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Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Jul 14, 2020

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Page 1: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Welcome

Weathering the Storm:

Critical Legal & Operational Issues Shaping Healthcare in 2010

Page 2: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical
Page 3: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Strategies for Successful Hospital/Physician

Integration

By

Curt J. Chase

John E. Powers, II

Page 4: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Agenda

Drivers of Integration

Qualities of Successful Integration

New Trends in Integration – Various Structures

1

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2

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3

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Page 5: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Key Drivers of Integration / Consolidation

• Economics and Health Policy

• Demographics

• Competition and Strategy

Page 6: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Economics and Health Policy

• The Myth of Healthcare as “recession-proof”

– In-patient admissions and surgeries; outpatient surgeries

– Decreasing revenues/layoffs

Page 7: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Economics and Health Policy

Health Care Advisory Board 2009-2010 National Meeting for Member Executives: “ Promise or Peril?”

Page 8: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Economics and Health Policy

Health Care Advisory Board 2009-2010 National Meeting for Member Executives: “Promise or Peril?”

Page 9: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Fee For Service

The Far Side® and the Larson® signature are registered trademarks of FarWorks, Inc.Copyright © 2000, 2007 FarWorks, Inc. All Rights Reserved.

Page 10: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

From the LeftFrom the LeftFrom the LeftFrom the Left

• “[The current system] pushes you, the doctor, to see more and more patients, even if you can’t spend much time with each, and gives you every incentive to order that extra MRI or EKG, even if it’s not truly necessary, …[Fee-for-services has] taken the pursuit of medicine from a profession – a calling – to a business.”

- President Obama

• “Today’s payment systems reward providers for delivering more care rather than better care. A redefined health system would realign payment incentives toward improving the quality of care delivered to patients.”

- Sen. Max Baucus

From the RightFrom the RightFrom the RightFrom the Right

• We should pay a single bill for high-quality health care, not an endless series of bills for pre-surgical tests and visits, hospitalization and surgery, and follow-up tests, drugs and office visits.”

---- Sen. John McCain

• The fact is, right now, we encourage volume over value … We’ve got to really analyze what is the net outcome.”

---- Sen. Olympia Snowe

• “Our current fee-for-service system creates the absolute wrong incentives for both parties and doctors and is what’s driving the health care cost in this country higher and higher.”

---- Fmr. Gov. Mitt Romney

Economics and Health Policy

Health Care Advisory Board 2009-2010 National Meeting for Member Executives: “Promise or Peril?”

Page 11: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Demographics

Different Kind of PhysicianDifferent Kind of PhysicianDifferent Kind of PhysicianDifferent Kind of Physician

• Introducing the “Millennials”

– Born between 1979 and 1988

– Grewup in child-centric households

– Born into world of gadgets

– High self-esteem; challenge authority

– Value freedom and flexibility

– Sense of entitlement

Page 12: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Competition and Strategy

• Hospitals are employing an increasing number of physicians

– Community hospitals across America increased the number of physicians they employ by 11%

– Illinois hospitals employ over 10% of the practicing physicians in the state – an increase of 150% over the last 20 years

“Hospitals Employing Growing Portion of Physician Workforce in U.S. and IL,” released on July 31, 2008 by Phoenix Services

A recent survey conducted by the Health Management Academy of 46hospital systems reported that 88% of the responding CEOs and CMOspredicted that physician employment will be the “new dominant standard” for medical staff relationships, representing a “permanent shift” in the healthcare landscape

Page 13: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Qualities of Successful Integration

• Physician LeadershipPhysician LeadershipPhysician LeadershipPhysician Leadership

– Governance, management and clinical

– Shared responsibility

• Clear Goals and StrategiesClear Goals and StrategiesClear Goals and StrategiesClear Goals and Strategies

– Well-defined objectives

• Shared CultureShared CultureShared CultureShared Culture

– Agreed-upon responsibilities and behaviors

Breakthroughs: Aligning Hospitals and Physicians Toward Value. HealthLeaders Media, December 2009.

Page 14: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Qualities of Successful Integration

• Common LanguageCommon LanguageCommon LanguageCommon Language

– Physicians and administrators use same managerial lexicon

• Useable DataUseable DataUseable DataUseable Data

– Reliable data on which to create efficiencies and improve outcomes

• Shared RiskShared RiskShared RiskShared Risk

– Incentives for quality and outcomes

– Engage in risk-based reimbursement

Breakthroughs: Aligning Hospitals and Physicians Toward Value. HealthLeaders Media, December 2009.

