presence patrick keenan
presencepatrick keenan
digital physicalpresence
physical digitalpresence
What is the most unique value of your business?Q
customers
customersemployees
customersemployeesyou
customersemployeesyou
location
customersemployeesyou
location
product
product
product
productproduct
customers = community
employees = knowledge
you = leadership
location = enabler
$
LocationExpertiseCommunityCustomersEmployees
Map & PicturesBlog & VideoGroupAskActivity
google.com/local/add
blogger.com
getsatisfaction.com
docs.google.com
twitter.com
List your businessStart a BlogSet up a groupSurveySign up for Twitter
2hours
Ad words & the flipped funnel explainedi
ExploreWrite RelevantRespond to everyoneRewardContribute elsewhere
months
2
Links, relevancy, and how the google worksi
$
branding
marketing
implementation
maintenance
good content
culture