Web 2.0 Strategies and Tactics for Writers

• 1. Don Lafferty @donlafferty

2. Internet Usage - Americas 3. Facebook - by the Numbers There are 185 million Facebook users in the US, representing 65% of the population. Facebook users spend an average of 16 minutes a day on the site. 25% of all content shared on The Internet is done through Facebook. Facebook is responsible for 26% of all referral traffic. 4. User age distribution on Facebook in United States 5. Twitter by the Numbers There are 107 million Twitter users in the US, representing 30% of the population, and 50% of all online users. 30% of Twitter users have an income of over $100K. 36% of Twitter users tweet at least once per day, with an average visit time of 11:50 minutes Twitter accounts for 4% of referral traffic. 6. 90% of consumers make purchasing decisions based on peer recommendations. Only 14% trust traditional advertising. 7. Word Cloud Generators http://worditout.com/word-cloud/make-a-new-one http://www.wordle.net/ 8. Social Media Footprint 9. Your Internet Footprint 10. Your Internet Footprint 11. Arts Organizations and Social Media 99% Using Facebook 74% Using Twitter 67% Using YouTube 12. Facebook Branding 13. Facebook Reach 14. Promoted Post 15. Pinned Post 16. Engagement 17. The Magical Amount For every time you sell, market, or otherwise talk about yourself, you need to provide 12 pieces of content that enhance the quality of, or provide value to your community. 18. Target Connections Readers Colleagues Booksellers Connectors/Media 19. Listening Effectively What are the WORDS and WORD COMBINATIONS being used in the MILLIONS of CONVERSATIONS being had EVEY DAY that will tip you off to your TARGET CONNECTIONS? 20. Build Your Listening Post Google Alerts Twitter Search (HootSuite or TweetDeck) Nutshell Mail SocialOomph RSS -> Google Reader Feedly Others 21. Search Results Blogs Traditional Media Status Updates Press Releases Event Announcements Events in REAL TIME 22. Measuring Results # of Connections/Friends # of comments on your blog post # of mentions # of shares # of likes 23. Measuring Results - Facebook 24. Measuring Results Bit.ly 25. Measuring Results Google Analytics 26. The Cost of Social Media The average entrepreneur in the U.S. earns $75/hour. Consultants can charge from $30- $50/hour for execution services, and from $1500 to $25,000/month for strategic support. Tools can cost from $20-$6000/month depending on the scope of your needs. 27. Resources http://thesocialskinny.com/100-more-social-media-statistics-for-2012/ http://thesocialskinny.com/100-social-media-mobile-and-internet- statistics-for-2012/ http://www.businessinsider.com/a-complete-breakdown-of-how- everyone-wasted-time-on-the-internet-in-2011-2012-1#there-are-more- than-800-million-internet-users-on-facebook-200-million-joined-in-2011- 12 http://www.mediabistro.com/alltwitter/twitter-statistics-2012_b18914 http://www.internetworldstats.com/stats2.htm http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping- Internet-Marketing-Statistics-for-2012.aspx www.problogger.com www.socialmediatoday.com www.copyblogger.com www.marketingprofs.com 28. www.donaldlafferty.com Don Lafferty @donlafferty 29. Don Lafferty @donlafferty