Page 15: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Integration … more considerations

• Don’t Commit the Sins of the Past

– Overpay physicians

– Ineffective compensation programs

– Unrealistic (and unmonitored) performance expectations

– Passive practice management

– Poor health plan contracting

– Exclude physicians from leadership

– Select the wrong physicians as partners / employees

Page 16: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Integration … more considerations

• Do Create the Environment for Success

– Establish the organization and expectations before taking on physician employment

– Be selective / set priorities

– Construct compensation programs that promote specific objectives

• Be candid about physician retirement strategies

– Share control and accountability with physicians

• Engage physicians in devising your integration strategy

Page 17: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Physician-Hospital Integration Continuum

COMPLEXITYCOMPLEXITYCOMPLEXITYCOMPLEXITYCOMPLEXITYCOMPLEXITYCOMPLEXITYCOMPLEXITY

INTEGRATI O

N

INTEGRATI O

N

INTEGRATI O

N

INTEGRATI O

N

ModerateModerateModerateModerate

MajorMajorMajorMajor

Model 1Model 1Model 1Model 1

General General General General Medical Medical Medical Medical Staff Staff Staff Staff

RelationshipRelationshipRelationshipRelationship

Model 1Model 1Model 1Model 1

General General General General Medical Medical Medical Medical Staff Staff Staff Staff

RelationshipRelationshipRelationshipRelationship

MinimalMinimalMinimalMinimal ModerateModerateModerateModerate SignificantSignificantSignificantSignificant MajorMajorMajorMajor

Model 3Model 3Model 3Model 3

Medical Medical Medical Medical Director Director Director Director ProgramProgramProgramProgram

Model 3Model 3Model 3Model 3

Medical Medical Medical Medical Director Director Director Director ProgramProgramProgramProgram

Model 4Model 4Model 4Model 4

Program / Program / Program / Program / Service Line Service Line Service Line Service Line

Prioritization / Prioritization / Prioritization / Prioritization / Center of Center of Center of Center of ExcellenceExcellenceExcellenceExcellence

Model 4Model 4Model 4Model 4

Program / Program / Program / Program / Service Line Service Line Service Line Service Line

Prioritization / Prioritization / Prioritization / Prioritization / Center of Center of Center of Center of ExcellenceExcellenceExcellenceExcellence

Model 5Model 5Model 5Model 5

HospitalHospitalHospitalHospital----SponsoredSponsoredSponsoredSponsored

MSOMSOMSOMSO

Model 5Model 5Model 5Model 5

HospitalHospitalHospitalHospital----SponsoredSponsoredSponsoredSponsored

MSOMSOMSOMSO

Model 6Model 6Model 6Model 6

Joint Joint Joint Joint PayerPayerPayerPayer

ContractingContractingContractingContractingRelationshipRelationshipRelationshipRelationship

Model 6Model 6Model 6Model 6

Joint Joint Joint Joint PayerPayerPayerPayer

ContractingContractingContractingContractingRelationshipRelationshipRelationshipRelationship

Model 7Model 7Model 7Model 7

FoundationFoundationFoundationFoundationModel &Model &Model &Model &

ProfessionalProfessionalProfessionalProfessionalServicesServicesServicesServices

AgreementAgreementAgreementAgreementRelationshipRelationshipRelationshipRelationship

Model 7Model 7Model 7Model 7

FoundationFoundationFoundationFoundationModel &Model &Model &Model &

ProfessionalProfessionalProfessionalProfessionalServicesServicesServicesServices

AgreementAgreementAgreementAgreementRelationshipRelationshipRelationshipRelationship

Model 8Model 8Model 8Model 8

New New New New PracticePracticePracticePractice

Develop. & Develop. & Develop. & Develop. & PhysicianPhysicianPhysicianPhysician

EmploymentEmploymentEmploymentEmploymentRelationshipRelationshipRelationshipRelationship

Model 8Model 8Model 8Model 8

New New New New PracticePracticePracticePractice

Develop. & Develop. & Develop. & Develop. & PhysicianPhysicianPhysicianPhysician

EmploymentEmploymentEmploymentEmploymentRelationshipRelationshipRelationshipRelationship

Model 9Model 9Model 9Model 9

Joint Joint Joint Joint Venture, Venture, Venture, Venture, and/orand/orand/orand/orService Service Service Service

Oversight Oversight Oversight Oversight (Mgmt. Co.)(Mgmt. Co.)(Mgmt. Co.)(Mgmt. Co.)

Model 9Model 9Model 9Model 9

Joint Joint Joint Joint Venture, Venture, Venture, Venture, and/orand/orand/orand/orService Service Service Service

Oversight Oversight Oversight Oversight (Mgmt. Co.)(Mgmt. Co.)(Mgmt. Co.)(Mgmt. Co.)

