Web and Social Media at American Art April 19, 2013
May 10, 2015
Web and Social Media at American Art
April 19, 2013
ALL ABOUT ME Born in 1979 From Preston BA in Illustration from the Glasgow School of Art Taught English for a year in Songjiang, China 9.5 years at the Smithsonian American Art Museum (intern, research assistant, project manager, programs coordinator, interpretive programs manager, exhibition coordinator, web and social media manager) www.countedshadows.com @bathlander
First, some background
SMITHSONIAN AMERICAN ART MUSEUM The Smithsonian American Art Museum is dedicated to collecting, understanding, and enjoying American art. The Museum celebrates the extraordinary creativity of artists whose works reflect the American experience and global connections. americanart.si.edu | facebook.com/americanart | twitter.com/americanart | flickr.com/americanartmuseum youtube.com/americanartmuseum | pinterest.com/americanartpin | americanartluce.tumblr.com
LUCE FOUNDATION CENTER americanart.si.edu/luce facebook.com/americanartluce americanartluce.tumblr.com
INTERPRETIVE KIOSKS americanart.si.edu/luce
GHOSTS OF A CHANCE www.ghostsofachance.com www.museumsandtheweb.com/mw2009/papers/goodlander/ An ARG is “an interactive narrative that uses the real world as a platform to tell a story that may be affected by participants’ ideas or actions.” – Wikipedia tinyurl.com/goac-explained
PHEON[the game that no-one played] Evaluation reports: www.tinyurl.com/pheonfacebook www.tinyurl.com/pheonmuseum
SMITHSONIAN 2.0 smithsonian20.si.edu
THE ART OF VIDEO GAMES americanart.si.edu/taovg
IT CHANGED EVERYTHING
HOW WE APPROACH DEVELOPMENT americanart.si.edu/credits
WHEN WE START TALKING ABOUT AN EXHIBITION
HOW WE TALK ABOUT IT
WHAT WE TALK ABOUT
AND WHO MANAGES IT americanart.si.edu/visit/social_media
Where are we now?
www.americanart.si.edu/visit/social_media/
Website and Mobile Website
www.americanart.si.edu/visit/social_media/
Blog
“Likes” as of April 18, 2013 American Art: 19,627 Luce: 1,292 Lunder: 1,511 www.americanart.si.edu/visit/social_media/
Followers as of April 18, 2013 @americanart: 31,560 @Lunder: 3,386 @PaikBot: 490 www.americanart.si.edu/visit/social_media/
www.americanart.si.edu/visit/social_media/
Email Outreach
Numbers as of April 18, 2013 Views: 348,498 Subscribers: 1,833 www.americanart.si.edu/visit/social_media/
YouTube
www.americanart.si.edu/visit/social_media/
Art Babble
www.americanart.si.edu/visit/social_media/
iTunes U
Views as of April 18, 2013: 1,754,728 www.americanart.si.edu/visit/social_media/
Flickr
Followers as of April 18, 2013: 647 www.americanart.si.edu/visit/social_media/
www.americanart.si.edu/visit/social_media/
Tumblr
What do we do?
www.americanart.si.edu/visit/social_media/
for Exhibitions…
www.americanart.si.edu/visit/social_media/
Exhibitions: Slideshow & Comments
www.americanart.si.edu/visit/social_media/
Exhibitions: Behind-the-Scenes on Flickr (and Twitter/FB)
http://www.youtube.com/watch?v=OaWmdUs6tDQ www.americanart.si.edu/visit/social_media/
Exhibitions: Behind-the-Scenes on YouTube
www.americanart.si.edu/visit/social_media/
Exhibitions: Final Installation on Flickr
www.americanart.si.edu/visit/social_media/
Exhibitions: Video Podcasts & Interviews
www.americanart.si.edu/visit/social_media/
Exhibitions: Email blasts & blog posts
www.americanart.si.edu/visit/social_media/
Exhibitions: Video Trailers
http://www.youtube.com/watch?v=PexGYL7c-v8
Exhibitions: Digital Installations
www.americanart.si.edu/visit/social_media/
for Programs… Photos on Flickr (and Twitter/FB)
www.americanart.si.edu/visit/social_media/
Programs: Live & Archived Webcasts, “How To” Videos
www.americanart.si.edu/visit/social_media/
Programs: Live Tweeting
Programs: Weekly emails
www.americanart.si.edu/visit/social_media/
For Collections… Highlights by Theme #ArtbyState | Earth Day | Cats in Art | #ArtbyColor | National Park Week
Collections: Wikipedia Edit-a-thons
Collections: Linked Open Data Current State of (most) Cultural Heritage Data: Info from web pages
Collections: Linked Open Data Step One: Open Data
Collections: Linked Open Data Step Two: Linked Open Data
Georgina Goodlander | [email protected] |@bathlander | countedshadows.com
The Oatmeal, h=p://theoatmeal.com/comics/making_things
Thank you!