WE PRESENT OURSELVES - doku.cac.atdoku.cac.at/eza_sd_englisch.pdf · WE PRESENT OURSELVES Those who want the world ... include various brands of coffee and tee, chocolate ... sell

W E P R E S E N T O U R S E LV E S

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W E P R E S E N T O U R S E LV E S

Those who want the world to remain as it is, do not want it to remain.

Erich Fried

EZA PROFILE

An invitationto act

Today, our food comes from all over the world; this is nothing unusual in our time. Our modern eating and living standards are based on a world-wide supply network. If you look at a product you can hardly tell from where it actually comes, and even less under which conditions it has been produced.

A rising number of products are bought and sold on a border-crossing basis. Still, the fact remains that our world-wide society is divided into rich and poor.Today’s system of international trade comes at the expense of the majority of the world population.

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The gap between the rich and the poor countries is widening, as is the gap between the social elites and the underprivileged classes within the individual countries. Still, all people on our planet have a right to food, health, housing, education and work, as well as fair wages and prices!

Fair trade aims to counteract the present situation. It shows why today’s unfair trade structures have to be changed and what we can con-tribute to this goal in our everyday lives. As a result, the quality of life will rise – for both the disadvantaged people in the South and for ourselves.

In the 1960s the principle Trade Not Aid became a central issue for the poor countries. Still, trade in itself does not necessarily bring about change. Its structure is what is essen-tial. Trade has to focus on equal participation of all stakeholders, who are free to take decisions for themselves.

The establishment of EZA more than 30 years ago was the start for committed groups of people to promote the idea of alternative trade relations. What began in numerous independent initiatives eventually lead to a strong movement that has gained footholds in many European countries, and an increasing number of Fair Trade products have been available to consumers.

At present approximately five million people in the South profit from Fair Trade. This is a lot – or very little, depending on your perspective.Thus, actors both in the social, political and business fields are called upon to endorse the new quality awareness that has emer-ged and that no longer ignores the people behind the products. It is upon the North to trigger changes in this direction.

Köstendorf, April 2006

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E Z A FA I R T R A D E

We have two hands, we embrace the world from two opposite sides, and therefore the world is sizeable, graspable, tangible and treatable.

Vilém Flusser, Gestures, 1991

NAMEEZA Fairer Handel GmbH. (EZA Fair Trade Ltd.)

ESTABLISHED28 October 1975

SHAREHOLDERSAction Third World AssociationCatholic Men's Movement of Upper AustriaCatholic Men's Movement AustriaCatholic Men's Movement of Inns-bruck

HEADQUARTERSKöstendorf (near Salzburg). In 2005 EZA moved its headquarters to Köstendorf in the Flachgau region of the province of Salzburg, 25 km from the provincial capital. The low-energy building comprises a central ware-house, offices and a sales area. It has a special energy-saving heating system that combines solar power, waste heat recovery from the offices and wood pellet firing. The building

EZA PROFILE

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was granted the Province of Salzburg Energy Award of 2005.

EZA’S WORLD SHOPSSalzburg, Vienna (1st district and 8th district)

THE OBJECTIVES OF EZASupport of organised, marginalised producers in Africa, Asia and Latin America through the import of foodstuffs and handicrafts at fair conditionsPromotion of social and technical pro-grammes of our trade partnersInformation and education activities in Austria on development politics, aimed at raising public awareness of international trade relations and showing ways in which consumers and citizens may become active themselves.

USE OF PROFITSNet profits have to be reinvested into the company in order to strengthen alternative trade structures.

NETWORKING AND COOPERATIONEZA is a member of the AGEZ Platform of Austrian Development Cooperation NGOs and understands itself as part of Austria’s development policy network.EZA is a Climate Alliance enterprise and endorses ecological, sustainable ways of production and trade.EZA initiated the foundation of FAIR-TRADE (the former TransFair organisation), a non-profit initiative that awards the FAIRTRADE label for fairly traded products, and now EZA is a licensee of the FAIRTRADE label.EZA is a member of the European Fair Trade Association (EFTA), an alliance of 11 alternative trade organisations in 9 European coun-tries.EZA is also a member the Interna-tional Fair Trade Association (IFAT), a world-wide association that also represents partner organisations from the South.

