Page 1 of 20 Name: Date: Course: DATE: The Persuasive Writing and Speaking Unit The Goal: Apply the skills needed to be effectively persuasive in preparing a written persuasive piece and in delivering a persuasive speech. Directions and Expectations You will learn what successful writers and speakers do to gain their audience’s attention, respectfully convey an argument using a various appeals and choice language, and organize an argument effectively. You will select a current controversial event to research to deepen your understanding of the multiple facets of the debates surrounding that event. More than one person may select the same topic, but this may limit this if too many are doing the same thing. You will select your topic from an approved list. More than one person may select the same topic, but I may limit this if too many are doing the same thing. You will write a persuasive letter attempting to influence others to consider your opinion. The letter will make use of various appeals as evidence, requiring some minor researching for supporting information. This means you MUST give credit to the source you borrowed your information from using attributive tags both in your letter and in your speech. Your letter will be single-spaced and use business letter format. Your letter/speech should make use of one full page, about 500-800 words. Your final letter should be edited for conciseness; attempt to make your point using only one typed page if possible (you cannot alter the business letter format in order to achieve this but rather should work to combine sentences and eliminate redundancy. You will modify your letter to create a speech using similar language, but adjusting for the platform of a speech instead of a letter. You will present your speech to the class on a selected day during the last week of classes. On the day you are scheduled to present, all pre writings, rough drafts, and final letters must have been completed and turned in or you do not get to present a speech. If you have not demonstrated any level of mastery of the skills taught in this unit, you may not earn credit for “winging it” on the final outcome. The speech is to be a well rehearsed, somewhat memorized, committed presentation. While note cards may be used to facilitate the speech, the speech cannot be simply read to the class as this does not meet the bare minimum expectation for the standards. You will rehearse effective speech delivery techniques with your peers and at home. IMPORTANT NOTE: On the day you are scheduled to present your speech, all pre writings, research documents, works cited, and your letter must have been completed and turned in prior to that day (even if they are not awarded academic credit because they are late) or you do not get to present a speech or earn credit for the final product. “Winging it” is not the goal of this unit and is not the product that is to be assessed and therefore will not be assessed. Materials Needed: Internet access… Paper… 3x5 note cards… Blue or black ink pen & a pencil… Highlighter…Accordion folder…Formal attire
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The Persuasive Writing and Speaking Unit
The Goal: Apply the skills needed to be effectively persuasive in
preparing a written persuasive piece and in delivering a persuasive
speech.
Directions and Expectations
· You will learn what successful writers and speakers do to gain
their audience’s attention, respectfully convey an argument using a
various appeals and choice language, and organize an argument
effectively.
· You will select a current controversial event to research to
deepen your understanding of the multiple facets of the debates
surrounding that event. More than one person may select the same
topic, but this may limit this if too many are doing the same
thing. You will select your topic from an approved list. More than
one person may select the same topic, but I may limit this if too
many are doing the same thing.
· You will write a persuasive letter attempting to influence others
to consider your opinion. The letter will make use of various
appeals as evidence, requiring some minor researching for
supporting information. This means you MUST give credit to the
source you borrowed your information from using attributive tags
both in your letter and in your speech. Your letter will be
single-spaced and use business letter format.
· Your letter/speech should make use of one full page, about
500-800 words. Your final letter should be edited for conciseness;
attempt to make your point using only one typed page if possible
(you cannot alter the business letter format in order to achieve
this but rather should work to combine sentences and eliminate
redundancy.
· You will modify your letter to create a speech using similar
language, but adjusting for the platform of a speech instead of a
letter.
· You will present your speech to the class on a selected day
during the last week of classes. On the day you are scheduled to
present, all pre writings, rough drafts, and final letters must
have been completed and turned in or you do not get to present a
speech. If you have not demonstrated any level of mastery of the
skills taught in this unit, you may not earn credit for “winging
it” on the final outcome.
· The speech is to be a well rehearsed, somewhat memorized,
committed presentation. While note cards may be used to facilitate
the speech, the speech cannot be simply read to the class as this
does not meet the bare minimum expectation for the standards.
· You will rehearse effective speech delivery techniques with your
peers and at home.
