WE C A R E - Scail Capital · 2018. 3. 18. · 3 WE CARE I live in a post abundance world in 2030 In our tribe We care, about the society we live in, the products we consume, the

W E

C A R E

W O R L D

3

WE CARE I live in a post abundance world in 2030 In our tribe

We care, about the society we live in, the products we consume, the value of our time, and the people we spend time with.

We waste nothing, no resource, energy or time.

Our lives are increasingly tribal as technology makes it easier to identify peers with common purpose and values. We co-exist in urban and

rural spaces operating within a Tribe of like-minded peers culturally defined by purpose.

Our identity is defined by our approach to a total holistic environment and the efficiency of production.

Our diet is predominantly plant protein based as we care both about our bodies and the welfare of the planet. We relish authentic, fresh,

sustainable, locally produced real food culture. Cooking is not a chore but a delight, especially when we cook for and with our tribe.

We have absolute transparency into the provenance of the food we consume. Supply chains are short with our fruit and vegetables grown in

robot managed urban hydroponic farms. 3D food printers elevate the texture and the ingredient to be more than their resources.

Our tribe is open source allowing access to our community owned bio-technology and data which forms the spine of our world.

Our wealth is time richness, we reject personal ownership in favour of collective physical asset investment. Instead we invest in learning, inspired

experiences and sharing knowledge. We own and trade with our data value and skills which are quantified through our tribal cryptocurrency. We

can influence the tribes collective smart buying.

The brands that provide our solutions must comply with our values. We shop in local stores that provide a luxurious experience and are staffed by

connoisseurs. Basics are automatically and efficiently supplied to our homes via B2AI.

Our life stage is not defined as a linear path - work and study merge together to create the expertise needed by the tribe. We find purpose with

experience.

Our Micro-District is an efficient-self-sufficient series of connected hubs from transport, to infrastructure; from child rearing to later life care,

our data driven administration will be free from partisan leadership politics as we support and care for our people.

4

W E

C A R EB a s e d o n a f a c t

D a t a A v a t a r

U b i q u i t o u s c o n n e c t e d s e n s o r s

E n a b l e d b y i n v i s i b l e

t e c h n o l o g y A I A s s i s t a n t

S m a r t H o m e

C a r i n g f o r e a c h o f i t s m e m b e r B a s i c I n c o m e G u a r a n t e e

B a s i c N u t r i t i o n G u a r a n t e e

S e l f - s u s t a i n a b l eR e s o u r c e S c a r c i t y

K e y d r i v e r s

B a s e d o n c o l l e c t i v e p h y s i c a l &

d i g i t a l i n f r a s t r u c t u r e M o d u l a r e n v i r o n m e n t

M i c r o - d i s t r i c t

C y b e r b a l k a n i s a t i o n

P u r p o s e f u l s o c i e t y V o c a t e u r s , ( h o b b y i s y o u r p r o f e s s i o n )

A u t o m a t i o n o f j o b s

W E

C A R E

The emerg ing drivers that have enabled this world.

5

M a n i f e s t o E C O L O G I C A L L Y B A L A N C E D S U S T A I N A B L E L I V I N G

Smart AI Technology

• We wi l l ac t ive ly shop only for higher purpose.

• Smart homes automate re -supply o f bas ic food resources us ing B2AI (bus iness to A I ) e f f ic ient ly through APIs .

• Direct to consumer supply wi l l fundamenta l ly change shopper market ing.

• Enabl ing Technology thins inv is ibly and intuit ive ly , as i t opt imises and antic ipates our l ives .

Knowledge

• Col lect ive A I , wi l l be used in the tr ibe to shape regulat ion, f ind trends and develop culture.

Food Production

• We wi l l eat f rom robotic farms, consuming high nutr i t ion plant prote in based diet .

Value

• Being t ime r ich wi l l g ive new opportunity .

• Smart A I wi l l f ree up tr ibe member’s t ime by complet ing tasks based on outputs not inputs .

Education and Work

• Soc ieta l evo lut ion may mean my educat ion is less l inear and more spec ia l is t .

• In exchange for contr ibut ing to the Tr iba l knowledge there is a guarantee of bas ic nutr i t ion and income.

• Work and play wi l l intertwine as we are rewarded for the va lue we del iver

How we Live

• We wi l l l ive in micro dis tr ic ts with our tr ibe

• Our movement reduces , except for the pursuit o f indulgence and pleasure

Wellbeing

• Staying hea lthy wi l l become our new obsess ion

• We wi l l have more t ime to use for a new generat ion of act iv i t ies

W E

C A R E

A manifesto out l ining the bel iefs and behav iours of consumers of this world.

