Web Analysis & Online Integration David Hudson Commercial Director Intellitracker Ltd .

Web Analysis & Online Integration

David HudsonCommercial Director

Intellitracker Ltd

www.intellitracker.com

Drive - Don’t Run

[drive] v. drove, driven, driving

to move along or advance quickly as if pushed by an impelling force

[run] v. ran, run, running

to be in operation, to continue in operation

Agenda

• Single Customer View– Offline model (CRM)

– Online model (web analytics)

– An integrated view

Offline Model

Household

Contacts

Transactions

Online Model - Web Analytics

Page View Centric(Google Analytics)

Visitor Centric(Most Web Analytics Systems)

Page Views

Visit

Visitor

Visits

Views & Events

Contact Centric Web Analytics

Contact Centric

Visitors

Visits

Contact

Views and Events

A Visitor is a Device or Browser (and is NOT a person)

A Contact can use multiple devices

Online – Offline Integration

Offline Model Online Model

Visitors

Visits

Contact

Views and Events

Household

Contacts

Transactions

Available Information

• Geography - Country / Region (Town)

• Campaigns – Email / Promotions / Affiliates / Banners / Links / Offline

• Search Terms - Search Engine / PPC

• Forms – Business data (Site Search / Interest / Demographics)

• Content – Pages / Channels

• Calendar – Dates / Times / New / Repeat / Frequency / Recency

• Technical – Browser / Operating System / ISP / Organisation

• Commerce - Products / Values / Currency

• Inference:– Needs, Wants, Desires, Preferences, Affinity, Attitudes etc.

Thank You

www.intellitracker.com0845 680 1920

[email protected]

David Hudson – Commercial Director