IMPORTANT NOTE: On the day you are scheduled to present your
speech, all pre writings, research documents, works cited, and your
letter must have been completed and turned in prior to that day
(even if they are not awarded academic credit because they are
late) or you do not get to present a speech or earn credit for the
final product. “Winging it” is not the goal of this unit and is not
the product that is to be assessed and therefore will not be
assessed.
Materials Needed:
Internet access… Paper… 3x5 note cards… Blue or black ink pen &
a pencil…Highlighter…Accordion folder…Formal attire
Persuasive Unit Graded Items:
2) Persuasive Unit Notes Due April 13/14 for 50 points
3) Persuasive Writing and Speaking Practice Test Due April 13/14
for 10 points
4) Persuasive Article Selection and Family Collaboration Due April
15/16 for 10 points
5) Persuasive Writing and Speaking UNIT TEST: Persuasive Author
Analysis IN CLASS April 21/22 for 100 points
***OPTIONAL ASSIGNMENT: Speech visual aid must be previewed by Mrs.
Pearce on or before April 21/22
6) Persuasive Letter Due April 27/28 to TurnItIn.com —no
exceptions—for 100 points
***OPTIONAL ASSIGNMENT: Persuasive Letter to a Person of Influence
Due April 29/30 for 30 extra credit points***
7) Persuasive Speech Rehearsal Parent Collaboration Due May 19/20
for 10 points
8)15+ Speech Note Cards Due May28/29 or June 1/2*depending on which
day you signed up to present* for 10 points
9) Persuasive Speech to Peers Due May28/29 or June 1/2 *depending
on which day you signed up to present* for 100 points
IN MORE DETAIL…
Sources:
In preparing your letter, you will be using a minimum of 2 types of
appeals to assist you in making your argument (logical, emotional,
ethical). We will discuss how you are going to find these sources,
use them, and give them credit. Please note-If you choose to use
the Internet for information you need to use reliable sources (a
personal web page, Wikipedia, etc, are not reliable). It is highly
recommended that you search only government or educational sites
rather than a .org, .com, or .net.
Letter requirements:
*After doing all prewriting, and creating source and note cards,
you will prepare a letter to a legislator, business, organization,
or other appropriate person or group.
*Your letter should use a minimum of two separate appeals types,
and should include support from outside sources
*Your letter should include clear attributive tags, giving credit
to the sources used
*Your letter needs to have a clear and polished thesis, and at
least three solid topic sentences that begin each of the body
paragraphs.
*Your letter must be run through the TurnItIn.com program prior to
delivering your speech
Citations and Attributive Tags:
We have previously discussed what citations are, but in review, a
citation is a way of giving credit to someone when you borrow their
work. In this letter and speech you will be using others’ works and
research to help create your argument, and you must give them
credit. Any material that you use, even if you put it into your own
words, must be credited to someone. The majority of your argument
should be your own ideas. Generally, no more than ten percent
should be direct quotes and paraphrased material.
To credit someone for research in a letter or a speech, attributive
tags are used-you do not use and then read an in-text citation, but
rather use a phrase like “according to Encyclopedia
Britannica,…”
Presentation
On your assigned day, you must have turned in all of the required
items, and will make a speech to the class using note cards.
Semi-formal attire is required. During the presentation, you should
focus on making eye contact, speaking loudly and clearly, using
good posture, and avoiding vocal pauses (um, uh, you know, kinda,
like…). Be prepared.
Name:
Date:
Course:
Persuasive Writing and Speaking Prewriting: Finding a Topic (10
points)
Directions:
1) First, read through the list below of current controversial
topics that we collected together in class. As you read through
each statement, note each with an A (agree) or D (disagree).
2) Then, look back over the possible topics and circle the three
that you might want to pursue as the focus of your essay and speech
for this unit. Recall from our class instruction that is important
to be willing to choose a topic that you can address with respect
and of which you can see more than one side—if you are unwilling to
hear the other side’s views and consider them, then it would not be
a wise topic for you to choose at this point in time.