Model 2Model 2Model 2Model 2

Physician Physician Physician Physician RecruitmentRecruitmentRecruitmentRecruitment

SupportSupportSupportSupport

Model 2Model 2Model 2Model 2

Physician Physician Physician Physician RecruitmentRecruitmentRecruitmentRecruitment

SupportSupportSupportSupport ItItItItItItItIt’’’’’’’’s not about the model s not about the model s not about the model s not about the model s not about the model s not about the model s not about the model s not about the model ……………………ItItItItItItItIt’’’’’’’’s about the objectives.s about the objectives.s about the objectives.s about the objectives.s about the objectives.s about the objectives.s about the objectives.s about the objectives.

MinimalMinimalMinimalMinimal

SignificantSignificantSignificantSignificant

Hospital Systems Continue to ReHospital Systems Continue to ReHospital Systems Continue to ReHospital Systems Continue to Re----Assess the Necessity of Utilizing a Broad Range Assess the Necessity of Utilizing a Broad Range Assess the Necessity of Utilizing a Broad Range Assess the Necessity of Utilizing a Broad Range

of Affiliation Options with Physicians to Advance Their Shared Mof Affiliation Options with Physicians to Advance Their Shared Mof Affiliation Options with Physicians to Advance Their Shared Mof Affiliation Options with Physicians to Advance Their Shared Missions / Visionsissions / Visionsissions / Visionsissions / Visions

Page 18: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

New Trends in Integration- Various Structures -

• Employment

– Traditional

– Group Practice Subsidiary

– Physician Integration Model

• Clinical Co-Management

• Recruitment / Seating Arrangements

• Management Services Arrangements

• PSA Models

Page 19: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

“Employment” Options

• Traditional Employment Model: Purchase practice and directly employ physicians by hospital (ancillary services billed by hospital, possibly as provider based). Cannot give physicians credit for ancillaries

• Group Practice Subsidiary Employment Model: Purchase practice and employ physicians through a subsidiary of hospital (ancillaries billed by hospital or by subsidiary that qualifies as a “group practice” in order to share ancillaries with physicians)

• Physician Integration Model: Employment of physicians through a group practice subsidiary, but instead of purchasing the practice, lease services (space, equipment, staff, etc.) from existing practice

• Compensation Options: Prefer a physician compensation model that includes a productivity component (collections, RVUs) based on personally performed services

Page 20: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Traditional Practice Acquisitionand Employment Model

Physicians become Physicians become Physicians become Physicians become employees of Hospitalemployees of Hospitalemployees of Hospitalemployees of Hospital

Assets/StaffAssets/StaffAssets/StaffAssets/Staff

HospitalHospitalHospitalHospital

GroupGroupGroupGroup

MD MD MD

MD MD MD

Page 21: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Traditional Practice Acquisitionand Employment Model

• Structure

– Group sells hard assets to hospital at FMV

– Physicians become employees of hospital

– Staff become employees of hospital

• Agreements

– Asset purchase agreement

– Physician employment agreements

– Lease / sublease for space

– Lease / sublease of equipment

Page 22: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Traditional Practice Acquisitionand Employment Model

• Advantages

– Highest level of integration with physicians

• Disadvantages

– Hospital has to come up with capital to buy practice

– MDs nervous about selling & losing “control”

– No physician sharing of ancillary revenues

– Difficult to “unwind” if unhappy later

– Hospitals have traditionally lost money on employed physicians

Page 23: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Group Practice Subsidiary Model

Physicians become employees Physicians become employees Physicians become employees Physicians become employees of Hospital subsidiaryof Hospital subsidiaryof Hospital subsidiaryof Hospital subsidiary

Assets/StaffAssets/StaffAssets/StaffAssets/Staff

HospitalHospitalHospitalHospital

GroupGroupGroupGroup

MD MD MD

MD MD MD

Group PracticeSubsidiary

Payors$$$$

Page 24: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Group Practice Subsidiary Model

• Structure

– New entity that is a subsidiary of Hospital

– Physicians become employed by new entity

– Operations board is controlled by MDs

• Agreements

– Employment agreements between Hospital subsidiary and physicians

– Asset purchase agreement

– Organizational / governance documents for new entity including operational and governance policies

Page 25: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Group Practice Subsidiary Model

• Advantages

– Gives physicians ability to manage the Group Practice Subsidiary like their own private practice

– Allows physicians to share in ancillary revenue

• Disadvantages

– Must meet “group practice” requirements under Stark which has many requirements

– Hospital cannot subsidize subsidiary / physicians

Page 26: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Tailored Leasing andMSA Arrangements

Physician Integration ModelEmployment E

mployment

MD MD MD

HospitalHospitalHospitalHospital

IntegratedGroup PracticeSubsidiary

Physician Operating BoardPhysician Operating BoardPhysician Operating BoardPhysician Operating Board

MD

Division #1Division #1Division #1Division #1 Division #2Division #2Division #2Division #2

Group #2Group #2Group #2Group #2Group #1Group #1Group #1Group #1

Page 27: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Physician Integration Model

• Structure

– New entity (subsidiary of hospital?)

