We Don’t Look Like That! Advertising’s View of Women By: Shelby McDaniel
We Don’t Look Like That!Advertising’s View of Women
By: Shelby McDaniel
Introduction Advertising’s view of
women? How advertisers alter
images? How do advertisements
affect women? Do ads have negative
affects in other aspects of society?
Why?
Dove Evolution
Advertisers Sell “Normalcy”
Most important- beauty, looks, body
Ad women (“Real women”) shown as unhealthy
Advertisers Alter Images Flaunt ideals of
“true beauty” Models are
unhealthy› Drugs, food
deprivation Girls of all ages
see these ads Drive women to
drastic measures
Advertisers Sell Inequality
Beauty above intelligence Ads enforce notions of inferiority
Effects on Society
Inappropriate web games› “Miss Bimbo” website- UK› Targets young girls› Promotes sex, diet pills, lingerie, plastic
surgery
Effects on Society
Clothing retailers advertise sex to sell products› American Apparel features scandalous ads› Objectifies women
Effects on Society Sex-filled ads
exploit women› Women depicted as
things, not humans
› Promotes violence
Effects on Society Websites supporting
eating disorders, plastic surgery, diet pills
› Websites and blogs giving “tips”
› Girls are beginning to believe this is acceptable
Conclusion What we see vs. what is
real› Retouching
Celebrities are living advertisements
Can circumstances change?› Magazines/designers fighting back› Healthy campaigns› Organizations supporting
health and happiness