· Human product testing should be preferred over animal
testing
· Marijuana should be legalized
· The United State should allow for legal euthanasia
· Gay unions and marriages should be allowed
· Genetic engineering should be pursued, both for medical use and
personal use
· Violent video game do no contribute to societal violence
· The government should eliminate college tuition
· School security improvements should include armed staff
· Performance enhancing drugs should be allowed in pro sports
· Gun control laws should remain the same
· The government should act immediately to alter the climate
crisis
· Alternative medicine should be promoted equally to Western
medicine
· Schools should require uniforms for students and staff
· The U.S. should pursue using online schooling rather than the
traditional classroom setting for educating citizens
· Schools should use digital textbooks instead of paper books
· E-cigarettes should be allowed to be freely used in public
· Genetically Modified Foods should be labeled
· The NFL should penalize players for engaging in domestic
violence
· The death penalty should be eliminated in all states.
· Schools should be required to monitor social networks as a part
of bullying prevention programs
· Indiana should raise the drivers license age to 18
· Indiana should repeal the Religious Freedom act
· Schools should not take homework grades
· Soldiers should receive better pay
· Minimum wage should be increased
· America should not intervene in the ISIS terror crimes
· Schools should be allowed to design their own food menus
· The Indiana “Right to Work” law should be repealed
· The drinking age should be lowered to 18
Name:
Date:
Course:
Persuasive Writing and Speaking Unit Notes (50 points)
· As we conclude our sophomore year, it is important that students
work to become better managers of their time and that they begin to
take the initiative to seek out basic information they need for
larger learning concepts. As such, the goal of these notes is both
to gain a common set of terms and concepts that will be used during
the final course unit AND to allow students to rehearse
self-management.
· Students are to create handwritten notes over the terminology,
concepts, and tools of writing and speaking persuasively.
There is no set format for these notes as the needs of each person
in how they make and how they take notes varies widely. Use a note
taking scheme that makes sense for you.
Points for these notes will be based not on the ways in which one
chose to make the notes but rather that they are clearly organized,
and thorough.
If you need a suggestion for how to proceed in making notes,
promptly make the request to your teacher.
· These notes will be referred to in class frequently prior to
their actual due date. They will also be permitted for use on the
unit test so long as they were submitted on time.
It is strongly recommended that these notes be completed soon,
before further class discussions take place.
· To better guide students in making these notes, refer to the
topics and pages listed below that will be referenced in this
unit.
-Analyzing Persuasive Writing and Speaking *attention grabbing,
clear thesis or claim, thorough problem analysis, counterclaim
response, solution provision, call to action* (246, 251, 345-346,
347)
-Argument (332, 342-343)
-Audience expectations (246, 343)
-Author organization *chronological order, order of importance*
(248, 254, 344)
-Author’s assertion/ Thesis statement/ Opinion/Claim (251, 254,
332, 342, 669)
-Author’s evidence *facts/ statistics, examples, expert opinions,
testimony, proof, specific instances, anecdotes, commonly accepted
beliefs, case studies, analogies* (248, 254, 332-333, 343, 344,
351, 669)
-Author’s intended audience (247, 254, 342-343, 349, 743)
-Author’s purpose/ intent (246, 304, 333, 342, 669)
-Author’s reasoning (254, 332, 351, 352, 669)
-Author’s tone (333, 669)
-Biases (246, 343, 428)
-Cliché (252)
-Credibility/Reliable evidence/ Author’s credentials (332, 343,
344, 351, 428, 669, 743, 753)
-Debate etiquette (352)
-Generalization (332)
-Rebuttal (352)
-Refutation (352)
-Representative evidence (344)
-Status Quo (350)
Directions:
1) This task is likely going to take at least an hour to complete
so make sure to budget the time to complete it satisfactorily.
While the length of each person’s analysis will vary depending on
the conciseness of their vocabulary and sentence construction (and
size of the handwriting to some extent) it is recommended that the
final product be roughly 1-2 single spaced pages of analysis/ 500+
words.
2) Begin by reviewing your unit notes.
3) Read through the articles below once without doing any analysis
to familiarize yourself with the content:
a) “If decency doesn’t, law should make us Samaritans”
334-335
b) “Good Samaritans USA are afraid to Act” 336 -337
Both articles address the topic of laws regarding people stopping
to help others during a crisis event (such as a car accident). The
author’s, however, are quite different from each other in their
strategies, style, and purpose.
