Wea r L i t - Visual Brand Identity
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WearLit - Visual Brand Identity
Typography
Proxima NovaClean and soft, Proxima Nova is perfect for Headlines and Body Text. Because it is available as a web font via TypeKit, it will be easily integrated into the site.
SemillaA fantastic typeface with touches of galigraphy and modern lines, Semilla makes for a distinct yet classic wordmark - easily identifiable and very beautiful.
Wordmark
Wear what you read.
Color
The WearLit brand is color neutral. The brand will pull its color from its surroundings - the photography, the product, the illustration and ambiance.
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