Wearable Technology and the Future of Digital and Social Media

Wearable Technology and the Future of Digital and Social Media

Dr. William J. Ward aka @DR4WARDSocial Media Professor

S. I. Newhouse School of Public CommunicationsSyracuse University

Saturday, March 1, 14

Google Glass: Changing the way we see the future


http://www.localsyr.com/news/local/story/Google-Glass-Changing-the-way-we-see-the-future/d/story/aX4Fn3cgvUuG9Wz3-iR46g

http://www.localsyr.com/news/local/story/Google-Glass-Changing-the-way-we-see-the-future/d/story/aX4Fn3cgvUuG9Wz3-iR46g

Explorer


What does the future look like?


When was the first smartphone introduced?


iPhone launched 2007


How much power did the first iPhone have?


100,000 times as much ram as Apollo Guidance Computer

1000+ times faster than the computer used to land the orbiter on the moon

16 million colors vs calculator-like display of the AGC


How quickly have Smartphones been adopted?


Smartphone adoption is faster than any other technology shift in history?58% Mobile Market penetration in the U.S. - 2013


Launched 2010

2013- 31% of adults have a tablet computer - 26% own an e-reader

Source: Pew Research Center’s Internet & American Life Project 2013

How quickly have tablets been adopted? This year, tablet sales could surpass both desktops and laptops


What are people doing on theirSmartphones?


88% of people who watch TV have a second screen in front of them

62% of people use Social Media while they watch TV.

2012

How are our devices changing what we do?




~ Brian Solis, Principal at Altimeter GroupAuthor, The End of Business As Usual



Digital Divide Is Every 6-12 months, Not Generational


How has social media transformed politics?


Spread of Earthquake Related Tweets -5.8 mag earthquake Epicenter VA

Aug. 23, 2011

30 secs. Saturday, March 1, 14

SB47 more than 22 million tweets. SB46 had 13 million.

How fast are we moving today? Real-time


2008 - 100 million users

2013 - 1.1 billion users

79% of daily active users are outside the U.S. and Canada

Launched 2004

How quickly has Facebook grown?


2008 - 6 million users / 300,000 Tweets per day

2013 - Over 500 million users / 400 million Tweets per day

Launched 2006

How quickly has Twitter grown?


2010

2011

48.7 million users

150 million users

500 million users

2013Launched

2010

How quickly have new social media grown?

2013 40 million users

2011# of users?

users receive (not send) 400 million photo or video snaps a day

88% of snaps sent to one person

70% of users are female


http://techcrunch.com/2013/11/19/snapchat-reportedly-sees-more-daily-photos-than-facebook/

http://techcrunch.com/2013/11/19/snapchat-reportedly-sees-more-daily-photos-than-facebook/


How will wearable computers, devices and sensors activated by voice and gesture change what we do

and how we use digital and social media?


Smart Contacts


Bionic Ears


Glasses / Goggles

NTT SmartGlass

Recon GPS Ski GooglesGoogle Glass

Glass Up


Smartwatches

Samsung Galaxy Gear Google

AppleQualcomm Toq


Fitness and Activity Bands

Nike Fuel Jawbone Up

Misfit ShineFitbit Flex

Bowflex Boost


NFC Ring


Surface / Motion Sensors


“…it’s not intended to watch a full-length movie or read a book; it’s designed around what we call micro-interactions. It’s designed for fast and brief experiences.” – Google


http://www.google.com/

http://www.google.com/

First Semester on Google Glass


http://mashable.com/2013/10/16/syracuse-unversity-google-glass/

http://mashable.com/2013/10/16/syracuse-unversity-google-glass/

#eyeCatch

A Google Glass word recognition app that gives you two sets of eyes by reading and registering

specified words to assist the busy, the lazy, and/or the unfortunately oblivious.

Student Created Google Glass Apps


Is Google Glass the future of news?


Our 15th Century counter parts experienced less data in their entire lifetime

than we do in a a single day.

How much data is there?


“Every day, we create 2.5 quintillion bytes of data -- so much so that

90% of the data in the world has been created in the last two years alone.” ~

IBM

How big is “Big Data” really?


We now leave a trail of digital exhaust, a perpetual stream of text, location and other

data. ~ Human Face of Big Data

What is “Big Data?”

http://www.dr4ward.com/dr4ward/2012/09/how-to-measure-the-world-using-big-data-humanfaceofbigdata-video.html


http://www.youtube.com/watch?feature=player_embedded&v=7K5d9ArRLJE%23!

http://www.youtube.com/watch?feature=player_embedded&v=7K5d9ArRLJE%23!



What is in your Digital Exhaust?”

http://www.youtube.com/watch?feature=player_embedded&v=x2eCAgQ1DTo




#NewhouseGLDSM

Trust

What do you think the biggest issues facing digital and social media are right

now?

False Tweet from hacked @AP 's handle during market hours wiped out ~ $136 Billion from the S&P 500 in less than 1.5 minutes. April 23, 2013


https://twitter.com/AP

https://twitter.com/AP

How will you define Wearable Technology?


Wearable Technology and the Future of Digital and Social Media

Education

social media

watch tv

digital exhaust

big data

big

users

digital

saturday