Web Video: Making Movies for the Internet

Artitudes Design

Scotty IseriScotty Iseri | Director of New Media and [email protected]

Web Video 101: An OverviewPresented by: Scotty Iseri | Director of New Media and Programs

Why Make Videos?• Broaden Your Audience• Amplified Marketing Messages• Better Engagement

Where Do I Start?• The Idea

Concept vs Budget: The Eternal Struggle• The Budget

Bang/Buck Ratio• Audience

Viral Is An Outcome, Not A Strategy

VIRAL IS AN OUTCOME NOT A STRATEGY

How to Make a Video?

Screen Cap VideosVery CheapYour Computer Is Your StudioCamtasia, CamStudio,iMovieInvest In AudioBlueZoom RecorderBrand It• Fonts• Logos & AnimationBest for:• Tutorials• Small animations• Sharing of skills• Portfolio work

https://www.techsmith.com/camtasia.html

http://camstudio.org/

http://www.apple.com/imovie/

http://www.bluemic.com/

https://www.zoom.co.jp/

https://vimeo.com/user7133162

Internal ProductionTools On Your Laptop• Phone Camera or Webcam• Microphone• iMovie or Youtube Editor

Best for• Meme bandwaggoning• Tutorials• Video podcasting/interviews• Documentary

https://support.google.com/youtube/answer/183851?hl=en

https://support.google.com/youtube/answer/183851?hl=en

https://www.youtube.com/watch?v=-vYP8OvOeDk

https://www.youtube.com/watch?v=-vYP8OvOeDk

https://www.youtube.com/watch?v=GmEe5IJYYvA

Full ProductionTools• DSLR: Canon• Zoom Recorder• Boom Mic• Light Kit• Adobe Creative Suite (not FCP)• Stabilization

Other Costs• Script• Producer• Hardware investment vs. Outsourcing

http://www.bestbuy.com/site/canon-eos-t5i-dslr-camera-with-ef-s-18-55mm-stm-lens-video-creator-kit-black/4365800.p?skuId=4365800&ref=212&loc=1&ksid=b210f431-8066-4992-be13-a48fe815c684&ksprof_id=14&ksaffcode=pg174582&ksdevice=c&lsft=ref:212,loc:2

http://www.audio-technica.com/cgi-bin/product_search/wired_mics/mics_by_type.pl?product_type=Microphones:+Shotgun&lang=eng

https://jet.com/product/detail/38e4efdcd9fa4896a137886a07001993?jcmp=pla:ggl:gen_cameras_optics_a1:photography_lighting_studio_a1_other:na:PLA_348795060_24231784140_pla-173480993100:na:na:na:2&code=PLA15&ds_c=nj_dur_gen_cameras_optics_a1&ds_cid=&ds_ag=photography_lighting_studio_a1_other&product_id=38e4efdcd9fa4896a137886a07001993&product_partition_id=173480993100&gclid=CPzss4WSl9ACFVJxvAodoNYBWA&gclsrc=aw.ds

http://www.adobe.com/products/cs6.html

https://www.bhphotovideo.com/bnh/controller/home?O=&sku=1022677&gclid=COnzsdfdmdACFYdhfgodlaoMXg&Q=&ap=y&m=Y&c3api=1876,116777138042,&is=REG&A=details

https://youtu.be/ZUG9qYTJMsI

Video Strategy:Your First 10 Million Views

StrategySeries• Regular Releases• Long Content Calendar• Reasonable Goals

Consider Sponsorship• Built in Audience• Limited Messaging• Brand Affinity Alliance

THANK [email protected]

Web Video: Making Movies for the Internet

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