– Physicians become employed by new entity

– An operational board is set up

– Divisions are established for various groups / specialties

• Agreements

– Employment agreements with MDs

– MSA with practice

– Leases with practice

– Organizational / governance documents for new entity including operational and governance policies

Page 28: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Physician Integration Model

• Advantages

– Minimum capital outlay by hospital

– Physicians have escape valve

– Easier to implement than practice acquisition

• Disadvantages

– Complex structure to implement

– Group / MDs lose payor contracts

– Group has no A/R if physicians go back to private practice

Page 29: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Clinical Co-Management Model

HospitalHospitalHospitalHospital GroupGroupGroupGroup

MD MD MD

Service Line ManagementService Line ManagementService Line ManagementService Line Management

$

Page 30: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Clinical Co-Management Model

• Structure

– No new structure

– Group provides comprehensive management services to Hospital for service line

• Agreements

– Management services agreement

• Advantages

– Simple way to integrate with Group and work toward common goals for service line

• Disadvantages

– Does not give entrepreneurial group the ability to share in the revenue stream of the technical services

Page 31: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Recruitment (“Seating”) Model -Alternative to Traditional Recruitment

HospitalHospitalHospitalHospital GroupGroupGroupGroup

MD MD MD

Management ServicesManagement ServicesManagement ServicesManagement Servicesincluding space, staff, etc.including space, staff, etc.including space, staff, etc.including space, staff, etc.

$

MDE’ee

EmploymentEmploymentEmploymentEmployment

Physician physically occupies space Physician physically occupies space Physician physically occupies space Physician physically occupies space in Groupin Groupin Groupin Group’’’’s offices offices offices office

Page 32: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Recruitment (“Seating”) Model –Alternative to Traditional Recruitment

• Structure

– Hospital employs new recruit and collects for all professional services provided by recruited physician

– Group provides management services, space, staff, etc. to Hospital for recruit in exchange for FMV compensation

• Agreements

– Employment Agreement between Hospital and recruited physician

– Management Services Agreement between Hospital and Group

• Advantages

– Avoids cumbersome and restrictive recruitment rules (income guarantee/incremental expense allocation provisions of recruitment exception are not applicable)

• Disadvantages

– Recent changes to the Stark laws have made equipment and space leases in an office-sharing arrangement more difficult

Page 33: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Management Services Agreements –The “New” Under Arrangements

Hospital Group

MD MD MDPayors

$ for TC$ for TC$ for TC$ for TC1111

OwnershipOwnershipOwnershipOwnership

ServicesServicesServicesServices3333

$4

1.Hospital bills for the non-professional services (facility or technical charge) at hospital rates

2. Physician Group bills for the professional services

3.Group provides a variety of services (i.e., equipment or staff; supplies; management services)

4.Hospital pays Group a FMV rate for each service

$ for PC$ for PC$ for PC$ for PC2222

Provider-Based

Department

Page 34: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Management ServicesArrangement Model

• Structure

– Very similar to a more traditional under arrangements model except that Group cannot perform the complete service (i.e., cannot provide turn-key cath lab services and sell to Hospital)

– Group may provide management services, space, supplies, and either the equipment OR the technical staff (but not both)

• Agreements

– Various leases (space, equipment, staff)

– Management service agreement

Page 35: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Management ServicesArrangement Model

• Advantages

– Option available for restructuring existing under arrangements deals without completely unwinding them

– Continues to allow for integration with physicians

• Disadvantages

– Level of payments to Group through leases and management agreement is not likely going to be at the same level as what was paid for the entire service in a traditional under arrangements deal

– Complex structure to implement and manage

Page 36: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

PSA Model

HospitalHospitalHospitalHospital GroupGroupGroupGroup

MD MD MD

Professional ServicesProfessional ServicesProfessional ServicesProfessional Services3

$4

Payors

$ for TC$ for TC$ for TC$ for TC1111

and PCand PCand PCand PC2222

1.Hospital bills for the non-professional services (facility or technical charge)

2.Group/MDs reassign right to bill for the professional services to Hospital

3.Group provides professional services to Hospital

4.Hospital pays Group an FMV fee for professional services

Page 37: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

PSA Model

• Structure

– No new structure required

– Group / MDs reassign PC to Hospital

• Agreements

– PSA for services (comp must be structured to meet exceptions/safe harbors & be FMV)

• Advantages

– Simple to implement because no new legal structure

• Disadvantages

– Does not necessarily provide level of integration opportunities hospital or physicians desire

– Usually fairly short duration before needing to renegotiate

Page 38: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Healthcare Quality Initiatives:The Next Big Thing

By

Peter J. Enko

Barbara L. Miltenberger

Page 39: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Today’s Goals

Provide an overview of regulatory and enforcement efforts impacting acute and post-acute care

Analyze impact of these efforts on certification, reimbursement and governance

Discuss payment initiatives based on quality

Offer strategies for compliance and achieving good survey outcomes

1

.

