WE WILL BE DIFFERENT! Target Audience Format Research and Content Technology Advertising.

WE WILL BE DIFFERENT!

Target Audience

Format Research and Content

Technology

Advertising

Target AudiencePost College Young Adults 20’s and 30’s

Male/Female

Format ResearchThe Music is the Star

You'll hear alt, indie, & modern rock, some hip hop & reggae plus lots of great local bands/musicians/songwriters and

local poets Technology

Internet Stream

AdvertisingLimited Commercial Avails

Guerilla Marketing / lots of on site presence with audience

Product Strategy

Street Intercept ResearchWhat do you NOT like about rock and alternative on radio?

What would you suggest to improve radio and internet streaming?

Over-Commercialization

Talkative DJ’s

Song Repetition

Limited Music Variety

Boring, Predictable

Street Intercept Research

Improved audio technology overcomes any resistance through internet stream with unlimited range and quality.

Lifestyle/Business: The Phillies, Dad Vail Regatta, Taste of Manayunk, MySpace, Philly Edge, DigPhilly.com, Manayunk Business, Roxborough Development, Grape Street, Live Nation Concerts

Community/Public Service: Peace For Philly, Colleges and Universities, Physicians for Social Responsibility, Inglis Foundation, PAL, American Cancer Society

Cultural: Local Musicians, Phila Theatre Alliance, Poets Societies, Manayunk Art Center

Local Community Partners

Website, E-Marketing, Telemarketing, Newspaper, Direct Mail, Billboards, Bus Boards, Remote Vehicles, Television

Skinradio.com offers

Help Businesses Increase Market Share

Niche Format

Young, Affluent, Early Adapters

Local Philadelphia Focus

Advertiser Prominence