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A FA I R TA S T E

Our products combine fairness and good taste with responsible approaches towards human beings and nature. Quality with a promising future: that’s Fair Trade.

An alternativefor consumers

We live in a consumer society. Every-one of us is part of it. Our decisions what to buy influence the existing trade relations. This is the power that consumers have and should use. We are able to promote a fairer exchange between North and South and to make the puzzling structures of world trade more transparent. The decision to buy Fair Trade pro-ducts may be a first step.

Take a look at what we offer:

In a WORLD SHOP: there are 90 speci-alised fair trade shops that bridge the gulf between consumers in Austria and producers in the South. The World Shops practice the idea of Fair Trade. You will find a wide

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range of products in a fair setting, as well as expertise and reliability.(For addresses see page 14)At a WORLD BAZAAR: more than 800 committed groups are taking alterna-tive trade to places where there are no World Shops.In an ORGANIC SHOP and at direct sales at farms, where organic and Fair Trade products from the South complement the range of local organic products.In a SUPERMARKET: many supermar-ket chains (more than 3 500 shops) sell EZA’s Fair Trade products – some of them also in special EZA shelves.By MAIL ORDER: you may buy EZA’s foodstuffs through our mail order service.

In addition, more and more institu-tions, local authorities, schools and companies have taken over social responsibility and purchase Fair Trade products, in particular coffee, tea, orange juice and chocolate.

We offer transparency and informa-tion

We inform you about the producers of the goods we sell, the social, economic, political and cultural conditions they are facing and the objectives they are pursuing.We provide details about the production processes, trade routes and pricing of our goods.We explain the position that our products have in the context of world trade

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I T ’ S Y O U R C H O I C E

A number of foodstuffs have been awarded the FAIRTRADE label. It stands for third-party inspection of the Fair Trade criteria and makes it easier to find Fair Trade productsin conventional shops. EZA’s products also have the FAIRTRADE label. At present, EZA’s FAIRTRADE products include various brands of coffee and tee, chocolate, cocoa, chocolate spread as well as a number of sweets, sugar, drinks, rice and footballs.

In addition, Bio-Austria created a label that combines social responsibility and ecological criteria in an exempla-ry way. It is awarded if goods are produced by partner organisations of Fair Trade and according to organic farming principles. All our organic products meet the strict criteria of IFOAM, the International Federation of Organic Farming Movements.

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FOOD

High quality single-variety coffees, ex-quisite teas, intense spices, pure bee honey, aromatic cocoa, natural cane sugar and delicious chocolates are just a few examples of EZA’s traditio-nal range of products. In addition, we sell special brands of rice and quinua, tasty orange juice, high quality rum and select wines, crunchy nuts, exotic dried fruits, ....

HANDICRAFTS

Our handicrafts show a colourful vari-ety of useful products in an elaborate design, from jewellery and bags to toys, musical instruments, glass ware and ceramics, textiles and hammocks. No matter if you prefer the traditional or the innovative: when looking for a beautiful gift with a special meaning, the world of Fair Trade will give you plenty to choose from.

The many pros of our products

Our products combine fairness and good taste, they meet international quality standards and they are analy-sed at regular intervals.They are produced in traditional ways and/or by appropriate technologies, preferably from local materials.They are produced under decent wor-king conditions and as ecologically beneficial as possible.

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FA I R C H A N C E S

An alternative for producers

About 120 associations of craftsper-sons and farmers of approximately 30 African, Asian and Latin American countries are partners of EZA. They are massively underprivileged both economically and socially, and Fair Trade helps them in their efforts to improve their situation. They have formed cooperatives, support groups or other organisations whose mem-bers – men and women – take part in decisions concerning their group. The conditions of production are decent, and child labour is forbidden.In the (tea) plantations, internatio-nal minimum social standards and

Our art is in our hands.

Augustín FloresMovimiento Indígena Monimbó

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labour regulations have to be met. In addition, the workers have a right to be heard with regard to the use of the company’s income from Fair Trade. Private companies provide special services for their employees.

What does EZA offer its producers in the South?

DIRECT TRADEGoods are bought directly from the producers, so exploitative, unneces-sary intermediate trade is bypassed. If the goods cannot be purchased from the producers themselves, EZA maintains transparent trade struc-tures and ensures that the producers, as the first link in the trade chain, will profit from the trading partnership.

