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UnGeek Your Site Web Design For A Connected World
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Web Redesign In A Connected World

May 08, 2015

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A walk through of the steps taken to effectively redesign a website based on SEO, social media, and landing page goals that all flow towards lead generation.
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Page 1: Web Redesign In A Connected World

UnGeekYour Site

Web Design For AConnected World

Page 2: Web Redesign In A Connected World

What is a “Geek?”

Page 3: Web Redesign In A Connected World

Geek =

“an intelligent but socially inept person; A person more comfortable with computers than with other persons.”

en.wikipedia.org

Page 4: Web Redesign In A Connected World

Geek =

“an intelligent but socially inept person; A person more comfortable with computers than with other persons.”

en.wikipedia.org

Page 5: Web Redesign In A Connected World

Geek =“an intelligent but socially inept person; A person more comfortable with computers than with other persons.”

en.wikipedia.orgGeeked Sites Create ConfusionGeeked Sites Create Confusion

Page 6: Web Redesign In A Connected World

Design For Brand

Page 7: Web Redesign In A Connected World

Build Around Purpose

Page 8: Web Redesign In A Connected World

Build Around Purpose

Page 9: Web Redesign In A Connected World

Your Brand is what peopleexpect of you and

your Purpose is getting the right people to procure it.

Page 10: Web Redesign In A Connected World

Geek =“an intelligent but socially inept person; A person more comfortable with computers than with other persons.”

en.wikipedia.org

Page 11: Web Redesign In A Connected World

Geek =“an intelligent but socially inept person; A person more comfortable with computers than with other persons.”

en.wikipedia.orgDesign Strategy #1 - AttractDesign Strategy #1 - Attract

Page 12: Web Redesign In A Connected World

Attracting prospects means not only leveraging inbound

marketing, but designing for the main goal – the conversion.

Page 13: Web Redesign In A Connected World

Geek =“an intelligent but socially inept person; A person more comfortable with computers than with other persons.”

en.wikipedia.org

Page 14: Web Redesign In A Connected World

Geek =“an intelligent but socially inept person; A person more comfortable with computers than with other persons.”

en.wikipedia.org

Page 15: Web Redesign In A Connected World

Design Strategy #2 - ConvertDesign Strategy #2 - Convert

Page 16: Web Redesign In A Connected World

“To convert somebody, go and take them by the hand and guide them.”

- St. Thomas Aquinas

Page 17: Web Redesign In A Connected World
Page 18: Web Redesign In A Connected World

Geek =“an intelligent but socially inept person; A person more comfortable with computers than with other persons.”

en.wikipedia.org

Page 19: Web Redesign In A Connected World

Design Strategy #3 - MeasureDesign Strategy #3 - Measure

Page 20: Web Redesign In A Connected World

“Good marketers measure.”- Seth Godin

Page 21: Web Redesign In A Connected World

Organize your Analytics

Page 22: Web Redesign In A Connected World

Organize your Analytics