4) Having now read through both articles once to glean the content
of both, reread each and write a comparative analysis of the two
authors. Include as many concepts from the unit as you can. Below
are some questions to get you started but you should not limit
yourself to addressing only these questions. Be thorough—this task
is rehearsal for the upcoming unit exam.
Who are the authors’ intended audience is?
What are the authors’ tones and how do their tones impact the
overall feeling of the article?
What appeals were used by each author? Did one author seem to rely
more heavily on any one kind of appeal?
What types of evidence was offered by each author?
Was anything missing in either author’s article that an audience
would likely expect or want from a speaker?
Which author was more effective and why?
What would you recommend to each other as a way to improve his or
her argument?
5) Underline each place in the analysis you used one of the
terms/concepts that you were requested to include in your
notes.
6) Review what types of analysis you included in your report and
compare it to the items/concepts that you were requested to include
in your notes. If your comparative analysis is limited in how many
of the note items/concepts were used, revisit the articles and
improve your analysis report BEFORE submitting it for
grading.
Name:
Date:
Course:
Directions:
1) Use the internet and library to locate information relating to
your selected topic.
2) Assess the relevance, reliability, and recency of each source
you find.
3) Select three articles that you feel you could use as support for
your topic—be sure that you are being representative in your source
choices and are finding sources that offer the different kinds of
information. It does you no good to have three articles that all
say the same thing.
4) Copy or print each article. If an article is multiple pages in
length, staple these pages together (1 point for each
article)
5) LABEL each article with the following (1 point for each
requested item on this label list):
-Your first and last name
-Your course and class period
-The name of website
-The author’s credentials (VERY important!!)
-The date the article was published
-The date you found the article
-The website’s address
6) Take home the articles you located. Share them with a parent,
guardian, grandparent, or adult family member. Explain to your
family member what topic you have chosen for your persuasive
writing and speech and how each of the articles you found will help
you to support your argument. Have your family sign off on the
bottom of this sheet that you completed the assignment as
directed.
Family member’s printed
name:_________________________________________________________________________________
Persuasive Author Analysis (100 points)
Directions:
1) This test will be completed in class and will likely take the
entire class period. The notes over the unit made by the student
may be used for the test but they may not be borrowed from another
student and they notes must be present in class for use. After the
test is concluded, notes will be collected by the teacher.
The unit test will resemble the previously assigned homework task
in which students read and compared two author’s article using the
concepts covered in assigned readings and notes. It is in the
student’s best in interest to have thorough notes and to
participate fully in the comparative analysis homework so as to be
well prepared for this unit test.
If a student has not completed their analysis by the end of the
period, they may chose to a) submit their test as is or b) report
to their next class to check in and request permission from their
next period’s teacher to promptly return to complete the test. If a
student feels that they are likely to need more than the 90 minutes
of class time allotted for the test, it is strongly recommended
that they make any arrangements with other teachers or with rides
home that they might need in advance of the test day.
Failure to make these arrangements or to gain permission to miss
class from subsequent teachers means that they test will need to be
submitted as is for grading at the end of the period.
2) The length of each student’s analysis will vary depending on the
conciseness of their vocabulary and sentence construction (and size
of the handwriting to some extent) but in general it is recommended
that the final product be roughly 1-2 single spaced pages of
analysis/ 500+ words.
3) Begin this test by reviewing your notes from this unit and be
sure you understand, can identify, and can explain the following
terms and items in a persuasive writing:
4) Read through one time each without analysis the assigned
article:
“Call of the Wild: SAVE US!!” 671-674
4) Having now read through the article once to glean the content,
reread and write an analysis of the author. Include as many
concepts from the unit as you can. Below are some questions to get
you started but you should not limit yourself to addressing only
these questions. Be thorough.
Who is the author’s intended audience?
What is the author’s tone and how does his tone impact the overall
feeling of the article?
What appeals were used by the author? Did the author seem to rely
more heavily on any one kind of appeal?
What types of evidence was offered by the author?
Was anything missing in the author’s article that an audience would
likely expect or want from a speaker?
How would you rate the author’s effectiveness and why?
What would you recommend to the author as a way to improve his
argument?
5) Underline each place in the analysis you used one of the
terms/concepts that you were requested to include in your
notes.
