Wearables are Already Here, are you Taking Advantage? Performance Marketing Insights Europe 2014
Jan 27, 2015
Wearables are Already Here, are you Taking Advantage?Performance Marketing Insights Europe 2014
Wearables are Already Here, are you Taking Advantage? SynopsisMobile World Congress this year was awash with news of smartwatch launches, from the Samsung Gear 2 to the Huawei TalkBand B1. Wearables in the technology world are officially in vogue, but what is the performance marketing industry doing with the likes of this and Google Glass? Having experienced wearable technology as part of his role as senior director of technology cooperations at zanox, Dr Ralf Belusa, will describe how you can benefit from the tracking data this new product category provides. Beyond GPS, have you thought about the other sensors wearable devices house? Attend this session and get your business thoroughly future proofed.
“Wearables are the future, because they
are about making people better.”
“Wearables are the future, because they
are about making people better.”
Self Expression
Achivements
Connections
Learning
Future Hope
Belonging
“Are YOU a desirable customer?”
Focus on Behaviour
● Views-Clicks-Leads-Sales● Time● Category● Product● Creative● Advertiser● Publisher● Weather● Algorithms● Conversionrates● eCPC● ...
up to7h / day
“Who decides - if YOU are a desirable customer?”
Advertising Genius & Algorithms
● Display Advertising● Real-Time-Bidding● Affiliate Marketing● SEO / SEM / SEA● eMail Marketing● Pricecomparision● Productdata● Couponing / Voucher● Retargetingcampaigns● Mobile Advertising● …
“Are YOU a desirable customer?”
Time connected with the customer...
Trigger Seed of Megatrend
Desktop
Mobile
Sensors
t
t
t
I
I
I
“Wearables will judge - if you´re a desirable customer.”
“Wearables will judge - if you´re a desirable customer.”HOW MANY?
40M x in 2013180M x in 2016
1B x in 2016 9B x in 2018
HOW OFTEN?
24h x Daysource: Techcrunch - mobileworld - BusinessInsider - Gartner - zanox 2013/2014
WEARABLES
WEARABLES
WEARABLES
WEARABLES
WEARABLES
WEARABLES
WEARABLES
Swallowables
WEARABLES
Swallowables
Surroundables
WEARABLES
Swallowables
Surroundables
Placeables
WEARABLES
Swallowables
Surroundables
Placeables
Biohackables
WEARABLES
Swallowables
Surroundables
Placeables
Biohackables
“EVERYWHEREABLES”A TRILLION $ MARKET
WEARABLES
Swallowables
Surroundables
Placeables
Biohackables
“EVERYWHEREABLES”A TRILLION $ MARKET Analytics
DevicesAdvertising
New Products &
Services
HOW WILL WEARABLES CHANGE THE RULES OF ADVERTISING?
PEOPLE
BODY PEOPLE HOME/CAR
VIEW & UNDERSTAND ACT
HOW WILL WEARABLES CHANGE THE RULES OF ADVERTISING?
BODY PEOPLE HOME/CAR CITY NATIONAL GLOBAL
AUTOMATE & OPTIMIZEVIEW & UNDERSTAND ACT
HOW WILL WEARABLES CHANGE THE RULES OF ADVERTISING?
BODY PEOPLE HOME/CAR CITY NATIONAL GLOBAL
AUTOMATE & OPTIMIZEVIEW & UNDERSTAND
STICK TO THE CONSUMERASSTIST & RECOMMEND & SUPPORT ATDECISION & BUYING.
ACT
HOW WILL WEARABLES CHANGE THE RULES OF ADVERTISING?
INCREASE THE RESOLUTION
INCREASE THE RESOLUTIONWITH GREATER ACCURACY
INCREASE THE RESOLUTIONWITH GREATER ACCURACYAROUND THE CLOCK
INCREASE THE RESOLUTIONWITH GREATER ACCURACYAROUND THE CLOCKAT HIGHER SPEED
INCREASE THE RESOLUTIONWITH GREATER ACCURACYAROUND THE CLOCKAT HIGHER SPEEDEVERYWHERE
Firms Big Players Advertiser Publisher Agencies Consumer Base
40 Million Fitness Wearables sold in 2013. 180 Million expected 2016/2017.
SensorsDevices and Beacons much much more.
There is no big Player out of this Business. Digital Agencies, Advertisers and Publishers will be required to design solutions on these new devices and sensors.
“Wearables will judge - if you´re a desirable customer.”
1st building devices - sensors - service 2nd Collaboration and Business
STICK TO THE CONSUMERRecommendation & Buying Assistant
Sale…
….
FERNBEDIENBARE KLIMAGERÄTE IN ALLEN RÄUMEN -KAMIN -FUSSBODENHEIZUNG -HOCHWERTIGES PARKETT -LOW HEATING COSTSELEKTRISCHE SONNENSCHUTZKOLLEKTOREN
…
...
STICK TO THE CONSUMERRecommendation & Buying Assistant
Sale
“In dieser Wohnung, welche wir Dir vorschlagen, sind
u.a. die HEATING COSTS 14% LOWER als bei der
Wohnung, welche Du dir gerade angesehen hast.”
“Es gibt auch einen CHEAPER ELECTRIC RATE A,
welcher besser zu Deinen Erfordernissen passt.”
Damit SAVE ADDITONAL X € und HELP TO
REDUCE Y/kg CO2.”
STICK TO THE CONSUMERRecommendation & Buying Assistant
WHAT IS NEW WITH THIS KIND OF ADVERTISING?
Websitese.g.
Immobilienportal
ImmobilienApps
PricecomparisionApps (Strom)
Mobile Newsletter
Mobile Retargeting
MobileRealTimeBidding
Mobile Apps
additionalBusinessmodels
traditio
nal
traditio
nal
traditio
nal
traditio
nal
traditio
nal
traditio
nal
traditio
nal
traditio
nal
STICK TO THE CONSUMERRecommendation & Buying Assistant
GOOGLE NEST
STICK TO THE CONSUMERRecommendation & Buying Assistant
STICK TO THE CONSUMERRecommendation & Buying Assistant
http://wearfin.com/
STICK TO THE CONSUMERRecommendation & Buying Assistant
WEARABLE INNOVATION
WHAT IS
GlassShoesFitnesswristbandsCaps
Scale
LaptopDesktop Mobile Game Console TV
STICK TO THE CONSUMERRecommendation & Buying Assistant
Thats the Reality…..
RISING AREAS OF WEARABLES AND SENSORS?
Tourism Mobility Education Logistics Automotive Travel Health Leisure Entertain
WHAT ARE THESE PRODUCTS LOOK LIKE?
emotiv
oculous
fitbit
jawbone
withingssleepmask
beecounterLernstiftGoogle Glass
Misfit
Cricket
Tourism Mobility Education Logistics Automotive Travel Health Leisure Entertain
beacon
Trends Wearables
“There will be always a personal “Mobile”-Device. If this will be in the future a smartphone...is anyone’s guess. Perhaps it will be a wristband, necklace, bracelet, ring, cap, earring, clothings, earphones…..”
Trends Wearables
“There will be always a personal “Mobile”-Device. If this will be in the future a smartphone...is anyone’s guess. Perhaps it will be a wristband, necklace, bracelet, ring, cap, earring, clothings, earphones…..”
“One central Human-Device,and an Environment, fully equipped with Sensors and Actuators, which we will operate or which supports us.”
TIME FORYOUR QUESTIONS