2

.

3

.

4

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Page 40: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Today’s Presentation

• Review recent history of quality initiatives

• Discuss quality as a condition for participation

• Analyze quality as a condition for payment

• Provide overview of government enforcement relating to quality issues

• Highlight governing body responsibilities related to quality assurance

Page 41: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Past as Prologue

• From “first do no harm” to “pay for performance,”quality concerns have always been present

• Initial (and quite possibly the most effective) quality control mechanisms included peer review and credentialing

• Threat of malpractice suits ostensibly has driven and still drives performance, but not necessarily quality

• With the advent of government payor systems came administrative standards for operations and, more recently, quality-based payment structures

Page 42: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

To Err is Human

• IOM issues report in 1999

• Brings quality crisis to the fore

• Posits 44,000 to 98,000 deaths each year due to medication errors, inappropriate treatment, under treatment

Page 43: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Never Events

• NQF develops initial list in 2002 and updates in 2006

• Focuses on wrong limb, wrong medication, wrong patient

• CMS ceases payment for never events in 2008

• Commercial payors follow suit

Page 44: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

The Quality Acronym Crescendo

• CMS Demonstration Projects and Regulations

– 2003 MMA: Payment for reporting quality data

– 2005 DRA: Reduced payment for hospital-acquired conditions

– 2007 PSQIA: Establishes patient safety organizations

– 2008 MIPPA: Value-based payment

– 2009 ARRA: Funding for EHR adoption

– 2010 OPPS: New supervision standards

Page 45: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

New Payment InitiativesBased on Quality

• Senator Baucus’ White Paper: Call to Action & Health Reform 2009

• Bundling programs under health reform legislation

• Accountable Care Organizations (ACOs)

• Medical Homes – a patient-centered primary care focused delivery model

• Shared savings model

Page 46: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

New Payment InitiativesBased on Quality

• Bundling programs under health reform legislation

– Moving from volume to value

– Bundling payments for acute care and post-acute care provider services

– Bundling for acute care and physicians’services

– Bundling under health reform legislation

Page 47: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

New Payment Initiatives Based on Quality

• Accountable Care Organizations (ACOs)

– Can be an integrated delivery system

– Physician-hospital organization (PHO)

– Academic medical center

– Hospital and multi-specialty groups

– Hospital team with independent physician practice

• Uses incentives to providers to produce high quality care while containing growth in costs

Page 48: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

New Payment Initiatives Based on Quality

• Medical Homes Model

– Patient-centered primary care focused delivery model

– Goal is to keep patients with chronic illnesses healthy enough to avoid hospital stays and preventable readmissions

– Aims to reduce barriers and facilitate right care at right time

– Uses nurses and physician-extenders for follow-up care

– None of medical home services currently reimbursed by Medicare

– Would require reform of physician payment systems to adequately compensate physicians for patient-centered services

Page 49: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Legal Barriers to Quality-BasedPayment Reforms

• CMP law

• Anti-kickback laws

• Stark laws

• Lack of guidance by CMS and OIG

Page 50: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Steps to Take Now to Prepare for Quality-Based Payment Reforms

• Assess current operations and identify areas for improvement

• Develop programs or enhance existing programs to make targeted efforts to improve quality

• Analyze physician behaviors that result in quality improvement

• Facilitate conversations on quality

• Consider current technological capabilities

Page 51: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Quality Surveys

• New emphasis on survey compliance by CMS and Joint Commission

• Adverse survey actions

• Immediate jeopardy findings and “fast-track”decertification

• Collateral damage from adverse surveys

Page 52: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

AHRQ National Healthcare Quality Report April 16, 2010

• AHRQ NHQR on 2009 data reveals:

– Of 33 hospital measurements relating to safety, 12 (36%) improved at a rate > 5%

– Of the 19 hospital measures not related to safety, 16 (84%) improved at a rate > 5%

– Rate of hospital-acquired infections not declining

• Of all measures in the NHQR data, the one worsening at the fastest rate is post-operative sepsis

Page 53: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

AHRQ National Healthcare Quality Report April 16, 2010

• Hospital-Acquired Infection data:

