bathfestivals.org.uk  · Web viewrecruitment of marketing and communications co-ordinator (fixed term) spring 2016 . deadline for applications: wednesday 20 april, 9am. interview

RECRUITMENT OF MARKETING AND COMMUNICATIONS CO-ORDINATOR

(FIXED TERM)

SPRING 2016

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DEADLINE FOR APPLICATIONS: Wednesday 20 April, 9am

INTERVIEW DATE (in Bath): Monday 25 April

CONTENTS:

1. LETTER TO APPLICANT

2. JOB DESCRIPTION & PERSON SPECIFICATION

3. ABOUT BATH FESTIVALS

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April 2016

Dear applicant,

Thank you for your interest in applying for the post of Marketing and Communications Co-ordinator (fixed term) for Bath Festivals. You will find attached a job and person specification, some information about the organisation, and an application form.

This is a new position to provide more experienced support to our marketing and communications operation, with the intention of taking more in house responsibility for our PR, although we will still be using some external freelance support. The role will also be responsible for working on our social media operation, and providing general assistance with the marketing programme.

This comes at a time of major change and development for Bath Festivals, as we establish a new model for the organisation that will be more sustainable for the longer term. Bath Festivals will be working closely with our partner Bath Tourism Plus as we anticipate jointly embarking on a shared three year contract to provide Destination Management and Events services for Bath & NE Somerset Council. 1

Please note that if you feel you have a lot to offer Bath Festivals, but find that the job description or person specification does not quite fit for you, please get in touch to discuss as we may be able to be flexible for the right person.

I hope this pack gives you a taste of this exciting role. If you’d like to discuss the post, our Head of Marketing and Communications, Anna White, would be happy to talk to you once she returns from holiday on 11 April. Please contact her initially by email – [email protected]

With best wishes

Belinda KiddChief Executive

1 Bath Festivals and Bath Tourism Plus have put in a joint bid for this contract and expect the result to be known in mid April 2016.

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JOB DESCRIPTION

POST TITLE: Marketing and Communications Co-ordinator

RESPONSIBLE TO: Head of Marketing & Communications

RESPONSIBLE FOR: External agencies/suppliers, PR contractors, and volunteers

DATE: March 2016

Purpose of the post

1. To support the Head of Marketing & Communications in creating a successful and dynamic marketing and communications operation for Bath Festivals, helping to ensure Bath Festivals’ audiences are at the heart of the organisation’s planning and operations.

2. To co-ordinate Bath Festivals external communications and PR across all areas of the company’s programme

3. To co-ordinate the use of digital communications so that our festivals become amongst the most digitally-engaged and social media friendly festivals in the UK

Principal accountabilities

1. To organise marketing, communications, PR and sales activities

2. To deliver audience development strategies for the festivals and other performance events or series in line with Bath Festivals’ priorities, and taking into account agreements with core supporters, primarily Bath & North East Somerset Council and Arts Council England.

3. To develop and write up the communications plan for Bath Festivals, as a contribution to the organisation’s business plan

4. To work closely with the Development team in all areas of activity, ensuring that Bath Festivals’ charitable status and fundraising messages are integrated in all communications.

5. To work with the Learning and Participation team to plan and develop strategies for the promotion of Bath Festivals’ Learning and Participation programmes.

6. To manage personnel in the implementation of these plans and strategies, including freelance PR contractors, as delegated by the Head of Marketing & Communications

7. To work as part of a team for each Festival and event/series, alongside the Artistic Directors, Producers and other team members.

8. To assist the Head of Marketing & Communications in planning, implementing, overseeing the contribution of others and co-ordinating the day-to-day running of marketing, communications and PR activities including: media campaigns, print production; design; distribution; direct mail;

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advertising; copy writing; web and digital marketing.

9. To help maintain Bath Festivals’ media partnerships

10. To manage the communications and PR budgets for each Festival and other events/series.

11. To organise the production and design of concert programmes and any similar project or event publication that from time to time may be produced (working with Artistic Directors or other staff as appropriate who will be responsible for creating the content of the publications).

12. To ensure that the Bath Festivals website: www.bathfestivals.org.uk; is optimised to maximise Bath Festivals’ digital interface and interactivity with its current and potential audiences; to undertake the updating and maintenance of the website when required

13. To deliver the email marketing strategy

14. To deliver other digital forms of media to serve the marketing, communications and PR strategies, proposing new initiatives as required

15. To ensure that analytical information on all digital marketing is collected and used effectively in planning the development of Bath Festival’s digital marketing acitivites.

16. To organise the planning and co-ordination of city dressing and overall presence for Festivals and, where appropriate, other events/series.

17. To assist in planning and managing the use of volunteers and work experience placements in Bath Festivals’ marketing and communications programme.

