10pyeb.files.wordpress.com€¦  · Web viewOnline advertising. This graph tells us how much advertising has gone up in the world dramatically as the statistics show. The reasons

Online advertisingThis graph tells us how much advertising has gone up in the world dramatically as the statistics show.

The reasons are because the technology has improved massively and advertising has increased massively.

In 2000 the amount spent on advertising was 100,000,000 then to 2003 it increased up to 300,000,000 it then dramatically increased to 1,600,000,000 in 2006 and then lastly it increased to 2,900,000,000 in 2011.

Businesses advertise a lot more online due to the services that are now available.

Types of online advertising

Sponsored link is where a companys website comes up at the top of a search engine

Pay per view it means a website or webpage hosts an advert for another company. The website or web page provider will receive payment every time the ad is clicked on.

Banner and pop ups these are often animated to make people look at them longer. Maybe you will buy the item. An affiliate website is one that is attached to another companys website via a link. The affiliate website receives a % of the revenue from customers clicking from their website to the other companies website.

Email marketing emails are sent to customers to advertise their products/service. This may be a existing customer or a new customer. This can be seen as spam.