6) Review what types of analysis you included in your report and
compare it to the items/concepts that you were requested to include
in your notes. If your comparative analysis is limited in how many
of the note items/concepts were used, revisit the articles and
improve your analysis report BEFORE submitting it for
grading.
Page 15 of 15
Business Letter Format
The letter follows the assigned format without exception or with
only minor oversights.
The letter somewhat follows a business letter format but may not be
ready to be sent as it is. Several corrections should be made
before it is mailed.
The letter needs many corrections to its format.
Introduction, Thesis and Topic Sentences
The introduction includes appropriate topic background so that the
reader is able to understand the topic.
The thesis statement is clear and direct.
The topic sentences lead the readers into the main points being
made.
The introduction could better serve the needs of the reader.
The thesis could use some work to make it clearer what point is
being made or more directly state the position.
The topic sentences are misplaced, need to be reworded, or do not
match the information presented with the paragraph they
introduce.
The introduction needs to be revised.
The thesis needs to be revised or is missing.
The topic sentences need to be rewritten or are missing.
Appeals and Connotative Word Use
The letter uses at least two types of evidence in the form of
logical, ethical, or emotional appeals.
All sources used are tagged to give them credit
The letter uses precise language to steer readers towards a
specific feeling or belief about the topic.
Though some evidence I presented, the letter should be revised to
make better use of the types of appeals.
All sources used are tagged, though they could be attributed more
effectively.
The letter’s word choice could be improved to more clearly steer
readers in how they should feel about the topic.
The letter lacks support.
Sources are not credited.
*If tags are not used, the letter will be given a zero for
plagiarism.
The word choice needs improvement.
Effectiveness
The letter is very engaging and persuasive.
The letter is sensitive in its approach and respectful towards
diverse opinions, beliefs, circumstances, and backgrounds.
The letter is somewhat persuasive, but could be better with some
revision.
The letter attempts to be sensitive towards others but may not be
completely considerate.
The letter needs to be rewritten in order to demonstrate an
awareness of persuasive technique.
The letter doesn’t consider others in its argument, tone, rebuttal,
or word choice
*If the letter exhibits disdain, it will be given a zero.
Conclusion
The letter ends smoothly and issues a call to action, a recommended
solution, or a pledge of support.
The letter has a conclusion but not one the clearly serves its
purpose as the close of a persuasive letter.
The letter’s conclusion needs revision or is absent.
Letter Total: ________/ 100
NOTE: IF ALL OF THE ABOVE HAVE NOT BEEN COMPLETED,
THE SPEECH PRESENTATION WILL NOT BE GIVEN AND A ZERO WILL BE
ASSIGNED.
Name:
Date:
Course:
Persuasive Speech Cards, Speech Rehearsal and Family Collaboration
(10 points)
Directions:
1) Using your adapted essay, create speech cards on 3x5 note cards.
While a minimum of 15 is required, you are welcome and encouraged
to use as many as needed to facilitate your speech.
Some tips for making useful speech cards:
· Skip lines and space out ideas so that you can easily locate your
place if you need to get back on track without having to scan
through dense, small text.
· Use highlighters to mark where you might want to emphasize a word
more.
· Print neatly in a larger script than you would normally
use.
· Spell out challenging words phonetically so you don’t stumble
over them.
· Make notes to yourself on the card to indicate where you want to
pause for emphasis, to remind yourself to slow down, speak up, or
whatever skill it is that you personally are working to improve in
this unit.
· Use bolder or heavier writing for attributive tags so that you
are sure to say them and say them clearly to avoid verbal
plagiarism.
· In all, these cards need not be tidy and pretty---they need to be
useful to you.
2) After preparing these cards, set up a time to practice your
speech in front of one or more adult family member.
3) Rehearse your speech in front of your family at least twice and
ask for feedback. The more you rehearse, the more prepared you will
be and the more likely that you will earn the grade you want.
Collaborate with them on things that you should improve upon or
changes you might need to make to your speech or speech
cards.
4) Have your adult family member sign off on the bottom of this
sheet that you completed the assignment as directed.
Family member’s printed
name:_________________________________________________________________________________
Directions:
1) After delivering your speech, reorganize your speech
cards.
