Web Research Tools & Training

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Research Tools & Training

Tom LynchCMO, Astek Consulting


Publisher We Don’t Know - Business Plan

Step 1 – Start a Newsletter

Step 2 - ? (Choose Clever Headlines)

Step 3 = Profit!

And that worked pretty good until the

“stupid” web came along…


Underpants Gnomes Business PlanGnome Business Plan


OMG the Web is so PITA!Pull vs. Push MarketingInstantaneousTimely - It Updates In Real TimeAlways Available for Answers• Lot of Users• Lots of Use• Lots & Lots of Data…


How can Data Help Me? Find What They Want -My AnalyticsSEM RushBacklinksGoogle AdWordsWordtrackerGoogle InsightsGoogle Hot TrendsGoogle AlertsReal Time SearchAnd Then Give it to Them…

Commander “Data”


Behavior of a Web Subscriber


What do They Really Want?


They Want What They Need!


They Need What They Want…


They Want What They Need!


They Need What They Want…


The Want/Need Tools...My AnalyticsSEM RushBacklinksGoogle AdWordsWordtrackerGoogle InsightsGoogle Hot TrendsGoogle AlertsReal Time Search


Break Time


Let’s go to Work!My AnalyticsSEM RushBacklinksGoogle AdWordsWordtrackerGoogle InsightsGoogle Hot TrendsGoogle AlertsReal Time Search


Thanks!


Research Tools & Training


Web Research Tools & Training

Technology

break time

astek consultingtom

wantneed tools

business planstep

themcommander data

web subscriber

stupid web

data help