Web sites for genre

Websites and album art of our genre

Gary Jules website

The artists who play ‘Mad world’ the song we are making the video, uses a base colour of red with

black gray and red. The use of white as the background colour makes the website seem calm

and peaceful, as the genre he uses (folk) has connotations of being calm and peaceful. The

contrast of the red makes certain things like his name stand out. The word ‘buy’ in ‘buy music’ is used to suggest that people on the site should

buy his music. The website has themes of Cartoon birds mimicking the album art. The whole website in general has a cartoon yet

mature looking style. The Gary Jules logo is very round and simplistic which complements the

visual art of the site. The artwork also has connotations of loneliness, as we see a bird

coloured in red separated from the other black birds. This theme of loneliness is, also apparent in

the song ‘mad world’. The art also presents a contrast of the naturalness of the birds, and the

urban background.

‘Charlie Simpson’s’ website

Another website in the genre of folk is ‘Charlie Simpson’s’. This website uses simple colours of white and light blue colour scheme, giving it a calm peaceful feel. The main image is also simplistic image in casual clothes of the artist with a farm cottage background. The logo for Charlie Simpson is very simple and not too over the top to go with the rest of the sites visuals. The font style is very conventional and easy to read. The background is, also very natural looking with trees and a sky in the background.

‘Charlie Simpsons’ album cover

The CD also uses the same light blue, white, and green natural looking colour scheme. It is, also set in a natural looking location (in a field). His dress sense is similar to reinforce his image.

Get cape wear cape fly’s website This site uses a more abstract background

the others. The font style is less conventional then the other sites , but is still easy to read. The colour scheme for this website has more of a street feel to it ,with the grey colour for the background. This website suggests it aiming at a younger audience then most folk.

Get cape wear cape flies' album cover.

• This colour is mimicked in the CD cover of the artist. This CD uses a more serial approach . In this album the character is in the background ,as they the album is being sold more by the serial image rather then the artists image.

Conclusion

• For a Website or album it is useful to make sure the logo and font are easy, simplistic but yet slightly distinctive.

• A predominate calm colour such as white or light blue can help to give the site or album a calmer more appropriate feel ,although these conventions can be subverted .

• Natural locations and themes help convey the genre , but are not necessary.

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