Web-to-pack The next big thing in online print! #BOPE18
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Web-to-pack The next big thing in online print!
#BOPE18
Packaging
Packaging is the science, art and technology ofenclosing or protecting products for distribution,storage, sale, and use
(Wikipedia)
Packaging is everywhere around us.It accompanies us every day on every step we take
The Roles of Packaging
CommunicateProtect
Contain
Sell
Web-to-pack, the next big thing in online print!
Packaging drives Subconscious Decisions
• When someone mentions about Kit Kat it’s the red colour that comes in our mind.
Consumers end up purchasing the brand
Packaging generates Emotional Appeal
• A packaging can trigger a positive or negative response by its, colour, images, design and typography.
• Once a consumer is loyal to a brand, the emotions end up instigating a repeated purchase.
Packaging often takes place in the subconscious
Packaging plays a strategic ROLE for companies
• Companies in order to create the right packaging for their products, must understand the consumer buying process and understanding the role and the impact of packaging as a variable that can influence the purchase decision
• This imply a repetitive process and can take time
PackagingDesignProcess
© PACKAGING DESIGN SCHOOL
Money TIME
Expensive process
Minimum print order quantity + Setup fees
2nd problem:
Offline printing companies are requiring:
Current status
= Costs and time
Short print runs requests are growing Product testing / startup Product validation Customization Marketing activities
• Targeting users• Niche Products• Limited Editions• SKUs expansion• On demand supplies
To Buy Customized Packaging (offline) you need:
To ask for a printing quote (1-4 days)
A MOQ (minimum order quantity)
To Pay for tooling and setup
2-3 weeks lead time
A structural packaging design
Packaging design can be complex
The structural design
THE EASY WAY TO CREATE CUSTOM PACKAGINGAND HAVE IT PRINTED
Share the story
A unique web platform to enable everyone
to design bespoke packaging and get it printed
The solution
PACKLY REVOLUTIONIZES HOW WORK IS DONE
Enter your product size
Artwork Upload
3D preview & Quote Buy
Upload, share & print
How it works
• Select a box style
How it works
• Enter your desired sizes and get the 3D preview
How it works
• Enter your desired sizes and get the 3D preview
How it works
• Final printed product
Printed productsBiz model
How it works
Printed products SaaS+
Business Model
www.packly.io
May 6th 2014
The first dynamic path generated online
The story
Why custom sizes
Packaging need to suit the size of the product.Fixed sizes are not enough
Packlywon the Lions’ lair competition
at Packaging innovations
Validation
London 2014
0
200
400
600
800
1000
1200
NEW Monthly users
Growth
Packaging sustainability is very important for consumers
January 2018 - The EU published a “Roadmapfor a Strategy on Plastics in a CircularEconomy”
Opportunity New markets
A month later
Opportunity New markets
A week ago
Opportunity New markets
Opportunity New markets
Global package shipping volume
increased by 48% during the past two years
Opportunity E-commerce
E-commerce
Global package shipping volume
increased by 48% during the past two years
Opportunity E-commerce
Which experience a customer deserve?
Unboxing experience
Unboxing is such a fast growinguser-generated content (UGC) trend.
There are more than 78 million search results on YouTube for “unboxing”
Opportunity E-commerce
SOURCE: Smithers Pira
Opportunity
Global demand for cartonboard used in foldingcarton and micro/miniflute packaging applications is forecast to reach a market value of $124.1 billion by 2022.
Web-to-pack The next big thing in online print!
#BOPE18
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