We Create business for you By Jimé Essink, President & CEO, UBM Asia Press Conference, June Hong Kong Jewellery & Gem Fair Hong Kong Convention & Exhibition.

We Create business for you

By Jimé Essink, President & CEO, UBM AsiaPress Conference, June Hong Kong Jewellery & Gem FairHong Kong Convention & Exhibition Centre18 June 2009

TOPICS

• UBM Asia and the Jewellery Industry • June Hong Kong Jewellery & Gem Fair • September Hong Kong Jewellery & Gem Fair • Questions

UBM Asia, Asia’s leading exhibition organiser and the biggest commercial organiser in the two fastest growing markets in Asia: China and India, we stage the leading events of their kind across Asia. We organise around 110 trade shows every year.

Our jewellery fairs held in China, Hong Kong, Macau, Japan and India attract an annual attendance of 6,000 quality exhibitors and over 100,000 trade buyers from all over the world to meet their target business partners face-to-face for business matching and networking.

For more information, please visit:www.JewelleryNetAsia.com

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June Hong Kong Jewellery & Gem Fair 2009Asia’s Biggest International Mid-Year Jewellery

Event

The June Hong Kong Jewellery & Gem Fair is celebrating its 22nd anniversary this year. The Fair features over 1,000 exhibitors from 30 countries and regions and the exhibition area totals to about 40,000 square metres at the Hong Kong Convention & Exhibition Centre.

Themed Pavilions

Fine Finished Jewellery Halls 1A, B & C

Hong Kong Premier Pavilion

Halls 1D & E

Diamonds Grand Hall & Grand Foyer

Pearls Halls 3D & E

Gemstones Halls 3B & C

Silver, Packaging & Technology

Halls 5B & C

New Pavilion

Group Pavilions

Antwerp Grand Hall

China Halls 1A, 3D & 5C

Italy Hall 1 Concourse

Japan Hall 3E

Malaysia Hall 1 Concourse

Korea Hall 1A

Singapore Hall 1A

Thailand Halls 1B, 3B & 5C

United States Hall 3 Concourse

New Pavilion

A New Definition of Fabulous Hong Kong Jewellery

UBM proudly presents the newly designed Hong Kong Premier Pavilion at the June Hong Kong Jewellery & Gem Fair 2009.

Hong Kong Premier Pavilion is tailor-made for Hong Kong’s leading jewellery suppliers. The glamour and splendour of branded jewellery, the quintessence of craftsmanship and the excitement of exquisite designs will be comprehensively presented there by nearly 40 premier Hong Kong exhibitors, whose creations will surely delight both traders and connoisseurs alike.

HKPP entrance HKPP restaurant

September Hong Kong Jewellery & Gem Fair 2009

One of the top three jewellery event in the worldAsia’s biggest fine jewellery event

The biggest trade exhibition in Hong Kong

Date & Venue:21-25 September 2009 – AsiaWorld-Expo23-27 September 2009 – Hong Kong Convention & Exhibition Centre

One FairTwo Venues

The Hong Kong Convention & Exhibition Centre (CEC) evenafter its expansion in 2009, will not be big enough to accommodate all existing exhibitors in ONE location. A clearproduct sectorisation between two venues is the ONLY way tomake both venues attractive and efficient for buyers to visit the location(s) of their choice.New layout to suit buyer’s needsEasy to Source Same Product ‧ ‧ Same Area

AsiaWorld-Expo Hong Kong Convention & Exhibition Centre

21-25 September 2009 23-27 September 2009

Diamonds, Pearls, Gemstones, Equipment &

Packaging

Fine Finished Jewellery

One FairTwo Venues

Product sectorisation is applied to ALL exhibitors, not just to a specific country.

All existing, long-history exhibitors will have priority in selecting their preferred booth location.

Both venues will consequently be EQUALLY SUCCESSFUL for their exhibitors and visitors.

Fair’s expansion to generate more business opportunities

The September Hong Kong Jewellery & Gem Fair 2009 is set to become the biggest ever. The Fair’s AsiaWorld-Expo (AWE) venue opens two days before the Fair in the Hong Kong Convention & Exhibition Centre (HKCEC) and will occupy eight halls, that is 80% bigger than last year’s. We expect that all available space will be fully booked.

Meanwhile, with the completion of the HKCEC’s expansion project, the Fair will finally get full use of the venue and expected to be fully booked by the finished Jewellery exhibitors.

The TOTAL exhibition area will be around 100,000 square metres gross, represents an increase of around 20% in size, and almost 3,000 exhibitors from around the world to participate at the Fair, that is about 14% increase compared with 2008 edition. The expansion of the Fair affirms its reputation at the biggest international jewellery fairs worldwide. It also is expected to attract more participants and generate more business opportunities, also given the potential of the Asian jewellery market.

New Pavilions

• Fine Gem Pavilion • Hong Kong Premier Pavilion • International Premier Pavilion

Debut of new pavilions

The Fine Gem Pavilion is a new pavilion in the SeptemberFair at AWE. It will house the world’s finest gemstones, diamonds and pearls from carefully 50 selected companies from around the world.

