We-Community Organisation and Key Concepts ©Rob Hayles We-Community We-Community & We-(xxx) brand and the We-Community “jigsaw flower” belong to Rob Hayles
We-Community
Organisation and Key Concepts
©Rob Hayles We-Community We-Community & We-(xxx) brand and the We-Community “jigsaw flower” belong to Rob Hayles
Organisation
We-Community
We-Build
We-Cycle
We-walk
We-Jog
We-House
We-Think
We-Train
We-Research
We-GardenWe-Live
We-Work We-Produce
We-News
We-Entertain
We-Art
We-Music
We-Craft
We-Strategy
We-Enable
We-Promote
We-Protect
Umbrella Community
Interest Company
Strategy, Development, Marketing & Intellectual
Property
Holistic Areas Projects
Organisational Basics
• All business sectors and projects will be Social Enterprises – primarily Community Interest Companies– a social enterprise is an organisation or project that has primarily social
objectives whose surpluses are principally reinvested for that purpose in the business or in the community
• All business sectors and projects will have an umbrella organisation mirrored into the Community
• Primary Ethics– Sustainable (in all areas)– Collaborative– Innovative in all technologies and thinking
Key Terms
• Community– Any group of three or more that have an interaction in any environment.
Common conditions such as intent, belief, resources, preferences, needs, risks, experience, work, play may be evident singularly or in any combination.
• Sustainability– The capacity to endure.
• Collaboration– The process where two or more people or organisations work together in
an intersection of common goals• Innovation
– Change in the thought process for doing something, or the useful application of new inventions, methods, experience or discoveries
Definitions used by We-Community
Key Terms
• Stakeholder– A person, group, organisation, or system who affects or can be
affected by an action
• Enabling– Patterns of interaction which allow individuals to develop and grow
• Quality– Fit for the intended purpose
• Value– The relationship between satisfying needs and expectations and the
resources required to achieve them
Key Terms
• Opportunity Cost– the cost related to the next-best choice available to someone who has
picked between several mutually exclusive choices
• Project– A temporary organisation created for the purpose of delivering one or
more agreed products, outputs or impacts
• Output– What can be measured from the actions of a system, process, project
or work
• Impact• The consequences of possible and actual outputs, proposals and
interventions
Key Terms
• Environment– The surroundings of a person, organism, object, idea or system
• Risk– The product of the probability of an event resulting in an adverse or
favourable event, times the severity of the event
• Management– Human action, including design, to facilitate the production of useful
outcomes from a system. People manage things and tasks
• Leadership– Process of influence in which one person can enlist the aid and
support of others in the accomplishment of a common task. People motivating people
Aims
• We-Community will:– Understand the appropriate techniques and methodologies – Enable a group to decide whether it is a community– Help the community to evaluate its sustainability issues and needs– Produce the tools and inform the stakeholders of the resulting
results, issues and tools available– Enable the Community to create a state of collaborative
innovation– Enable the Community to establish Social Enterprises to generate
sustainable impacts– Monitor, review and give ad hoc guidance and help– Provide economies of scale through integration and shared
facilities
Framework
• Sustainability and Organic Growth– We-Community is a generic holistic framework
that allows ideas, systems and methodologies to be researched, implemented, reviewed and adapted sustainably and instigated at the appropriate level
– Based on Prince2 Project Management– Enabling best practice Community Development &
Cohesion and Sustainability
We-Group
The strategic arm of We-Community holds the responsibility for compliance to the aims, legislation and ethics. It is responsible for the Intellectual Property & Sustainability (We-Protect), Marketing (We-Promote) and Enabling (We-Enable) of We-Community and will ensure all of We-Community has common and equal access to assets in a cost-free manner
Key Concepts
Embedded SustainabilityRecognise Project Uniquity
Welcome Uncertainty & RisksReal-Time Stakeholder ManagementEmbedded Collaborative InnovationRe-alignment of Value and Impact
Embedded Sustainability
Profit
Social
Environment
Sustainable
Every action has sustainability at its core; building it in at all stages and is the over-riding principle within the impacts on the environment, society and profit
Project Uniquity
All projects are unique; they share dynamic commonalities in varying amounts that have an impact on each other.
Project
Environment
Experience
Tools
Team
Location
Client
Rules
Customer
Uncertainty & Risk
All projects involve uncertainty and need to be aware of them, understand , measure and review them and react appropriately
Project
Uncertainty • Awareness
• Understanding
• Measuring
• Review & Assess
• ReactionUncertainty brings risks. Risk can have potentially negative and positive impacts on the project and beyond
Stakeholder Management
ProjectStakeholder
A
Stakeholder B
Stakeholder C
Stakeholder D
Stakeholder position, size, impact and relevance changes over time within the project, aligned with the project or outside
Collaborative Innovation
A self-organising Cross-functional network involved in a project or body of work that share responsibilities and impacts for risk, benefit, costs, experience and knowledge gained from their input and output.
Impact
Collaboration
Input
There is a correlation between the small amount of individual collaboration and the increased benefits enjoyed by all.
Current Projects
We-Build• The Project responsible for the interest of and in
the Built Environment– We-Home; the design and provision for rented housing
in the community– We-Cycle; the promotion and advancement of cycling
and cycling facilities in London for the Olympic Games, the Legacy and communities in general
– We-Walk/We-Jog; the promotion and advancement of walking and walking facilities in London for the Olympic Games, the Legacy and communities in general
Current Projects
We-Think• The project responsible for the research,
training and reasoning for all stakeholders– We-Train; the provision of training within We-
Community and for external stakeholders and Social Enterprises
– We-Research; the examination of best practice and current methodologies and innovation
– We-CoIN; the promotion of Collaborative Innovation Networks
Current Projects
We-Entertain• The project responsible for cultural and
community interactions based around the creative industries– We-Art; the promotion and provision of art within
the community– We-Music; the promotion and provision of music
within the community– We-Craft; the promotion and provision of crafts
within the community
Current Projects
We-Garden• The project responsible for creating communal
community gardens designed to:– Create new open spaces– Teach children and non-gardeners– Grow food and produce for members and sale– Enable community cohesion
Current Projects
We-Cycle• The project responsible for providing
community cycling and cycle hubs that allow the hire and use of cycles within and between communities and the provision of places to park cycles, leave goods and belongings, facilities for washing, changing and eating and bringing sustainable transport, training and exercise to all in the community