2) Using a blank note card or slip of paper, create a top card or
cover slip that clearly labels the cards with your first and last
name, and place this on the top of your organized speech
cards.
3) Wrap the cards with a rubber band or fasten them with a binder
clip (no staples, tape, or paper clips please) and submit them to
your teacher for grading.
4) In order to earn all available points, you will need to submit a
minimum of 15 speech cards and the contents of the cards should
reflect an earnest effort in making cards that would clearly
facilitate the delivery of a persuasive speech. The tips for
creating useful speech cards are listed on the “Persuasive Speech
Cards, Speech Rehearsal and Family Collaboration” assignment sheet
in this packet and are additionally copied below.
**Using your adapted essay, create speech cards on 3x5 note cards.
While a minimum of 15 is required, you are welcome and encouraged
to use as many as needed to facilitate your speech.
**Some tips for making useful speech cards:
· Skip lines and space out ideas so that you can easily locate your
place if you need to get back on track without having to scan
through dense, small text.
· Use highlighters to mark where you might want to emphasize a word
more.
· Print neatly in a larger script than you would normally
use.
· Spell out challenging words phonetically so you don’t stumble
over them.
· Make notes to yourself on the card to indicate where you want to
pause for emphasis, to remind yourself to slow down, speak up, or
whatever skill it is that you personally are working to improve in
this unit.
· Use bolder or heavier writing for attributive tags so that you
are sure to say them and say them clearly to avoid verbal
plagiarism.
· In all, these cards need not be tidy and pretty---they need to be
useful to you.
Name:
Date:
Course:
Persuasive Speech Rubric (100 points)
IMPORTANT NOTE: On the day you are scheduled to present, all pre
writings, research documents, works cited, and your rough draft
must have been completed and turned in prior to that day (even if
they are not awarded academic credit because they are late) or you
do not get to present a speech or earn credit for the final
product. “Winging it” is not the goal of this unit and is not the
product that is to be assessed and therefore will not be
assessed.
Wears professional attire 0 10
Is thoroughly prepared 0 5 10
Exhibits balance, coherence & unity 0 5 10
Uses of attributive tags for ALL sources 0 5 10
Uses at least two type of appeal
Logical Ethical Emotional 0 5 10
Issues an appropriate volume 0 5
Uses good posture 0 5
Makes appropriate eye contact 0 5
Uses suitable conviction 0 5
Uses an appropriate speed/ paces 0 5
Limits vocal pauses (3 or less) 0 5
Engages the audience in the introduction 0 5
Provides a rebuttal to anticipated opposition 0 5
Closes the speech cleanly & effectively 0 5
Models respect & sensitivity towards the subject matter 0
5
Speech Subtotal______/100
Optional:
If a visual aide is to be used during the presentation, it must be
previewed by Mrs. Pearce not less than one week before the
speech.
Bonus Visual Aid:_____________
Directions
· Having written a satisfactory persuasive essay, you may elect to
engage in this additional learning opportunity for extra academic
credit. This assignment is NOT required.
· If you choose to do this assignment, you will use your persuasive
writing and speech to prepare a persuasive letter to be sent to a
REAL person who has influence over the topic you chose to
address.
· Your letter must attempt to influence to person you elect to send
it to in some way, either my asking them to consider your position,
lend their support to your cause, or continue to work to keep the
status quo.
· Your letter should follow correct business letter format (block
style is preferred).
· Because your persuasive writing and speech made use of outside
source information and your were required to give credit to your
sources, so to should your letter use attributive tags to give that
same credit.
· The length of your letter should be approximately should be
edited for conciseness, reducing your original essay length to
perhaps 500 words or fewer; attempt to make your point using only
one typed page if possible (you cannot alter the business letter
format in order to achieve this but rather should work to combine
sentences and eliminate redundancy.
· After preparing the letter complete the following steps:
-Print out a copy of the final letter draft and sign it in black
ink
-Address and stamp an envelope to the person who you addressed the
letter. Use YOUR HOME return address on the letter.
-Submit the signed letter and addressed envelope for grading
-Mail the letter and hope for a reply (please feel free to share
any response you receive).
Letter Subtotal: ________/ 30
Continued next page…..