We Love Pop Case Study

CASE STUDY

Key Facts

First issued.. 20th July 2011 at the price of £2.99 and is distributed on a monthly basis.Copies are issued and sold

monthly.

The magazine has 68 pages in each issue.

A music magazine revolving around mainstream pop music. Including current and upcoming artists within the chart.

Created by...

...one of the biggest magazine producers and publishers for children in the UK. It is there only music magazine, but is one of their most successful magazines.

Target Audience

Female audience – reflected by the bright vibrant colours used.

Fun, bubbly and girly teen who Loves gossip.

Idolises plenty of artists within the genre.

Listens to artists such as: One Direction, Union J, Jessie J, Cherly Cole and Ariana Grande.

Interests include: sleepovers, shopping/fashion and make-up.

13-15 year old girls.

Not expected to have a job. It is therefore expected that their parents buy the magazine for them, or they purchase it with their pocket money. However, if there parents are purchasing it, it must be suitable for their age range and be considered appropriate.

Content The content is based more around gossip within the industry rather than music.

Very visual and contains lots of

images.

Free gifts are always on offer such as: make up, nail varnishes,

stickers, posters.

Plenty of interviews and articles based on popular artists within the industry!

Quizzes, games and fashion tips are available.

fashion tips and where you can buy the latest trends at a highstreet price.

tips for the audience to be just like their favourite celebrities.

Style Bright and bold features are used in order to make the magazine stand out and reflect the personality and genre of the intended audience.

Each page consists of plenty of images, large texts and activities.

Various shapes are used within this double page spread, such as a red square in the bottom left hand corner, and a larger red square in the top right hand corner.

There is also a yellow starburst on the right page of the double page spread, this stands out as the key colour use is red. This idea is further highlighted by the bold words “win!” written in capital letters in black and bold writing.

Another tool used it a highlighter tool.. it is used in both the title, the standfirst and throughout the article. this could be to highlight the key information such as “first kiss” and “best of my life”.

Lastly, the row of images used, as it looks like it was taken in a photobooth is the first thing the audience will see. it looks like a keepsake - predicting the audience will want to cut it out and keep it.

Various fonts are used and different colours, to make the page look more colourful and fun than dull and boring.

Mode of Address

Examples: “Merry X-Murs”, “Biebs” “Funniest 1D pics ever!” “boyf” “boyband cuties”

The language used is colloquial, abbreviated words are used that the target audience themselves would use.

Slang words such as “phwoar!!” and “totally” are used.

Language used creates a friendly feel for the reader, like the magazine is a friend.

terminology such as “gulp” and “oh no!” are written in a different font to the rest of the text to make it stand out more, by doing this it is more recognisable to the audience, and that is when they begin to use the mode of address themselves.

The language helps to communicate with the audience on an age based level. Without the use of a particular mode of address, the audience would not be able to understand the magazine. If we love pop used sophisticated language - it is more than likely than an 11 year old girl would not understand what the magazine was saying.

the mode of address ties in with the brand identity of a magazine, it becomes a private language between the reader and the magazine. further highlighting that the magazine is like a friend.

Feminine, bright, bubbly colours used in order to reflect the target audience.

The main image is Rihanna – a popular artist throughout the pop industry. Who young girls aspire to be like.

Contains extra’s such as posters of JLS, for those who buy it to put on their walls.

Content is mostly gossip about artists: “SSHHHHHH! RIHANNA HAS POP’S RUDE GIRL GONE TOO FAR?”

Visual heavy.

The word ‘BOSH’ is used as a slang word, potentially by a lot of the young fans.

Analysis

EGMONT UK LTDEgmont aim to “encourage more and more children to enjoy the sheer pleasure of reading. That aim drives everything we do, whether it’s books, magazines or digital media and it has made us the UK’s leading children’s publisher, for babies through to teens.”

They sell over a million magazines each month - this is not just we love pop but does highlight their general success. additionally to this, their products are available in countries worldwide.

their magazines help to share a love of reading. it is important for Egmont to never lose sight of what is important, interesting and fun to children. Constant research with focus groups, schools and families allow them to keep in touch and keep their magazines successful.

We love pop is for the older readers. it aims to absorb them for hours with topical, engaging and entertaining content. on top of this, after the magazine has been read from cover to cover, they have their own interactive websites the girls can check out.

consumer insight is at the heart of what egmont do, as mentioned before, regular focus groups, formal research panels and a close relationship with schools means that egmont permanently stay in touch with young readers to ensure they as a magazine distributor deliver exactly what the audience want.

all these factors are important as a magazine distributor. egmont seems to be one of much power and success, and dominates the majority of the market. this is good for we love pop as they have been branded by a well recognised and established institution aiding to the success of the magazine. most importantly egmont promote reading, and that is their main aim when it comes to creating their magazines and books for a younger audience.

www.welovepopmag.co.uk