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Web 2.0: Helene Blowers [email protected] Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know Image: Ocean Flynn @Flickr
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Web 2.0: Helene Blowers [email protected] Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

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Page 1: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Web 2.0:

Helene [email protected]

Moving Libraries Forward to Web 2.0Infopeople Webcast

May 9, 2007

What Library Managers Need to Know

Image: Ocean Flynn @Flickr

Page 2: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Web 2.0 in Mainstream Media

Page 3: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

The spring of 2006 will go down as a curious moment in (time when) the mainstream-media steamroller caught up with a bona fide cultural phenomenon, then flattened it into a cliché before the average person knew what all the fuss was about. That's ironic, because the fuss was about the average person--that is, his or her participation in what's known as "social media," "social networking," "user-generated content," the "live Web."

The Network Unbound, Fast Company June 2006

Web 2.0 Wake up

Page 4: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

“Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online.” - Wikipedia.com

Shared Pictures =

Shared Knowledge =

Shared Bookmarks =

Shared News =

Shared Videos =

Shared Everything =

Web 2.0 Definition

Page 5: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Web 2.0 Communities

Page 6: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

“The central idea of (Web 2.0 technologies) is harnessing collective intelligence.” - Tim O’Reilly, O’Reilly Media

Web 2.0 Watermill

Page 7: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Web 2.0 Logos

Page 8: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Enlightening Educating Expanding Everyone Empathic

Emerging Elementary Entertaining Enriching Enjoyable

Essential Exciting EmpoweringEmpowering Electronic

Engaging Equality Embedded Embracing Enabling

Energetic Enchanting Encouraging …

Web 2.0

Page 9: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Organizational Effectiveness & Employee Engagement

Marketing & Customer Engagement

Web 2.0 Applications

Web 2.0 is about creating dialogue.

Page 10: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Blog:Blog:

a) Short for “web log”

b) an easy to use publishing tool that lists content in reverse date order

c) a great way to engage staff & library users in conversation

d) all of the above

Page 11: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

http://www.darienlibrary.org/directorsblog/

Blogs: External

Page 12: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

PLCMC internal Circ communication blog

Blogs: Internal

Page 13: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

http://www.blogwithoutalibrary.net/links/

Blogs in Libraries

Page 14: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Wiki:Wiki:

a) a Hawaiian word meaning “quick”

b) a collaborative web space that anyone* can edit

c) a useful tool for sharing library knowledge or engaging users

d) all of the above

Page 15: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

http://www.libraryforlife.org/subjectguides/

Wiki: External

Page 16: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

http://booklovers.pbwiki.com

Wiki: External

Page 17: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Wiki: Internal

Page 18: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

http://www.libsuccess.org

Wikis in Libraries

Page 19: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

RSS:RSS:

a) short for Really Simple Syndication

b) an effective tool in keeping up news & trends

c) a great way to find out what people are saying about your library

d) all of the above

Page 20: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

RSS (XML) if native format – NOT Pretty!

RSS in native format

Page 21: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

My Yahoo portal – RSS Feeds

Yahoo News Aggregator

Page 22: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

http://www.hclib.org/pub/search/RSS.cfm

RSS: External

Page 23: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

http://tinyurl.com/yk8npb

RSS: Internal

Page 24: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Bloglines.com

RSS: Monitoring your library

Page 25: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Podcast:Podcast:

a) 2005 word of the year

b) an audio file that is available through RSS

c) an effective way to engage youth and market library services

d) all of the above

Page 26: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

http://www.homerlibrary.org/audioreviews.asp

Podcast: External

Page 27: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

http://www.fairfaxcounty.gov/library/bookcast/

Podcast: External

Page 28: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

http://learningatlcpl.blogspot.com

Podcast: Internal

Page 29: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Podcasting Libraries

http://www.libsuccess.org/index.php?title=Podcasting

Page 30: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

MySpaceMySpace (Social Networking):

a) The most popular web site for the under 20 crowd.

b) The 2nd most popular visited site on the WWW

c) A great way to connect with teens

d) all of the above

Page 31: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

www.myspace.com/libraryloft

Social Network: External

Page 32: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

www.myspace.com/libraryloft

Social Network: External

Page 33: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

www.myspace.com/libraryloft

Social Network: External

Page 34: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Social Network: Internal ?

http://library20.ning.com

Page 35: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.
Page 36: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

What can Libraries do to

continually keep up with changes ?

Page 37: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Player [pley-er] noun

1. a person or thing that plays.

2. one actively involved especially in a competitive

field or process.  

Page 38: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Become a “Knowledge Player”: 15 minutes a day

Page 39: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Become a “Knowledge Player”: 15 minutes a day Subscribe to a

few blogs

Page 40: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Become a “Knowledge Player”: 15 minutes a day Subscribe to just

5 blogs Tag “play items”

in Del.icio.us

Photo by Uma B. - Flickr

Page 41: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Become a “Knowledge Player”:

15 minutes a day Subscribe to just

5 blogs Tag “play items”

in Del.icio.us Create a learning

blog

Photo by Lemonade Dusk- Flickr

Page 42: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Become a “Knowledge Player”:

15 minutes a day Subscribe to just

5 blogs Tag “play items”

in Del.icio.us Create a learning

blog

PLAY!!!!!PLAY!!!!!

Photo by Bukutgirl - Flickr

Page 43: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

http://our23things.infopeople.org

Page 44: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Web 2.0 Tips for Managers:

- Support staff learning for all members of staff (especially mgmt & support) to participate. - Build the program for late-bloomers- Allow participants to blog anonymously- Communicate weekly using 1.0 methods- Focus on discovery & encourage challenges- Encourage staff to use each other & work together.- Find funding for incentives – Huge ROI- Remember that it’s not about acceptance or doing it right. It’s about exposure.

- & continually encourage staff to play!!!!!

Page 45: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.
Page 46: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Where do I find links to all of today’s stuff?

Page 47: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

http://del.icio.us/Web4Managers

Page 48: Web 2.0: Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007 What Library Managers Need to Know.

Helene Blowerswww.LibraryBytes.com

[email protected]