WE is music discovery for today’s millennial and · 2018-07-30 · WE is music discovery for today’s millennial and Gen X listener. WE is live DJs relating to their audience.

WE is music discovery for today’s millennial and Gen X listener.

WE is live DJs relating to their audience.

WE is your local connection to the hottest trendsetters.

WE is a high-energy party you’re invited to anytime.

WE is the solution for a void in Portland radio.

WE is mass appeal, chart topping artists played 24/7/365.

WE is Portland’s newest, favorite radio station.

WE 96.3 | Target Audience + Stats

WE 96.3 | Target Audience + Stats

174,500Weekly listeners

HostsLo, Ebro & Laura, Tino, Nessa, DJ Heat and Sarah G.

Live&LocalStudios in Downtown PDX

ConsistencyStrong and consistent with Adults 18-44

AcquisitionListeners are more likely to purchase in many categories: beer, basketball games, clothing, athletic clothes, jewelry, fast food and electronics.

+53%Of listeners attended college

+32%Of listeners earn $75k +

4,900+Followers on Facebook and Instagram

Scarborough R1 2018: Feb17-Feb18, A18+, *6+ Nielsen recent 3-month average

• Adults 18-34 and secondary is A35-44• Over 94% of the audience falls in the A18-49

demo• 52% Male /48% Female

• 48% have children under 18 living at home• 63%

• 30% have a college degree or more and over 53% have some college

• Over 57% are renters• 32% of the audience earns an income of $75k+• 57% work in white collar occupations

• 24% sales and office/Index of 175• 80% work full or part-time

Target Audience

WE 96.3 | Audience Stats

Scarborough R1 2018: Feb17-Feb18

WE 96.3| Audience Stats

Yoga-Pilates 26.1%/INDEX 148

Visited Columbia Gorge (last 12 mos) INDEX 322

Mountain Vacation (next 12 mos) 29%/INDEX 280

Enrolled in College INDEX 267

Plans to visit an all-inclusive resort(next 12 mos) INDEX 267

Apple Store (shopped last 3 mos) INDEX 265

Jewelry Store (Shopped last 3 mos) INDEX 263

Fast Food 6-9 times(bought last 30 days) INDEX 253

Spent $100-499 on Athletic Clothes INDEX 246

Attended any professional sports event (last 12 mos) 50.6%/INDEX 239

Nordstrom Rack (shopped last 3 mos) INDEX 232

Basketball (played last 12 mos) INDEX 230

Scarborough R1 2018: Feb17-Feb18

WE 96.3 | Personalities

LoM-F 9am – 1pm

Lo is a born and raised Florida girl who enjoys a nice glass of Pinot does not matter which one and brunching with friends.

As a self-proclaimed fashionista, Lo likes to keep up with the latest trends in fashion, makeup and nail upkeep. Lo is a big ‘foodie’ and loves to cook and experiment with new recipes and cuisines.


Ebro & LauraM-F 1:00pm – 4:00pm

Ebro is back in Portland and is demanding that hip-hop is represented correctly.

Ebro and Laura Stylez promise to keep it 100 with everything they say and bring you the ‘New @ 2’ each day at 2 pm. It’s a full hour of nothing but commercial free new hip-hop!


Tino Cochino RadioM-F 4:00pm – 8:00pm

Born and raised in Lubbock, TX, Tino got into radio at the age of 13. At age 16, he was named the full-time on-air host and worked his way to the #1 show in his hometown.

Now Tino can be heard on WE 96.3 as well as stations throughout California, Texas, Arizona and more.


NessaM-F 8:00pm – 12:00am

Known from MTV’s Girl Code, Teen Mom and a series of other MTV shows Nessa holds it down late at night on WE 96.3.

Check out Nessa to find out what is going on in the world of music, fashion and hip-hop. Plus, you might just hear a little bit about her boyfriend Colin Kaepernick.


Sarah G.M-F 12:00am – 5:30am

Sarah G is a Portland native and a socialite of the local scene. She is very passionate about her hometown and every different corner of our wonderful city.

As former Miss Black Oregon USA 2015, her dedication to PDX runs deep and unchallenged. Sarah supports many of the fashion shows in Portland and is a huge advocate of local designers and Portland hip-hop artists.


DJ HeatM-F 5:00pm – 6:00pm WE MixS-Su 3:00pm - 8:00pm

Black Bottle Boys own DJ Heat is a turntablist hailing from New York, now residing in Portland Oregon with over ten years behind the decks. Heat began showcasing his cutting, scratching, and mixing skills at the age of 16 in some of the most well known clubs in the Buffalo area as well as getting picked up by local Urban radio station 93.7 WBLK. DJ Heat’s skills and popularity were further recognized when he was nominated for Northeast Mixshow DJ of the Year at the Global Spin Awards, an award ceremony which honors some of the most prominent DJs in the world.

In Summer 2016 Heat was inducted as a member of Rick Ross’s elite DJ crew the Black Bottle Boys which is one of the most prominent DJ coalitions worldwide representing Belaire Champagne. Fall 2016 Heat packed up and took his talents to the west coast to join the all-star team at WE 96.3 in Portland Oregon where he continues to further develop his radio skill set and chase his dream.

Drake

Rihanna

Bruno Mars

The

Weeknd

Chris

Brown

G-eazy

Cardi B

DJ Khaled

Nicki Minaj

Kendrick Lamar

Migos

N.e.r.d

Jay Z

Kanye West

Logic

Post Malone

WE 96.3 | Artists

WE 96.3 | Fan Feedback

WE 96.3 | Website

OWN THE STREAMING PRE-ROLL ON WE 96.3!we963pdx.com

KINK 101.9| Hot Sheet

• Streaming spots• Streaming player banner• Video pre-roll :15• Wall Paper• Email 300 x 250• Email in content• Station mobile applications• Social Media Sweepstakes Platform• Text messaging

• Winning Weekend • Concert Pre-sales

• Facebook contesting• Video Channels• Station mobile applications• Programmatic- Retargeting- Search

Targeting

WE 96.3 | Digital Assets

Scarborough R1 2017: Mar16-Feb17 *18+ Nielsen recent 3-month average

SPONSORABLE FEATURES

•Commercial Free Music•Saturday Night Mix•WE MIX-DJ Heat •Request Line-**963•Flyaways•Ticket Stops•Poochamania

DIGITAL ADVERTISING

•:15 video pre-roll in streaming player

•Social Media Sweepstakes Platform for giveaways

•Display banner ads – run of site or geo-targeted

•Text campaign and mobile advertising

•Web Takeovers

HIP, LIVE, CURRENT

WE is music discovery for today’s millennial. With live DJs relating to their audience, WE is your local connection to the hottest trendsetters. This high-energy party is the solution for a void in Portland radio. With some of the nation’s most mass appeal, chart topping artists, WE is Portland’s newest, favorite radio station.

-194,000+ weekly listeners- 1,500 Facebook followers- Facebook contests, sponsored posts and tile ads

-Advertising directory listings

36% Some College

38% White Collar

58% Male

42% Femal

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WE 96.3 | Hot Sheet

MONDAY - FRIDAY

Music Block Lo Ebro & Laura Tino Cochino Radio Nessa Sarah G

6a-9a 9a-1p 1p-4p 4p-8p 8p-12a 8p-12a

WE is music discovery for today’s millennial and · 2018-07-30 · WE is music discovery for today’s millennial and Gen X listener. WE is live DJs relating to their audience.

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