18. To manage and develop the work of the temporary publicity teams taken on for each festival, including recruitment of the team

19. To organise reciprocal marketing with external partners

20. To assist in managing market research, audience research and monitoring - and apply the resulting findings to marketing plans and activities; and similarly to maximise the effective collection and use of data from customer sales and other direct contact sources

21. To prepare or contribute to evaluations and reports, as required, either for internal or external use.

22. To represent Bath Festivals at relevant events and meetings, if requested by the Head of Marketing and Communications or the Chief Executive

23. To take a reasonable share with other colleagues of various general office administration duties.

24. And other duties commensurate with the post that shall from time to time be determined by the Chief Executive

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PERSON SPECIFICATION

Experience

Essential a successful track-record of delivering measurable results in marketing, both online and print experience of PR and communications

Desirable experience of marketing and sales in the arts experience of working for an arts organisation

Skills

Essential a self-starter with excellent organisational, planning and administrative ability a creative thinker with high level written and verbal communication skills analytical and commercial skills with proven ability to manage a budget effectively proficiency in the use of IT, including databases, Excel, Word proven ability to manage time, plan proactively and prioritise

the ability to manage both permanent and temporary staff

Desirable Photoshop and/or other design packages

Knowledge

Essential an understanding of good practice and the latest techniques in marketing and communications strategic and operational knowledge of how to exploit fully all digital technologies and marketing

channels including all social media – Twitter, Facebook, Instagram, YouTube, Vimeo, Vine, Spotify, Storify, etc.

interest in the arts, including music and literature

Desirable a relevant degree or equivalent marketing qualification understanding and knowledge of music and literature knowledge of Bath and the surrounding area interest in learning and participation

Personal

Essential energetic and dynamic, willing to put in the effort required to achieve the best results a collaborative and approachable style excellent attention to detail ability to develop a rapport with a wide range of people the ability to work well within a busy team environment

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ability to work under pressure and to manage competing agendas flexibility and willingness to work long hours and weekends, particularly during the Festivals

SUMMARY TERMS AND CONDITIONS

Salary: £17,600 (pro rata to £22,000 pa full time)

Other benefits: 6% pension contribution from employer (on completion of probation period)

Annual leave: 16 days per annum plus bank holidays (pro rata to 20 days p.a. full time)

Hours per week 30 hours (pro rata to 37.5 hours full time)

Contract length: To 30 June 2017 (may be renewable depending on Bath Festivals’ long term plans)

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BACKGROUND INFORMATION FOR RECRUITMENT PACK

Bath Festivals believes that festivals lift the soul and raise the spirit, make people feel good about the place that they live in, and contribute significantly to the economy. Our leading music and literature festivals make the most of the world heritage city of Bath. We bring inventive, memorable and popular events to our many different audiences. We deliver inspiring work with children and young people, and provide support to the Arts in our local area.

We are a charity whose primary purpose is to bring the city of Bath and surrounding area alive through the delivery of Bath’s three largest Festivals with over 33 days of activity and around 325 events a year. We also run a year round education outreach programme that uses music and literature to inspire creativity and innovation in over 4,500 young people every year.

We deliver The Independent Bath Literature Festival, The Bath Children’s Literature Festival and Bath International Music Festival (which includes Party in the City).

FACTS & FIGURES 2015

65,000 attendances at 330 events throughout the year, including 4,500 plus children and young people through our Learning & Participation programme

An estimated £5m+ economic impact to the local economy 150,000 brochures distributed to mailing lists and through schools, businesses and partner

organisations throughout the region 75,000 Festival Preview leaflets and 25,000 Party in the City brochures 22,000 subscribers to e-newsletters 10,000 plus Twitter followers – a 1.4 million overall reach during 2015 The Independent Bath

Literature Festival 250 volunteers across the 3 Festivals

Press and Media: 150 national and local press features and 300 online National Media Partnerships with The Independent and The Telegraph, with extensive editorial

coverage and advertising in print and online Poster sites at South West train stations and at National Express sites

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THE TELEGRAPH BATH CHILDREN’S LITERATURE FESTIVAL 2015

Children enjoying a literature event for schools at the Guildhall

18,463 attendances at 146 events during a 10 day Festival, with two packed weekends of public events

A 5 day schools programme, with over 16 main events and 2,815 pupils and teachers getting involved

66 schools involved overall 8 outreach events involving 1,382 children taking authors out to schools, 3 sessions for schools

for the professional development of teachers Marketing and Promotional Campaign from June to October

The Telegraph Bath Children’s Literature Festival is the biggest dedicated children’s book festival in Europe. Developing young people’s creativity, their confidence and their love of reading is at the heart of the Festival. Stars of the line-up this year included Julia Donaldson, Jacqueline Wilson, Judith Kerr, Cressida Cowell, Michael Rosen, Martin Brown, Julian Clary, Joe Suggs, Francesca Simon, Patrick Ness, Blue Peter’s Helen Skelton and over 100 more. We will be celebrated the 150 th anniversary of Alice in Wonderland, which was the Big Bath Read, read by 100s of children across the local area, with a programme of workshops and family events on the theme of Alice.