– Adult surgery patients with post-operative pneumonia – improved 11.6%

– Blood stream infections with central venous catheter placement – no change

– Selected infections due to medical care – (1.6%)

– Adult surgery patients with post-operative catheter associated UTIs – (3.6%)

– Post-operative sepsis – (8.0%)

Page 54: Weathering the Storm Healthcare PPT...New Trends in Integration-Various Structures - •Employment –Traditional –Group Practice Subsidiary –Physician Integration Model •Clinical

Quality Measures for Cost Savings and Exceptional Surveys

• Reduce infections

– Central lines cite one of the most common infection cites

– Use of established protocol can eliminate central line infections

– Must have cooperation of medical staff

– Immediate jeopardy findings and “fast-track”decertification

• Appropriate choice of wound dressing

– Reduces cost in nurse labor hours

– Reduces costs by quicker healing and better outcomes

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Achieving Good Survey Outcomes

• Managers/Supervisors on floor

• Implement audit procedures

– Have nurses/physicians audit other nurses’/physicians’documentation

– Use as learning tool

• Review physician and nursing documentation

– To support services provided and billed

– Services where necessary

• Train nurses on assessment skills

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Achieving Good Survey Outcomes

• When error occurs, perform root cause analysis and document process

• Conduct satisfaction surveys

• Obtain input from direct care staff

• Reward quality care

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Governing Body Challenges

• Fiduciary duty to institution

• Fiduciary duty for directors of non-profit organization

• Quality as a core fiduciary responsibility

• Ultimate responsibility for credentialing staff

• Accountable for poor quality outcomes resulting from willful failure to act or willful inattention

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Governing Body Challenges

• IOM’s Definition of Quality

– Safe

– Effective

– Patient-centered

– Timely

– Efficient

– Equitable

• Director’s obligation to quality of care

– Decision-making function

– Oversight function

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Liability for Poor Quality

• Medically Unnecessary

– When medically unnecessary services provided, patient is exposed to unnecessary risks to health

– Government pays needless costs

• Failure of Care

– Care is so deficient that it amounts to no care at all

• Can subject provider to exclusion or Corporate Integrity Agreement (CIA)

– CIA may include specific responsibilities for the Board

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Corporate Responsibility for Quality

• Legal compliance issues likely to arise in connection with efforts to implement change associated with quality of care and cost containment programs

• OIG provides guideposts for compliance measures

• Develop dashboards for compliance issues

• Move quality from bottom of agenda to top

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Governing Body Opportunities

• Specter of liability offers tool to implement and enforce quality measures within facility

• Statistics show that facilities with governing bodies actively involved in quality measures deliver better outcomes

• Better outcomes reap reputational and financial rewards

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A Former Federal Prosecutor’sViews On Healthcare

Enforcement Trends For 2010

By

Stephen L. Hill, Jr.

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The Take-Aways For Today

The federal law enforcement community is still very committed to health care as a top priority

– We’ll talk about how we know this and what it means

The District of Kansas has added a significant resource (OIG Counsel Brian Bewley) and the Western District of Missouri has AUSA Cindi Woolery, a full-time AUSA on the issue

– We’ll talk about what this means for you

There are a lot of things on your plate and we’ll talk about one prioritization approach for you to consider

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How does the federal government signal it is still committed to

health care enforcement activity

The federal government is very clear about the signals that it sends:

• Prosecutions

• Investigations

• Civil settlements

• The resources that it requests and receives from Congress/the presentations that its representatives make

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Prosecutions (go with what you are good at doing)

• Failure to provide service

• Failure to provide equipment

• Kickbacks

• Medically unnecessary

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Investigations

• National and local: the technology-driven approach by the federal government will completely change how they investigate you and when you will first know that they are doing so

• Local Investigation: The Air Evac Investigation

– False claims (medical necessity, medical supplies never bought)

– Kickbacks, including recruiting schemes

– Qui Tam Driven

• What is your best option for self-disclosure now and six months from now (and how will it play with the U.S. Attorney’s Office)

– The informal approach is current

– National approach will be different in six months

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Civil Settlements (the one promoted by DOJ)

• United States v. Mercy Medical Center - $2.79M for failure to provide, or failing to demonstrate if provided minimum number of hours of rehab therapy required under Medicare guidelines/self-disclosure/DOJ Civil Division/OIG

• United States ex rel. Steve Radojenovich v. Wheaton Community Hospital - $846,461 to settle allegations that hospital admission practices violated FCA because the hospital knowingly made claims for unreasonable and unnecessary admissions/Qui Tam by physician/DOJ Civil Division/USAO Minnesota/OIG

