. Please do this for one week day and one weekend day.