Web 2.0 Leadership Hq

Web 2.0 and Recruitment - time to get innovative!

Copyright - LeadershipHQ 2012 1

Who am I…


Passionate about - Leadership, Talent, Organisational Development

Director of LeadershipHQ

Love innovative ideas around TALENT & LEADERSHIP!!

Blogger! Tweeter!

Speaker! Networker!

Linkedin Expert!



Its about…

Social MediaCommunicationRelationshipsTalentStrategy!


Start Connecting…

http://youtu.be/obCHKPYHuhA


What do you want to learn?

Tell me what you what to get out of today!

Who’s using Social Media?


What is Web 2.0! Help me…


It’s a Way to…


What is Web 2.0?

A phrase coined by O’Reilly Media in 2003 and popularised by the first Web 2.0 conference in 2004

Refers to a perceived second generation of web-based communities and hosted services – such as social-networking sites, blogs, wikis etc – which facilitate collaboration and sharing between users


Web 2.0 – Over 2000+ sites

A phrase coined by O’Reilly Media

What is Social Media


Social networking sites are online communities of people who share interests and activities and who are interested in sharing the interests and activities of others.

They typically provide a variety of ways for users to interact through chat, messaging, email, video, file sharing, blogging, discussion groups and images

Why are we using it?


o to attract and retain talent

o create pages, groups, profiles, applications

o connecting alumni

o promoting EVP and Employer of choice

o careers NOT jobs

o publish news, events, photos, podcats

o interactive, fun, exciting, evolving


Internet is key for:

Attracting, Sourcing &

Communicating with candidates

Blog

&

Wiki

Professional & Social Networks

LinkedIn, Jigsaw, Xing, Spoke, Ziggs, Zoominfo, Plaxo, Spock

MySpace, Facebook, StumbleUpon

Internet Crawlers

InfoGIST, SourcePointTalent Hook, Quiet Agent, Broadlook

Google Alerts

Search Engines

GoogleYahooLIVE

Exalead

Job Boards

Corporate Careers SiteIndustry Job SitesSeek, MYC, C1


Using the Web 2.0 for Talent!



Overview of Internet Channels

Search Engines/Databases

Social/Professional Networking Sites

Referral Sites

Blogs

Podcast/Skypecast/YouTube

Forums/Chat

Virtual Reality


Search Engines/Databases

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What are Search Engines?

How Do They Work?

o Collection of indexed Information

o Search Engines index the Web

o Builds database of URL’s & Meta Tags you can search

o Crawlers visit websites frequently and read their pages/information to create Search Engine index

o Less Than 50% of the Internet has been indexed

o Not All Search Engines are created equal

o Use Multiple Search Engines when searchingCopyright - LeadershipHQ 2012

Search Engines

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Copyright - LeadershipHQ 2012

Indexing the Web

Web Sites Web Sites

www.yourcompany.com.au

Google Search EngineIndex

Web Pages

CrawlersGo out to your website and

gather information and bring it back to the search engine

Crawlers

YourCompany

Directories

Google!


A great search engine to find talent!


Google

• Create news alerts• Search for CVs• Google Toolbar• Google Sets• Google Groups


Social/Professional Networking Sites


Social Media Stats – Dec 2011

Facebook – 10,721,020 users – 13 million UAV

YouTube – 11,000,000 UAVsBlogspot – 3,500,000LinkedIn – 2,000,000Twitter – 1,800,000WordPress – 1,600,000Flickr – 1,000,00Tumblr – 1,000,000Google Plus – 570,000MySpace – 560,000


• It’s FREE (also a Paid Account)• Professional Networking Site• Users can find potential service providers, subject

experts, and business partners, who come recommended

• Post and distribute job listings• Find passive candidates • Get introduced to other professionals through the

people you already know -1st, 2nd and 3rd Connections

• Users have the option to select if they are interested in looking at potential job opportunities

150m+ registered professionals


What is LINKEDIN?

o Professional Networking Forumo Contact Management

Toolo Professional Marketing

Toolo Career Transition Toolo Reference Toolo Search Strategy Tool


Why Linkedin?Professional networking tool!• Find and be found by

prospective job seekers and other business contacts

• Grow a referral network• Build influence with clients

or hiring managers• Conduct Competitive

Intelligence research• Stay in touch with people• Heighten your corporate and

personal brand – increase networks in your vertical


Your profileGetting startedSearch for PeopleGroupsJobsFollow companiesOther features