FAIR PAYMENTThe producers are not recipients of financial aid: they have a right to fair payment that permits them to improve their own situation and the lives of their children. The price EZA

pays covers the production costs and guarantees the producers an income appropriate for the region in ques-tion, and it makes it possible for the producers to invest into joint projects.

THE EXAMPLE OF COFFEEThe world market prices for raw ma-terials like coffee are subject to consi-derable fluctuations - at the expense of the coffee farmers. EZA guarantees the producers a minimum price that must be paid at all events, even if the world market price is very low. This price is subject to the FAIRTRADE pricing system and consists of a basic price of USD 121.- and a markup of USD 5.- for every 45.5 kg. If the world market price is higher, the producers get a fixed markup of USD 5.-. In addi-tion, a premium of USD 15.- is paid for organic coffee.

THE EXAMPLE OF HANDICRAFTSThere is no world market price for handicrafts and some of the food-stuffs that EZA sells. Here, the prices

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paid by EZA are based on what the producers regard as fair; usually the prices are higher than the local mar-ket prices.

PREPAYMENTIf necessary, producers are paid before delivery, which makes it easier for them to plan future productions, and they are independent of the high interest rates that banks or interme-diate dealers charge for loans.

LONG-TERM RELATIONSEZA advocates a long-term coopera-tion with its partner organisations, as an actual exchange is possible only in this way. The implementation of alternative trade relations must be re-gularly assessed so that development on a basis of equality is possible also in the future.

FA I R C H A N C E S

This figure shows which price EZA pays to the producers of coffee.

Source: International Coffee Organisation, ICO annual averageprice for Other Mild Arabicas, prices in US cent/lb.

EZA PROFILE

EZA priceEZA basis priceWorld market price

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

EZA organic markupEZA markup

150

100

50

Mai

2006

Rund 120 Vereinigungen von Hand-werkerInnen, Bauern und Bäue- rinnen in 30 Ländern Afrikas, Asiens und Lateinamerikas sind PartnerInnen der EZA. Sie zählen zu den wirtschaftlich und sozial Benachteiligten und werden durch den Fairen Handel in ihrem Bemühen unterstützt, ihre Lebenssituation zu verbessern. Sie sind in Kooperativen, Selbsthilfe-gruppen oder in anderen Zusam-menschlüssen organisiert und sehen eine Beteiligung der Mit-glieder – Männer wie Frauen – an

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The World Shops offer the greatest range of EZA products. In addition to the three EZA shops of Salzburg and Vienna (1st and 8th district), there are about 90 specialised Fair Trade shops: EZA’s independent, strong partners that also sell our products.

BURGENLAND7000 Eisenstadt, Domplatz 13 8380 Jennersdorf, Hauptplatz 2 7423 Pinkafeld, Hauptstraße 11

CARINTHIA9620 Hermagor, Hauptstraße 209020 Klagenfurt, Kardinalplatz 1 9800 Spittal / D, Litzelhofenstraße 3 9300 St. Veit/Glan, Dr. Karl-Domenigstr. 2 9500 Villach, Widmanngasse 21

LOWER AUSTRIA3300 Amstetten, Bahnhofstraße 222500 Baden, Hauptplatz 9-122483 Ebreichsdorf, Hauptplatz 102230 Gänserndorf, Hauptstraße 392640 Gloggnitz, Hauptstraße 21 a2020 Hollabrunn, Sparkassegasse 213580 Horn, Pragerstraße 6 3500 Krems, Margarethenstraße 7 2860 Kirchschlag, Hauptplatz 132821 Lanzenkirchen, Hauptplatz 1 2130 Mistelbach, Marktgasse 1-3 2340 Mödling, Hauptstraße 72380 Perchtoldsdorf, Hochstraße 21 2170 Poysdorf, Josefsplatz 12 2070 Retz, Znaimerstraße 2 3270 Scheibbs, Hauptstraße 27 2000 Stockerau, Hauptstraße 38-42 3100 St. Pölten, Schreinergasse 1 3430 Tulln, Bahnhofstraße 19 3340 Waidhofen/Ybbs, Eberhardplatz 62320 Wien-Schwechat, Kranichgasse 47 2700 Wr. Neustadt, Neuklosterplatz 2