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Settlements

• United States ex rel. Wendy Buterako v. Genesys Health System - $664,413 to settle a lawsuit that alleged that Genesys overbilled for evaluation and management services provided to cardiology patients/Qui Tam/DOJ Civil Division/USAO E.D. MI/OIG

• United States ex rel. v. Visiting Physicians Association -$9.5M to settle lawsuit where United States alleged that association violated FCA by submitting claims for unnecessary home visits and care plan oversight services, for unnecessary tests and procedures, and for more complex evaluation and management services than were actually provided/Qui Tam/DOJ Civil Division USAO for S.D. OH and E.D. MI

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Settlements

• United States v. St. John Health System

• United States ex rel. Keshner v. Nursing Personnel Home Care, et al., $9.7M settlement of lawsuits alleging phony training certificates of home health aides and related billing for the aides’ services/Qui Tam/Commercial Litigation Branch/USAO E.D.N.Y./OIG/State of New York

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Settlements

• United States ex rel. Tony Kite v. Our Lady of Lourdes Health Care Services, Inc. - $7.95M settlement of 2005 lawsuit alleging hospital fraudulently inflated its charges to obtain enhanced reimbursement for outlier payments when the cases were not extraordinarily costly or outlier payment should not have been made/Qui Tam/DOJ Civil Division/USAO D.N.J./OIG and FBI

• United States v. Kerlan Jobe Orthopaedic Clinic - $3M settlement for allegations of kickback, including disproportionate high ownership interest in HealthSouth jointly owned ambulatory center. Follow-on to 2007 HealthSouth settlement.

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Settlements

Others

• United States ex rel. Fry v. Health Alliance of Greater Cincinnati (The Christ Hospital of Cincinnati)

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Historical Settlements

Memorial Medical Center and Related Physician GroupsMemorial Medical Center and Related Physician GroupsMemorial Medical Center and Related Physician GroupsMemorial Medical Center and Related Physician Groups

• $5.08M Stark and False Claims settlement in April of 2008

• Lawsuit began as a whistle-blower claim by a physician that focused on:

– Payments made by hospital to a non-profit subsidiary that employed ophthalmologists

– Payments were for production, indigent care, and teaching activities

– However, subsidiary group did not split compensation based on who performed indigent care and teaching, but instead used compensation to retain certain physicians

• Illustrates increased focus on hospital-employed physician relationships and “follows the money” to determine if compensation is for actual services rendered

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Historical Settlements

CardiologistsCardiologistsCardiologistsCardiologists’’’’ SettlementSettlementSettlementSettlement

Ongoing investigation of several cardiologists and a New Jerseyhospital’s cardiology program – allegedly a $36M kickback scam

• Several cardiologists have already settled for multiple times their annual salary

• The investigation centers around:

– Hospital’s failing cardiology program

– Hospital paid 18 cardiologists as “clinical assistant professors”

– Cardiologists did not provide the level of academic services required under contract

– Prosecutors alleged that the arrangements were a scheme to pay for referrals

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Historical Settlements

Texas SettlementTexas SettlementTexas SettlementTexas Settlement

• $1.9M Stark and False Claims settlement in 2008

• The issue:

– Orthopedic group utilized space owned by hospital without paying rent

– Physicians in group referred orthopedic patients, services, and items to hospital

• Hospital self-disclosed arrangement after conducting an internal compliance audit

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Historical Settlements

HealthSouth and PhysiciansHealthSouth and PhysiciansHealthSouth and PhysiciansHealthSouth and Physicians

• $14.9M Stark, Anti-kickback, and False Claims settlement in 2008

• Settlement involved both HealthSouth and the 2 affiliated physicians involved in the arrangement

• Allegation: Physicians received payments above FMV pursuant to sham medical director agreements

• OIG concerned about hidden financial arrangements between healthcare providers that influence where treatment is provided and what treatment is received

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Historical Settlements

Lester E. Cox Medical Centers: The Lester E. Cox Medical Centers: The Lester E. Cox Medical Centers: The Lester E. Cox Medical Centers: The ““““NewNewNewNew”””” ErlangerErlangerErlangerErlanger

• $60M Stark, Anti-kickback, and False Claims settlement in July 2008

• DOJ compared Cox to Erlanger

• The investigation focused on:

– Cost reporting violations

– Inappropriate financial relationships between Cox and its contracted physicians (compensation formula and medical director relationships)

– Flawed dialysis billing methodology

• DOJ says it is still investigating certain individuals from a criminal perspective

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Historical Settlements

St. John Medical CenterSt. John Medical CenterSt. John Medical CenterSt. John Medical Center

• $13M settlement resulting from a voluntary self-disclosure to OIG

• Involved numerous physician agreements that did not comply with Stark and Anti-kickback Statutes:

– Some not in writing

– Question of whether services provided / documented

– Fair market value issues

– Contract term problems – too long

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DOJ Health Care Resourcesand Presentations

• Holder speeches • DOJ presentations

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How Do I Prioritize OurCompliance Analysis?