Debut of new pavilions

This year the fair will unveil the Hong Kong Premier Pavilion in Halls 1D & 1E of the HKCEC, where 40 of the same Hong KongPremier Pavilion exhibitors of the June edition of Hong Kong Jewellery & Gem Fair, will take even larger exhibition space to present their branded jewellery, the quintessence of craftsmanship, and the excitement of exquisite designs in deluxe surroundings.

Debut of new pavilions

The International Premier Pavilion is another new feature of the September Fair at the HKCEC. More than 40 exhibitors from around the world will assemble at the pavilion, presenting branded jewellery of superb designs and distinguished craftsmanship that fully convey their respective cultural styles and characteristics.

Group Pavilions • The biggest-ever Diamond Pavilion Located at AWE, the Diamond Pavilion will consist of 400 exhibitors showcasing fine cut and polished diamonds, occupying over 15,000 square metres. It will be the biggest diamond pavilion under one roof worldwide, including AWDC pavilion from Antwerp and IDI pavilion from Israel.

• The biggest-ever Thailand Pavilion Thailand is one of the world’s biggest manufacturers and traders of both gemstones and jewellery. This year’s Fair will feature the largest Thailand pavilions ever organised, consisting of 250 Thai exhibitors, in both venues.

• The Gemstones & Pearls Pavilions Located at AWE, the Gemstones & Pearls Pavilions will bring to buyers quality and competitively priced gems coming directly from 700 suppliers from around the world.

Group Pavilions and Themed Halls in AWE

Group Pavilions and Themed Halls in HKCEC

Top 10 exhibiting countries and regions:

Ranking Countries/Regions

Ranking Countries/Regions

1 Hong Kong 6 India

2 Thailand 7 Japan

3 China 8 Belgium

4 Italy 9 Taiwan

5 USA 10 Israel

Visitor Promotion

• online and print ads in over 50 jewellery trade magazines in the world

• regular enewsletter and printed promotional materials send to over 100,000 data from our database

• jewellery trade VIPs will be invited under our hosted buyers programme from different key countries and regions

• active trade shows presence in different key trade fairs such as Basel, Vicenza, Tucson, Las Vegas, Bangkok, India, Turkey and Japan, etc. to promote the Fairs

• outdoor advertising in strategic locations in Hong Kong

• SMS messages will be sent to 30,000 trade buyers

• extensive free publicity coverage in all relevant jewellery magazines in the world

• special focus on high growth markets like China and India

Frequent Transportation‧ Venue to Venue

• Free Shuttle Bus Services For the convenience of registered exhibitors and visitors, the Organiser has arranged a free continuous shuttle bus service running between HKCEC/Tsimshatsui/Tung Chung and AWE. • Free Airport Express Tickets A free Airport Express same day-return tickets to AsiaWorld- Expo will be provided to the overseas visitors of the September Hong Kong Jewellery & Gem Fair.

A helping hand to minimise the buyers’ travel expenses

Hong Kong Tourism BoardThe organiser is concerned about the buyers’ travel needs. The organiser has teamed up with Hong Kong Tourism Board toprovide the buyers with special airfares, special food & beverage offers at designated hotels and entrance fee discounts at selected Hong Kong tourist spots.

Cathay Pacific AirwaysCathay Pacific Airways, together with her sister airline Dragonair, is pleased to offer exclusive business and economy class airfares for successful registered buyers in attending the September Hong Kong Jewellery & Gem Fair 2009.

Value-added Services To increase the success rate and the return on investment

(ROI) of exhibitors, UBM Asia introduces two new promotion systems, namely the Buyer Invitation Optimiser Service (BIOS) and Info Lead to all its exhibitors.

BIOS Programme

With the BIOS programme, the exhibitor can get more direct sales leads as a result of a smart and innovative way of inviting their contacts to the exhibition. Under the BIOS programme, the exhibitor will receive a regular bi-weekly report showing who among their target buyers have pre-registered. With this information, they can then proceed to contact the buyers and schedule a meeting with them at the Fair.

Info Lead

Info Lead is a brand new sales lead tracking and management service. Exhibitors can sort their leads with the qualifiers pre-set in the system or change these qualifiers for their own needs to have specific and relevant categorisations.

Supporting Associations

Advisory Board of the Fair • The Hong Kong Jewellers’ and Goldsmiths’ Association• The Hong Kong Jewellery and Jade Manufacturers Association• Hong Kong Jewelry Manufacturers’ Association• Diamond Federation of Hong Kong, China

Sponsors• The Gemmological Association of Hong Kong• Hong Kong Gold & Silver Ornament Workers & Merchants General Union• The Kowloon Pearls, Precious Stones, Jade, Gold and Silver Ornament Merchants Association

International Sponsors• Gemological Institute of America• Antwerp World Diamond Center, Belgium

AsiaThe most exciting and promising market of today, tomorrow and decades to come

Thank You