Web 2.0 and Marketing Pennsylvania Arts Presenters June 1, 2007 WESTAF Matthew Saunders [email protected] [email protected] Pennsylvania Arts.

Web 2.0 and MarketingWeb 2.0 and Marketing

Pennsylvania Arts PresentersJune 1, 2007

WESTAFMatthew Saunders

[email protected]@dogstar.org

Pennsylvania Arts PresentersJune 1, 2007

WESTAFMatthew Saunders

[email protected]@dogstar.org

These SlidesThese Slides

http://www.dogstar.org/PAP/ http://www.dogstar.org/PAP/

Web 1.0Web 1.0

Web 1.0 refers to the original iteration of Web sites.

Generally static brochure style sites

There was some movement with forums and listservs towards more interactivity

Web 1.0 refers to the original iteration of Web sites.

Generally static brochure style sites

There was some movement with forums and listservs towards more interactivity

What Web 2.0 Isn’tWhat Web 2.0 Isn’t

Web 2.0 is not an upgrade to the Web

Web 2.0 is not a specific Web Site or Web Sites

Web 2.0 is not isolated Web 2.0 is not static Web 2.0 is not a tangible product

Web 2.0 is not an upgrade to the Web

Web 2.0 is not a specific Web Site or Web Sites

Web 2.0 is not isolated Web 2.0 is not static Web 2.0 is not a tangible product

So What is Web 2.0?So What is Web 2.0?

Web 2.0 is an idea, a philosophy Ingrained in the Web 2.0 mindset

is the “Social Network” Collaboration Interactivity You don’t NEED to own the content

in your site It allows “EverythingCasting”

Web 2.0 is an idea, a philosophy Ingrained in the Web 2.0 mindset

is the “Social Network” Collaboration Interactivity You don’t NEED to own the content

in your site It allows “EverythingCasting”

Social NetworksSocial Networks

Social Networks have existed since the beginning of mankind

We all have social networks People at work Your friends Your family Your clients Your vendors

Social Networks have existed since the beginning of mankind

We all have social networks People at work Your friends Your family Your clients Your vendors

What Has the Internet Done?

What Has the Internet Done?

The emergence of Web 2.0 has… Extended our social networks beyond

our close knit groupings Made potential our social networks

world-wide Given us the opportunity to network

with people we never could have before

The emergence of Web 2.0 has… Extended our social networks beyond

our close knit groupings Made potential our social networks

world-wide Given us the opportunity to network

with people we never could have before

EverythingCastingEverythingCasting

The idea is that you can promote yourself, your brand, your company, and what you care about using online social networks.

The idea is that you can promote yourself, your brand, your company, and what you care about using online social networks.

What Tools Are There?What Tools Are There?

Photosharing flickr.com Blogging blogger.com, wordpress.com,

typepad.com Videoblogging/Sharing YouTube, Blip.tv,

REVVER TWITTER Facebook MySpace And you can combine them all using RSS feeds

Photosharing flickr.com Blogging blogger.com, wordpress.com,

typepad.com Videoblogging/Sharing YouTube, Blip.tv,

REVVER TWITTER Facebook MySpace And you can combine them all using RSS feeds

So, What CAN I Do With Flickr

So, What CAN I Do With Flickr

Instant Gratification with Cell Phones

Sets Groups Clusters RSS feeds

Community Collaboration

Instant Gratification with Cell Phones

Sets Groups Clusters RSS feeds

Community Collaboration

How About REVVER?How About REVVER?

Video Casting Video Blogging Video Sharing Video Syndication Revenue Sharing

They do ALL the heavy lifting for you

Video Casting Video Blogging Video Sharing Video Syndication Revenue Sharing

They do ALL the heavy lifting for you

Why YouTube Over REVVER

Why YouTube Over REVVER

Huge audience Well known name Ease of RSS feeds The muscle of GOOGLE behind it

Huge audience Well known name Ease of RSS feeds The muscle of GOOGLE behind it

Well…where do I startWell…where do I start

You need to: Watch Listen Read

You need to: Watch Listen Read

Then…Then…

Create Link

Create Link

REPEAT! REPEAT!

Who is online?Who is online?

16-35 on sites like YouTube +50’s are becoming increasingly

prevalent Mobile phones are becoming online

access tools Treo Sidekick iPhone

16-35 on sites like YouTube +50’s are becoming increasingly

prevalent Mobile phones are becoming online

access tools Treo Sidekick iPhone

Content and Community Management Tools

Content and Community Management Tools

So What if I Want MORE than a Hosted Blog? Drupal www.drupal.org Joomla www.jooml.org

So What if I Want MORE than a Hosted Blog? Drupal www.drupal.org Joomla www.jooml.org

What is Drupal?What is Drupal?

It is a free blog, forum, Website development platform, poll, newsfeed aggregator.

Drupal can be almost anything you want it to be.

Drupal can be used to create simple sites or complex sites.

It is a free blog, forum, Website development platform, poll, newsfeed aggregator.

Drupal can be almost anything you want it to be.

Drupal can be used to create simple sites or complex sites.

If it is so good, why doesn’t everybody use it?

If it is so good, why doesn’t everybody use it?

You need the following: A server capable of handling MySQL

databases Some expertise configuring Drupal Some expertise using tools like FTP (file

transfer protocol)

Depending on how customized you want it Designing for the Web at some level

You need the following: A server capable of handling MySQL

databases Some expertise configuring Drupal Some expertise using tools like FTP (file

transfer protocol)

Depending on how customized you want it Designing for the Web at some level

Web 2.0 PromotionWeb 2.0 Promotion

DIGG (www.digg.com) Technorati (www.technorati.com) De.licio.us Eventful.com

They all use Real Simple Syndication (RSS)

DIGG (www.digg.com) Technorati (www.technorati.com) De.licio.us Eventful.com

They all use Real Simple Syndication (RSS)

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.

Read Other’s ContentRead Other’s Content

And Comment Comment Comment

And Comment Comment Comment

QUESTIONS?QUESTIONS?

Many thanks to Roland Tanglao of Bryght for his input on “Everythingcasting”