We love VIEW - Holmen · The one that helps give your content a lift, whether we’re talking about a magazine or direct mail, offers or articles, images or text. With Holmen VIEW

Basis weightg/m2

Brightness%

Opacity%

Bulkcm3/g

Holmen VIEW 47 80 88 1.1

50 80 90 1.1

53 80 91 1.1

58 80 92 1.1

It’s all about finding that perfect feel. The one that helps give your content a lift, whether we’re talking about a magazine or direct mail, offers or articles, images or text.

With Holmen VIEW you get a sophisticated challenger with a silky surface and high gloss, excellent print quality and good readability. We love VIEW! And you and your readers will too.

Reduce the basis weight – keep the feelHolmen VIEW is an uncoated paper, LWU (Light Weight Uncoated) made from fresh fibre. The paper has high

bulk, which means that you can reduce the basis weight compared with LWC and SC papers, without losing the feel-ing. The lower basis weights offer you new opportunities – either in the form of pure cost savings on both paper and postage, or in your ability to increase the format, thickness or print run for the same price.

We love VIEW

Holmen XLNT

Holmen UNIQ

MF Magazine

SC

MFC

LWC

MWCHolmen VIEW

WF

Holmen TRND

High opacity and adapted glossHolmen VIEW has high brightness and opacity, plus excellent image and colour reproduction. Couple this with the silky feel and high gloss, and

what you have is no ordinary paper. With superb readability, indoors and out, naturally.

MF Magazine = Machine Finished MagazineSC = Super CalenderedMFC = Machine Finished CoatedLWC = Light Weight CoatedMWC = Medium Weight CoatedWF = Wood Free

Buy less, get more – doesn’t work, or does it? Of course it does! Anything is possible when it comes to our paper grades Holmen TRND, Holmen VIEW, Holmen UNIQ and Holmen XLNT. When you buy one of these products, you also get access to our biggest customer advantage – unique products that create their own feel while helping you make significant savings.

Keep your thickness and lose weight

Our paper is made from fresh fibre, which gives high bulk and stiffness. This enables you to use a lower basis weight in grams per square metre while still retaining the overall thick-ness of your printed material.

You keep the feel and the volume of your printed material, but you can cut down on the total amount of paper you need to buy.

The end product is thus just as thick but lighter. This gives you a lower distribution cost per copy. All this contributes to cost savings for your company. You can reap the profits directly, or invest what you save in more frequent direct mail or expand-ing your magazines.

Holmen VIEW – 47 g/m2

LWC – 51 g/m2

You and Holmen VIEW – a cost-effective partnership

1,01,1

47g/m2 g/m2

%851

47g/m g/m22

5151

We supply Europe with recyclable paper

Fresh fibre is fibre that is used for the first time, but when the paper is collected and recycled it then becomes recovered fibre. Paper can be recycled up to seven times, after which the recovered fibre becomes too short and weak and breaks down. The paper then won’t hold together.

So in order for the recovered paper system to work, it needs to be topped up with new fresh fibre sourced from sustainably managed forests – usually in the Nordic countries, which have plenty of forest and manufacture pulp, paper and consumer board primarily from fresh fibre.

Our fresh fibre plays a vital role in the European paper ecocycle. This is because the system has to be topped up with fresh fibre in order to function.

Recovered paper (recovered fibre)

Recovered paper (recovered fibre)

Pulp, paper and consumer boardManufacture

(with recovered fibre)

Recycling

Manufacture (primarily using

fresh fibre)

Values based on 53 g/m2

Density

0

200

400

600

800

1 000

1 200

SC LWC VIEW

Den

sity

kg/

m3

MFValues based on 53 g/m2

Smoothness

0.0

0.5

1.0

1.5

2.0

2.5

VIEW

PP

S 1

.0 M

Pa

SCMF LWC


Thickness

0

102030

40506070

80

VIEW

Thic

knes

s µm

SC MFLWCValues based on 53 g/m2

Bulk

0.0

0.3

0.6

0.9

1.2

1.5

LWC SC VIEW

Bul

k cm

3 /g

MF


Gloss

0

10

20

30

40

50

MF VIEW

Hun

ter

%

SC LWCValues based on 53 g/m2 and brightness of 80

Opacity

0

20

40

60

80

100

VIEW

Opa

city

%

SC LWC

Values based on D 1.5

5060708090

100

110120

VIEW 58

Ink

cons

umpt

ion

in %

, bla

ck

SCLWC

Ink consumption – Heatset

Values based on D 1.5

50607080

90100110120

VIEW 58

Ink

cons

umpt

ion

in %

, bla

ck

MFSC-A SC-B

Ink consumption – Gravure

www.holmenpaper.com/view

Separationprofile

Screen ruling

Full tone areas

Ink

Technical information and downloads

There are certain things you can do to ensure the same print quality every time you run Holmen VIEW through the press during the production process. This applies at all stages, from prepress and colour management to setting up the press. Follow our tips and recommendations to help minimise any unnecessary costs of ink consumption.

