We Play - Agency Overview

Who we are Digital content and sport experts. We specialise in content development and distribution to our network of over 35m sports fans worldwide. Who we’re not People just managing social networks. What we do We connect brands with fans by developing content, strategies and applications that deliver against our clients’ business objectives.

How we do it We distribute everything we create via our network which includes the most powerful sports influencers.

Definition

WHAT IF I TOLD YOU That Advertising, Has Evolved

Large Scale Awareness

Minimal Conversions

With no clear understanding of your audience’s wants and needs, your approach is disconnected and your audience are uninterested in your advertising.

Fragmented Audience

Audience has no Desire to Act

A lack of investment in a digital activation and a full strategy results in a fragmented audience.

You receive some conversions through traditional media. Traditional works, but you know it’s time to evolve the approach.

Whether it’s TV, press, radio, digital or outdoor, the objective for brands is eyeballs; and to achieve as many of them as possible.

Traditional Marketing Model Heavy reliance on advertising

Our strategy is to funnel the awareness into mass engagement across multiple platforms. We can begin to take the audience on a journey.

Actionable behaviours are created through content that generates an emotive response; a buy in. The audience begins to care.

More customers filter through the funnel. We’ve given the fans an experience and they are happy to transact with you.

We work with you and ensure that we create an integrated approach to advertising.

Large Scale Awareness Conversions

Engaged Audience

Clear Desire to Take Action

Engagement Marketing Model Focus on storytelling

So how do you deliver that many colourful balls?

By Focusing on storytelling, content and experiences to build relationships that last

Do go on…

We know what it takes to build loyal customers

What tactics are required to deliver revenue

And we have qualified our approach

The Brand and Fan Adoption Journey

And it’s through a full service approach

that enables us to deliver success

Full Service Offering Insight, strategy, production and distribution to sports fans

Is it also true you have a network of millions of sports fans?

We have an accumulated network of 35 million sports fans

And can target them anytime, anywhere

KSI 7.2m subscribers

1.1bn views

We work with brands of all sizes

We know sport

The teams

The players

But most importantly

Want to build a valuable relationship with your audience?

Contact us:

+44 (0) 207 796 4739 [email protected]