• Gap Analysis

Standards

Minus performance

Gap

x

Risk

• Chapter 8 definition of effective compliance program

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Lessons From U.S. v. Tuomey

By

David B. Pursell

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TuomeyTuomeyTuomeyTuomey

TuomeyTuomeyTuomeyTuomeyProfessional Professional Professional Professional

ServicesServicesServicesServices

TuomeyTuomeyTuomeyTuomeySurgicalSurgicalSurgicalSurgical

TuomeyTuomeyTuomeyTuomeyOphthalmologyOphthalmologyOphthalmologyOphthalmology

TuomeyTuomeyTuomeyTuomeyGIGIGIGI

TuomeyTuomeyTuomeyTuomeyOB/GYNOB/GYNOB/GYNOB/GYN

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Employment Agreements

Ten-year term

Part-time—solely for procedures performed at ASC

Compensation Formula

– Base = Prior year’s net cash collections

– Bonus = 80% of 1st $ net cash collections

– Quality Bonus = 5.4 % of 1st $

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Support

• Tuomey obtained Fair Market Value opinion stating contracts were FMV

• Tuomey obtained several legal opinions that contradicted each other

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Indirect Compensation Exception

• Fair Market Value for “services actually performed”

• Not based on the volume or value of referrals or other business generated by the referring physician to entity performing DHS

• Commercially reasonable

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“Fair Market Value”

The value in arm’s-length transactions, consistent with the general market value

“General Market Value”— the compensation that would be included in a services agreement as a result of bona fidebargaining between well-informed parties to the agreement who are not otherwise in a position to generate business for the other party, at the time of the service agreement.

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• Generally, the fair market price is the compensation that has been included in bona fide service agreements with comparable terms at the time of the agreement, where the price or compensation has not been determined in any manner that takes into account the volume or value of anticipated or actual referrals. 42 C.F.R. §411.351

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• “Safe Harbor” rates based on surveys eliminated in Phase III, but “[r]eference to multiple, objective, independently published salary surveys remains a prudent practice for evaluating fair market value”

• Good faith reliance on an independent valuation may be relevant to intent, but it does not establish the ultimate issue of the accuracy of the valuation figure itself

72 F.R. at 51015

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Commercial Reasonableness

• An arrangement is a sensible, prudent business arrangement from the perspective of the parties involved, even in the absence of potential referrals

• Commercially reasonable in the absence of referrals if the arrangement would make commercial sense if entered into by reasonable parties even if there were no potential DHS referrals

69 F.R. at 16093

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“OBGBTP”

• In provisions in which the phrase “other business generated between the parties”appears, “payments cannot be based or adjusted in any way on referrals of DHS or on any other business referred by the physician, including other Federal and private pay business

66 F.R. at 877

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U.S. ex rel. Villafane v. Solinger

• Not determined in a manner that takes into account VOVOROOBGBTP can mean one of three things:

1. A fixed payment never takes into account VOVOROOBGBTP

2. A fixed payment takes into account VOVOROOBGBTP if evidence parties did so when structuring the compensation, even if otherwise FMV

3. A payment takes into account VOVOROOBGBTP only if, on its face, it is a fixed payment that is above FMV or it varies based on the number of referrals; intent or external evidence not a factor

Court adopts third position. 543 F. Supp.2d 678

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U.S. ex rel.Kosenske, M.D. v. Carlisle HMA, Inc.

• District Court held that personal service arrangement met FMV requirement because of arm’s-length negotiation

• 3rd Circuit held that not FMV on this basis because clearly did not meet requirement of bona fide bargaining between parties “who are not otherwise in a position to generate business between the parties” 554 F.3d 88

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U.S. Arguments

Not Fair Market Value

– Actual compensation ranged from 112% to 737% of net collections

Based on VOVOR

– A 1-to-1 relationship between professional component and outpatient referral

Not Commercially Reasonable

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Commercial Reasonableness

• Tuomey projected it would lose $1M-$2M on physician comp

• Actual 2-year loss: $4.4M

“No reasonable hospital would enter into agreements like these if it were not confident that the revenue stream it secured through the physicians’ committed referrals of valuable outpatient procedures would more than cover these losses.”

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Jury VerdictMarch 29, 2010

• Tuomey violated the Stark Law

• Tuomey did not violate FCA

• U.S. currently seeking $44,888,651 plus pre-and post-judgment interest