#pubcon Wearable tech + social media Presented by: Caitlin Jeansonne Social Strategist, MMI Agency @qcait | @mmiagency @qcait |
#pubcon
Wearable tech + social mediaPresented by:
Caitlin JeansonneSocial Strategist, MMI
Agency@qcait | @mmiagency
@qcait |
#pubcon
Caitlin Jeansonne
@qcait |
#pubcon
#pubcon
9 key ways wearable tech affects social
media
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#1. Wearables have the
potential to cut through
consumers’ natural ad block
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#2. The rise of new social communities around connected
objects
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#3. Increased speed of
engagement
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#4. More data means more
targeting options, but screen size is
limited
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#5. Content becomes
(even more)
concise
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#6. Storytelling remains key
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On the Apple Watch Twitter App
✕Users can’t: Click a link
✓Users can: Retweet, reply, favorite, follow
#7. Call to action changes
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#8. Privacy becomes more nuanced
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#9. Useful content wins
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Takeaways• Know your audience• Tell your brand story in a meaningful and concise way• Look for opportunities for micro-content• Beyond your logo – define brand assets, including
commonly used images and taglines• Seek to provide value• Monitor social conversations about your brand/industry• Stay on top of wearable technology developments
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