Children learn some Horrible History with illustrator Martin Brown

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THE INDEPENDENT BATH LITERATURE FESTIVAL 2015

• 24,000 attendances at over 150 events during a 10 day Festival• Marketing and promotional campaign from October to end of February

It was our 20th anniversary in 2015 and we pushed the boat out to celebrate over two decades of great fiction, debate and discussion. Event strands range from fiction to comedy with technology, politics, history, food, workshops and current affairs all thrown into the mix. As well as the big stars, we had a series of community events in libraries across the area, plus a busy learning and participation programme.

Kazuo Ishiguro at the Guildhall

The Chancery of Lost and Found An installation in a shop at Milsom PlaceCreated by young people – 143 involvedIn schools workshops, 195 visitors to the Installation, 5 schools involved

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BATH INTERNATIONAL MUSIC FESTIVAL 2015

• 30,000 attendances across 41 events including ticketed concerts and a series of free events including Party in the City • 2,000+ performers at Party in the City across 44 venues – Bath’s biggest night of free music• 95,000 brochures and flyers distributed• Family Music day in Parade Gardens on the second weekend of the Festival• Marketing and promotional campaign from December to end of May

A world of music in a world heritage city with some of the biggest names in classical, jazz and folk music. The 2015 Festival runs from Friday 15 – Tuesday 26 May.

This year’s stars included South African jazz legend Hugh Masekela, New York jazz band The Hot Sardines, Opera superstar Sir Willard White performing Porgy and Bess with Bath Philharmonia and much more with special events out in Radstock, Paulton, Keynsham and Midsomer Norton.

2015 Press Reviews for Bath International Music Festival5 star review in the Guardian for Steven Osborne classical piano concert, and 4 star review in the Times for the Hot Sardines jazz concert

‘Increased audience numbers and a successful mixing of musical genres at this year’s festival suggest the collaborative approach of its two new directors bodes well for the future.’ (Guardian)

‘If this re-energised and well-attended programme is a taste of things to come, then exciting times are ahead for this long standing festival. Bath is back’! (Jazzwise)

‘Great to see a good helping of jazz back at the long-running Bath Festival … and really wonderful to have a chance to hear William Blake's simple, powerful words set to music by Mike Westbrook’ (London Jazz News)

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The Hot Sardines from New York at the Guildhall

LEARNING & PARTICIPATION 2015

Achieved 4,500 plus participations in 2015 Worked with 100 schools and other educational institutions, youth hubs and arts

organisations.

We deliver large-scale projects with schools such as our Music Festival Schools Commission. This year Zoe Palmer and Genevieve Wilkins created an incredible series of songs about Wonderland in collaboration with children from Bathwick St Mary, Chew Valley, Peasedown St John and Westfield Primary Schools and Selwood Academy which they performed in the Abbey to a fantastic audience of more than 500 family members and friends. We also worked with clients from Action on Hearing Loss Day Services to create rhythms for our procession.

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The Festival Procession arrives at Bath Abbey Photo credit: Jess Cowley

We also run a year round programme of projects with young people, working in schools and youth centres across Bath & NE Somerset. In 2015 these included Building Bridges, at Peasedown St John and Southside Youth Hubs, helping to young people to gain confidence and improve their communication skills through music. We also delivered Home Grown, a spoken word project in collaboration with Mentoring Plus, working with St Marks School, Bath Community Academy and in out of school sessions:

“You cannot know how much of a difference working on the project made to all the students in the class. In particular, they are just so much more confident in their approach to speaking and in lesson participation and several staff have commented on this.” Class Teacher, Bath Community Academy

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Participants in Bath Festivals’ creative writing projects perform in Inside Out, a showcase at the Egg theatre as part of the Literature Festival 2015

BATH BOX OFFICE

Bath Festivals runs Bath Box Office, a bespoke ticketing agency located in the heart of Bath within the Visitor Information Centre. We support over 120 arts organisations of varying sizes giving them a platform through which to sell tickets, publicise their events and reach new audiences which they may not otherwise be able to do. We also offer various marketing services to expand the reach of our client’s events. We are experts in selling everything from international festivals to small one off events and all varieties including music, lectures, theatre, conferences and cabaret. We pride ourselves on excellent customer service and local knowledge. Tickets can be purchased online, over the phone and in person from our city centre outlet located in the heart of Bath. We sell over 85,000 tickets per year and provide an estimated turnover of £1 million on behalf of our clients.

Photo credits: Julian Foxon (except where otherwise stated)

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