Web technology

Grapes Team SP2 2010

Web Technology

Grapes Team SP2 2010

The evolution of the Internet, from Web 1.0 technology to Web 2.0 technology, has given consumers the ability to – • spread messages in an instant,

• research and acquire information from all over the world,

• search for products, compare prices, and

• ultimately make or break a brand by sharing their experiences

Web Technology in Internet Commerce

Grapes Team SP2 2010

Web 2.0 has placed power increasingly in the hands of consumers (Euromonitor International, 2008 PTC).

Web Technology in Internet Commerce

Grapes Team SP2 2010

The difference between Web 1.0 and Web 2.0 has been the change from

“visiting”

to

“participating”

Web Technology in Internet Commerce

Grapes Team SP2 2010

Web 2.0 is the second generation of Internet applications such as social networking sites, wikis and communication tools, which have been designed for the consumer to share information (Euromonitor International, 2008 PTC).

Web Technology in Internet Commerce

Grapes Team SP2 2010

Web 3.0 will take the Internet to a whole different level, connections will come from many different appliances, to enable better profiling of a consumer and therefore enabling marketers to provide more appropriate solutions (Euromonitor International, 2008 PTC).

Web Technology in Internet Commerce

Grapes Team SP2 2010

‘Consumer Power’ or the ability to participate and be heard has largely been responsible for the rapid growth of Internet Usage.

Web Technology in Internet Commerce

“Consumers inform, learn, entertain, work, shop, bank and communicate” (Euromonitor International, 2008 PTC).

Grapes Team SP2 2010

Internet connections are now the norm in most markets

“broadband has virtually become another essential utility, on a par with power, light and water”(Euromonitor International, 2008).

Web Technology in Internet Commerce