Prepress and press settings Gravure• Screen ruling 160 lpi.• Total dot area 280–340%.

Choose the right profile for the paper grade. Use ICC profiles from ECI – European Color Initiative. We recommend ECI_PSR_SC_Plus V2 or PSRgravureMF.icc.

Heatset• Use soft inks or inks suitable for

MF or SC paper.• Screen ruling 133 lpi or 150 lpi,

depending on print object.• Paper category 6 and TVI curve C.

ISO standard ISO12647-2:2013.• Total dot area 260–280%.• Max black 98%.

Choose the right profile for the paper grade. Use ICC profiles from ECI (European Color Initiative). We recommend PSO_MFC_Paper_eci.icc.

How to avoid extra work and unnecessary costs

280–340

%

160

lpi260–280

%

133–150

lpi

Separationprofile

Screen ruling

Full tone areas

Ink Standard ink Ink for MF or SC paper

PSO_MFC_ Paper_eci.icc

HeatsetGravure

ECI_PSR_ SC_Plus V2

orPSRgravure

MF.icc

Colour deviation from original tones, colour-cast in neutral grey tones and perceived image quality all have to be con-sidered when choosing the most appropriate ICC profile. One single ICC profile cannot always handle all of these different aspects. The motif of the images to be printed also has a large impact on the final result. Generally images with skin tones and similar colour tones are sensitive and should be decisive when choosing ICC profile.

Choosing screen ruling Evaluations have been carried out to see the potential for different screen rulings, 133 lpi and 150 lpi. In general there is an increased risk that a higher screen ruling may give

a decreased print quality due to the higher dot gain. The half tone mottle may also become worse, especially in skin tones and similar. Holmen therefore suggests using the lower screen ruling.

Recommendations for use of ICC profiles for Holmen VIEW in heatset

Measurement parameters*Density measurement ISO-E Pol BB (Black backing)

Spectral measurement M1 D50 2ºNon-uniformity dE 1976

Recommended paper category and TVI curve* (Tone Value Increase)Paper category 6TVI curve C

Printing specifications paper category 6*

Target values L*a*b* L* a* b*

Standard paper and standard values 87 0 2Holmen VIEW 89 -0.3 -3

Standard TVI % target for paper category 6*

40% 80%

C 22 13M 22 13Y 22 13K 22 13

* Measurement parameters in line with ISO 12647-2:2013

Printing specifications for Holmen VIEW

Printing conditionsPrinting ink SC inkPrint order KCMYFull-tone density K=1.6 C=1.15 M=1.3 Y=1.3

To ensure the quality of the paper reels, and the runnability, it is important to handle the reel correctly. Here are a few recommendations for Holmen VIEW. More information can be found in the industry’s best practice guide OPHAL – “Optimised Paper Handling & Logistics”.

Handle your reels correctly

Calculating clamping forceFor Holmen VIEW, we recommend that the total clamping force in kN is calculated using a dynamic clamping factor of 1.2–1.5.

Remember not to place the contact pads near the edge of the reel.

The dynamic clamping factor is affected by:• Paper grade• Reel’s weight and dimensions• Friction between contact pad and

wrapping. Holmen recommends rubberised pads

• Wrapping and reel density• Condition of contact pads, replace

at regular intervals

20 + 20 = 40 kN

!

Följ de rekommendationer angående klämkraft som finns tryckta på pappersrullen.

Vid hantering av en enskild rulle måste hänsyn tas till den sammanlagda klämkraften.

20 + 20 = 40 kN

20 + 0 = 20 kN

20 + 20 = 40 kN

20 + 0 = 20 kN

!



20 + 20 = 40 kN

20 + 0 = 20 kN

20 + 20 = 40 kN

40 + 0 = 40 kN

!



20 + 20 = 40 kN

20 + 0 = 20 kN

20 + 20 = 40 kN

!



20 + 20 = 40 kN

20 + 0 = 20 kN

20 + 20 = 40 kN

Handling weight, kg kN/reel, total

< 800 10

801–1 500 20

1 501–2 000 30

2 001–2 800 40

2 801–3 700 50

>3 700 60

Highest recommended clamping forceRecommended clamping force for total weight to be lifted, see table for Holmen VIEW below.

Follow the clamping force recommendations printed on the paper reel.

Make as much use of our experts in Technical Support as you possibly can. After all, the main purpose of Technical Support is to help you achieve optimised print results using our products. They can help you choose the right product and the appropriate prepress and press

settings. And once production is up and running, you have access to ongoing support based on in-depth knowledge, sound advice and the very latest industry research. Don’t hesitate to get in touch if you have any questions – Technical Support is always there for you.

Technical Support helps you achieve optimum results

Technical Support is based at the Hallsta and Braviken paper mills and at sales offices in the UK, Central Europe, Italy, France, Spain and the Nordic region.

www.holmenpaper.com

English 2016

We love VIEW - Holmen · The one that helps give your content a lift, whether we’re talking about a magazine or direct mail, offers or articles, images or text. With Holmen VIEW

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