Linkedin - Demonstration



Copyright - LeadershipHQ 2012

Linkedin

o Increase your visibility on Linkedino Improve your Google Pageranko Get advice o Research Target Companies and Clientso Candidates can prep for their interviews by

researching clients on Linkedin!o Increase your credibility by marketing yourself and

having a lot of connections and answer questionso Help others – great way to networko Create a public profile and save it in your

signatureo Forward your profile if you have changes

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Facebook Australian stats (2011):

• 10 million users• 70% have geography as their primary network

• 26% have university/college as their primary network

• 49% 18-24 year olds• 35% 25–34 year olds



Referral Sites


Blogs


Blogs

o write well & ofteno answer questions with blog postso invite guest blog postso highlight your successo encourage commentso submit your postso promote your blogo be a resource



Podcasts/Skypecasts/YouTube


Forums & Chat


Live Chat


Virtual Reality


SecondLife – KPMG


Twitter

Describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question:

What are you doing!


Twitter

Twitter is just communication in a new shape, but it’s also a platform for listening to the communication of others in new ways.

Fastest growing & hottest social property right now!


http://youtu.be/ddO9idmax0o


Twitter for Recruitment

o Post hot jobs – link back to your employment or agency site

o Recruitment news updateso Speaking/networking functionso Links to career content –

videos/articleso Connecting with job seekerso Market intelligence




Hash Jobs!

#job#jobpost#NAJ#HAJ#career#hiring




Video

Target your audienceEngage with the audienceBe honestIntegrate with your recruitment campaignShort! Sharp!Encourage feedbackShare via youtube, social media

http://youtu.be/7Rp-JAFVwNs


ROLLYO! www.rollyo.com


Zappos! Your Culture/EVP!

http://youtu.be/4gHlEBU_NSg



Market Knowledge – keeping up with it all

C:%5C

http://www.recruiterdaily.com.au/

http://click.aberdeenreport.com/?ju=fe5b11717c6d007a7515&ls=fdf915707465027b7d147973&m=fef91275706402&l=fecb1c767464067e&s=fe3015757c64057a751478&jb=ffcf14&t=

What’s changed?


• Proactive sourcing is no longer a nice-to-have

• Ability to communicate with individuals is exploding via an extensive list of internet based media.

• New internet communication channels are emerging every day.

• Technology savvy specialists (“cybersleuths”) are being employed solely to conduct internet based research and optimise online channels

• Multiple channel strategies focused differently for passive and active candidates

Critical Hire Sourcing for Organisations


Sourcing specialists will proactively supplement the broader sourcing activities

X

The Critical Hire sourcing function will use a combination of market based and Web 2.0 to identify potential talent

http://www.facebook.com/r.php

http://www.linkedin.com/home?trk=logo


o Be transparent, honest & openo Refer all links, jobs and content back to websiteo Use multiple web 2.0 siteso Conversation – engage with users - RELATIONSHIPS!o Recruitment blogs – great way to interacto Devote time to maintain your social networkso What are our competitors doing?o Use social networks as a sourcing tool – reach passive talent!

How…


o Be CLEAR on what you are trying to achieve!o Align your Social Media strategy to your business driverso Engage your stakeholderso Understand your audienceo Agree & promote your guidelines, policies, support and rules of engagement!

Have a strategy


Be a Good Netizen

Just like you wouldn't be too thrilled to have strangers barging into your home without prior introduction, many Internet users don't appreciate a brick-through-the-skylight approach in reference to establishing communications.

Netiquette

Identify yourself

Disclose how you got their details

Articulate what you want

Present an opportunity - then ask for helpYou will get a friendly reply!

Netiquette

What did you learn?


Tell me ONE thing you learnt today and ONE thing you will do differently?


Follow me!


Twitter – leadershiphq1Facebook - LeadershipHQBlog – www.leadershiphq/catergory/blogLinkedin - http://www.linkedin.com/in/soniamcdonald

Contact me for cool articles!

http://www.linkedin.com/in/soniamcdonald

http://www.linkedin.com/in/soniamcdonald

Web 2.0 Leadership Hq

Documents

users copyright leadershiphq

started search

multiple search engines

socialnetworking sites

social networking sites

great search engine

professional networking

search engine indexo