Web Entrepreneurship The Business Models Adnan Ali Assistant Professor, UMT Saturday, July 18 th , 2009
Web Entrepreneurship Models
Jan 22, 2015
Adnan Ali, a Social Media and Web Entrepreneurship professional, gave this presentation in Lahore, Pakistan at the Digital Entrepreneurship Seminar on July 18, 2009.
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Web EntrepreneurshipThe Business Models
Adnan AliAssistant Professor, UMTSaturday, July 18th, 2009
is a specific category of Entrepreneurship that leverages new technologies in novel ways
Source: wikipedia.org
Digital Entrepreneurship
are individuals who use Internet technologies as tools to create
commercial opportunities, disseminate information, and collaborate with
clients and partners.
Source: wikipedia.org
Digital Entrepreneurs
WHY?
THE WORLD IS CHANGING
But the world has always changed
TECHNOLOGY IS CHANGING
But technology has always changed
BUSINESS IS CHANGING
But business has always changed
BECAUSE
those who can’t adapt … disappear
an idea today has already occurred to some one yesterday and will occur to
some one tomorrow
developimplement
build
Same BasicsBusiness planning
Low overheadsHigh productivity
Minimal ownership of capital assetsGreat people
New PracticesViral communications
Small business intranetsCollaborative applications
Pay per use online advertisementCustomer relation management software
Business Plan OutBusiness Model In
Source: Alex Osterwalder
Apple iPodBusiness Model
Source: Alex Osterwalder
Source: Alex Osterwalder
Source: Alex Osterwalder
Source: Alex Osterwalder
Source: Alex Osterwalder
Source: Alex Osterwalder
Source: Alex Osterwalder
Source: Alex Osterwalder
Source: Alex Osterwalder
Borders OutVirtual Inc. In
How?Know what is in demand
Find best resourcesFulfill the demand
Make a profit
Build & ManageVirtual Companies
Increasing number of Pakistani web entrepreneurs
are hiring foreign contractors like copywriters,
interface designers, animators etc.
Websites OutWeb Apps In
Land Line OutVoice Over IP In
Around the World
Types of Web Business Models
BrokerageMarketplace Exchange (Amazon)
Lead Generation SystemAuction Broker (eBay)
Transaction Broker (PayPal, Raseen?)Virtual Marketplace (Alibaba)
AdvertisingPortal (Yahoo)
Classifieds (Craigslist, Monster)User Registration (NYTimes)
Query Based Paid Placement (Google)Content Targeted Paid Placement (Google)
Intromercials
InfomarketingBlogs
Web based tutorialseBooks
Audio / video coursesTopical Forums / Wikis
Community ModelOpen Source (RedHat)
Open Content (Wikipedia)Public Broadcasting (Youtube)Social Networking (Facebook)
Professional Networking (LinkedIn)
Other Models
Merchant (eCommerce)Subscription (Content, Truste)
Utility (SAAS)
Acquisition (traffic comes in)Activation (happy 1st visit)Retention (multiple revisits)Referral (users refer to others)Revenue (some transaction)
The 5 Steps
The Bottom Line
Develop Value PropositionGet Users (Acquisition, Referral)
Drive Usage (Activation, Retention)Make Money (Revenue)
Users / Usage Money
who are web entrepreneurs?
freelancers
bloggers
tech startups
virtual companiesexporters
social entrepreneursvirtual assistants
SME
educators
Adnan Alihttp://www.adnanali.orghttp://www.facebook.com/adnan.alihttp://www.twitter.com/adnanbwphttp://www.umt.edu.pk
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