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Web Design - it’s not what they told you Uzi Shmilovici Co-CEO
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Web Design - not what they told you

May 06, 2015

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Design

Uzi Sh

My guest lecture in the Holon Institute of Technology. The lecture was the presented in front of the Design and Marketing course students.
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Page 1: Web Design - not what they told you

Web Design - it’s not what they told you

Uzi ShmiloviciCo-CEO

Page 2: Web Design - not what they told you

Internet

Retail

Statements

TV

Printed Media

Outdoor (Billboards)

Phone

Face to face

Touchpoints

Page 3: Web Design - not what they told you

Internet

Retail

Statements

TV

Printed Media

Outdoor (Billboards)

Phone

Face to face

TouchpointsAttracting bigger marketing budgets and initiatives.

=

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But why?

?

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Everyone. Anytime. Anywhere.

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Everything is measurable

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The web2.0 revolution

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Interactive Experiences

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Brands using the web

E

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The designer’s role

!

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1992

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1994

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1998

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2003

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2008

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The three ingredients:

!

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Visual

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Interface

what is it?

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Interface

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Experience

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The ultimate web designer

=

Visual ExperienceInterface+ +

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What it takes?

!

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Use of theory and fundamentals of design.

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Passion for the medium (do you twitter? do you blog?)

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Learning and inventing new design technics.

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Understanding the technology.

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Understanding the business.

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Hard work.

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1,000,000 NIS

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We are summoned to the strategy table.