VIDEO DISTRIBUTION Maximum exposure, minimum work.
Nov 11, 2014
VIDEO DISTRIBUTIONMaximum exposure, minimum work.
YOUTUBE FACTS
• YouTube #2 search engine (April 2010) - comScore
• 28.1% of all searches in google network happened on YouTube (Dec 2009) - comScore
• YouTube has x13 more traffic than Hulu #2 in the game
• Default on smart phones (iPhone / Andriod) + iPad + TV
• Do you see google results in YouTube? - universal search
WHERE TO SPEND YOUR TIME?
• 90% of your time should be YouTube
• When to use Vimeo.com and Viddler.com and Amazon S3
• Remember what's the point? Get them back to your site
EDIT CHANNEL
• Username: brand name, keyword rich & professional (FreeYogaVideos)
• Settings ==> Channel type ==> Director / Musician / Comedian / Guru / Reporter
• Screenshot when you get awards
• Theme & colors ==> Background image
• Videos & playlists ==> Autoplay featured video
• Edit your profile ==> Add URL
• Tell them to subscribe
ACCOUNT SETTINGS
• Fill out all the detail you can
• Profile ==> Change picture
• Activity sharing ==> Facebook + Twitter
• Know your demographics through insight
UPLOADING TO YOUTUBE
• No automated software for YouTube
• Know your avatar
• Pick your keyword - more aggressive, broader keywords
• https://ads.youtube.com/keyword_tool
• Google free keyword tool
• I like product names, industry leaders, news stories, product launches
CRAFTING YOUR POSTS
• Search the term on YouTube
• Copycating has double benefit(SEO + referrers)
• Name your file the keyword?
• Titles, descriptions, tags
!
• Title
• Copywriting is king
• Deliver on what you promise
• 4-6 words
• Primary keyword
CRAFTING - PART 2
• Description
• Url @ start and end
• Call to action
• Primary and secondary
!
• Tags
• 3-6 keywords
• Use quotes to group keywords
• Research the competition
Let’s give it a go...
SEO FOR YOUTUBE - LEVEL 1
• Embed on and link to with anchor text from:
• Your high PR (turn off related videos)
• Web2.0 network - windsordentist.posterous.com
• Blog networkwww.theSEOmethod.com/amawww.theSEOmethod.com/linkvinewww.theSEOmethod.com/portalfeeder
• Link to youtube.com/user/<yourid>
CREATE YOUR OWN VIDEO PAGES
• Keyword research as normal
• Titles, descriptions, keywords
• Add content (maybe transcriptions)
• Setup internal linking structure
• Video sitemaps
• www.freetradingsystems.org
LEVEL 2 VIDEO SEO
• Example SEO spreadsheet
• Target videos with views but not #1
• Using playlists - more tickets in the search engine lottery
• Using yours + top videos
INCREASED ENGAGEMENT
• Email your own subscribers (embedding video in email?)
• Positing bulletins
• Comment + favourite + thumbs up (www.youtube.com/user/WHATTHEBUCKSHOW)
• Video responses
• Comment on others’ videos gives "do follow" links to your channel
LEVEL 3 VIDEO SEO
• Check out the competition using Insight (referrers)
• Buy or lease top viewed YouTube accounts
• Become a partner
• ads.youtube.com hasn't been that good for me
• Syndicate Kahuna theSEOmethod.com/portal feeder
BE A LITTLE DODGY?
• Auto friend requests tubetoolbox.com
• Auto play generators and/or paidtoclick.com
• Don't re-encode and resubmit videos
• Just put out good content
PROOF IN THE PUDDING
• Trading system #1
• Best stock broker #1
• Trading plan #1
• Achieve financial freedom #1
• Trading strategy #3
TUBEMOGUL.COM
• Non commercial or $500 a month
• Higher stick rate
• 7 sites verified - how we verify
• Great back end stats
.COM
• Commercial intent ok
• Lower stick rate
• 7 sites verified
• Average backend stats
PRWEB.COM
• Getting extra reach + good backlinks
• Not that cheap $360
• Google Vs Yellow Pages
• www.prweb.com/releases/google-vs-yellow-pages/04-06/prweb3838154.htm
DON’T TELL ME... SHOW ME
• Daryl Guppy
• Endre Dobozy
• Nicolas Darvas
• MetaStock
• TradeSim
HOST IT YOURSELF
• aws.amazon.com/s3/ + cloud front + www.ezs3.com
• Wordpress - flv embed plugin (includes video sitemap creation)
• FlowPlayer.org
• One last thing... video PDFs + video email
QUESTIONS