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4 Signs Your Business is Dying & How to Revive It
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Josh Pigford @Shpigford
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Death / Revival How to spot it & what to do
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Dying ARPU is < $20
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Single-digit ARPU’s are a death sentence
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Support work is a cancer to progress
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High ARPU means less support for more money
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Little money !
Little loyalty=
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ARPU Comparison
TrackThePack: $2PopSurvey/Temper: $30
Baremetrics: $65
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Revive Charge More
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B2B & <$20 Grossly undervaluing product
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Won’t pay more? You aren’t solving a big
enough pain
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Dying Revenue ceiling is < $100
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Good measuring stick for value
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Can’t charge > $100? Not providing enough value
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Low value means low loyalty & high churn
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The more you can charge one person, the more you
can charge the rest
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Ceiling Comparison
PopSurvey/Temper: $100 Baremetrics: $700
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Revive Provide more value
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Dying Churn is over 25%
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1 out 4 customers bailing is not sustainable
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Not an easy fix Fundamental issue of
low value
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Churn Comparison
Temper: 25% Baremetrics: 9%
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Revive Increase engagement
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More engagement means it’s less
disposable
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Dying 1 year and < $2000 MRR
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Good indicator you aren’t solving a real
problem
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Not a time to suck it up and push through
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Too many easier (and more profitable) pains
to solve
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Revive Lost cause
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Change product offering, charge more
or shut it down
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So where’s the hope?
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If you keep doing what you’re doing, you’ll keep
getting what you’re getting
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Throw as much as you can at the wall and see
what sticks
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Nothing sticks? Be honest with yourself
and move on
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Trudged away on PopSurvey & Temper
for 3+ years
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Baremetrics surpassed 3 years of work in < 5 months
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Which would you work on?
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Don’t waste your time on things that don’t
make an impact
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Josh Pigford @Shpigford [email protected]
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shpig.me/bizdying