UPPER AUSTRIA4701 Bad Schallerbach, Linzer Straße 10 5280 Braunau, Krankenhausgasse 2 4240 Freistadt, Pfarrplatz 14020 Linz, Auerspergstraße 11 4563 Micheldorf, Gradnstraße 4910 Ried i. Innkreis, Bahnhofstraße 9 4651 Stadl-Paura, Mivagasse 34400 Steyr, Stadtplatz 134600 Wels, Kaiser-Josef-Platz 453335 Weyer, Marktplatz 44840 Vöcklabruck, Bahnhofstraße 3 4655 Vorchdorf, Schloßplatz 2

STYRIA8990 Bad Aussee, Ischlerstraße 86 8330 Feldbach, Ungarstraße 8 8280 Fürstenfeld, Hauptplatz 7 8010 Graz, Mandellstraße 24 8020 Graz, Citypark, Lazarettgürtel 55 8200 Gleisdorf, Franz Blodergasse 3 8230 Hartberg, Herrengasse 12 8570 Voitsberg, Hauptplatz 51 8160 Weiz, Dr.Karl Rennergasse 4a

SALZBURG5500 Bischofshofen, F. Mohshamerplatz 4 5440 Golling, Markt 42, 06244-204455760 Saalfelden, Lofererstraße 36 5020 Salzburg, Linzergasse 64 5020 Salzburg-Gneis, Eduard-Macheinerstr. 25600 St. Johann i. P., Leo-Neumayerstraße 6

TYROL6060 Hall, Pfarrplatz 1 6460 Imst, Schustergasse 21-23 6020 Innsbruck, Universitätsstraße 3 6330 Kufstein, Hans Reischstraße 8 6500 Landeck, Maisengasse 169900 Lienz, Südtirolerplatz 4 6600 Reutte, Obermarkt 3 6130 Schwaz, Franz Josefstraße 26380 St. Johann, Kaiserstraße 56300 Wörgl, Brixentalerstraße 5

VORARLBERG6700 Bludenz, Kirchgasse 2 6900 Bregenz, Heldendankstr. 37a6850 Dornbirn, Schulgasse 36 6863 Egg, Gerbe 23 6800 Feldkirch, Schlossergasse 7 6820 Frastanz, Kirchplatz 6971 Hard, Hofsteigstraße 8 6952 Hittisau, Platz 194 6911 Lochau, Landstraße 17 6890 Lustenau, Jahnstraße 5 6841 Mäder, Schlößleweg 1 6830 Rankweil, Ringstraße 42 6780 Schruns, Bahnhofstraße 7 6922 Wolfurt, Kellhofstraße 3

VIENNA1010 Wien, Lichtensteg 11030 Wien, Rennweg 85 1050 Wien, Kettenbrückengasse 7 1040 Wien, Wiedner Hauptstraße 7-9 1070 Wien , Mariahilferstraße 8 1080 Wien , Lerchenfelderstraße 18-24 1090 Wien , Schwarzspanierstraße 15 1210 Wien, Stammersdorferstraße 116-120 1230 Wien, Levasseurgasse 19

Stand April 2006

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T H E W O R L D S H O P S

Owner and publisher: EZA Fairer Handel GmbH; editor: Andrea Reitinger; address: Wenger Straße 5, A–5203 Köstendorf; DVR No. 0419605; phone: +43 6216 20200; fax: +43 6216 20200-999; e-mail: [email protected]; website: www.eza.cc; design: Atelier Dennis de Kort, A–5232 Kirchberg b. M.; photo credits: photos: EZA/Manfred Wimmer; shop photos pp. 8 and 9: Peter Burgstaller; printed by Moserbauer Druck & Verlag, A–4910 Ried i. I.; printed on 100% recycling paper, awarded with the Austrian Eco Label.

W H E R E W E A R E

EZA Fairer Handel GmbH.Headquarters/warehouse/sale5203 Köstendorf, Wenger Straße 5Phone: +43 6216 20 200Fax: +43 6216 20 200 999E-mail: [email protected]

Cash and carry store for EZA foodstuffs(Vienna region)1030 Wien, Rennweg 85Phone: +43 1 718 14 14Fax: +43 1 718 14 14 24E-mail: [email protected]