6

P a r a d i g m s h i f t s W E

C A R E

M u l t i p l e f o r m s o f v a l u e e x c h a n g e

( t a s k s , k n o w l e d g e , d a t a , t r i b a l

c r y p t o c u r r e n c y a n d c u r r e n c y b o t h

p h y s i c a l & d i g i t a l )

E x c h a n g e s a r e e x p l i c i t l y

m o n e t a r y

P e o p l e c o a l e s c e a r o u n d c o l l e c t i v e

v a l u e s a n d h a v e a r e a d y - b u i l t

n e t w o r k t o c o l l a b o r a t e w i t h a n d

b a l k a n i z e d a g a i n s t o t h e r s .

N e t w o r k b a s e d o n l o c a t i o n s

a n d p e r s o n a l h i s t o r y

D i s t r i b u t e d e d u c a t i o n p l a t f o r m s

d e v e l o p e d b y s o c i e t i e s t o t r a i n

m e m b e r s t o d e v e l o p s k i l l s w h i c h

w i l l m e e t t h e i r c o l l e c t i v e a i m s

L i n e a r s o c i e t a l & e d u c a t i o n

m o d e l p r e p a r e s w o r k e r s f o r

t a s k b a s e d j o b s

A summary of the fundamental changes that are expected to take place for this world.

C O N S U M E R S

8

D a y i n t h e L i f e o f

Key: Mashup Innovations

A t y p i c a l d a y i n t h e l i f e o f T r i b e , f o l l o w i n g t h e d a y p a r t p r o f i l e m a p p i n g b a s i c d a t a ,

a u t o m a t i o n a n d p h y s i c a l t a s k s . 2 h o u r s a d a y a r e s p e n t o n o u t p u t b a s e d w o r k i n g a n d u p t o

1 1 h o u r s o n H e a l t h a n d I n s p i r a t i o n a c t i v i t i e s

0 7 0 0

0 8 0 0

0 9 0 0

N o o n

1 4 0 0

1 6 0 0 - 2 3 0 0AUTOMATION

Dai ly work output

i ssued

PHYSICAL TASK

W ake and Prep for

Day

DATA

Act iv i ty Data

W earable Data

Trend Data

Smart Home Data

AI Trusted

Nutrit ional

Authority

Community

AUTOMATION

Bio Heal th data

analysed correct ing

medi -nutr i t ion and

advis ing reta i l API

Health Brain

PHYSICAL TASK

Move to workstat ion

and complete dai ly

work output

DATA

Task speed analysis

Define revenue value

and awards credi ts

to AI Personal Data

Broker

Nutri -coin and

Trading Platform

Tr ibe Socia l Lunch

Gather ing

AUTOMATION

Smart Home

Resupply automated

order p laced through

Retai l API

Drone friendly

modular packaging

PHYSICAL TASK

The Vocateur Global

t r ibal News and

Data Report

Voting as requi red

Food choice Supper

Breakfast food

nutri -block

Social updates

DATA

Heal th audi t Data

Sample Data

AUTOMATION

AI Second Self

Heal th, work and

act iv i ty data

handshake through

API

PHYSICAL TASK

Learn Swim Run

Cycle Sleep top up

Read Yoga Code

Gym Explore

spi r i tual ism

DATA

Heal th opt ion choice

audi ts

AUTOMATION

Drone resupply and

supper order

del ivery

sourced from Urban

Industrial Farms,

True Food Value

PHYSICAL TASK

Fami ly

Inspi rat ion

Indulgence

KI Indulgence

Finder

Inspi rat ion t ime

DATA

Heal th audi t Data

Sample Data

W E

C A R E

An example of how a consumer of would act during a rout ine day.

9

W h a t w i l l e x i s t ?

P L A N T P R I N T SS E C O N D S E L F P E R S O N A L D A T A

B R O K E R

What it does

A playful way to build your customized food

using an open source platform and food block

nutritional food substance

Allows food composition on the back of

community intuition and health knowledge

Tech

Block chain

Micro supply chain

Additive manufacturing

Data

Science

Research

Nutrition Data

Building knowhow

Higher Level

Alternative food supply

What it does

Tells you what to eat

Reduces tension of choice

Creates and returns time and freedom

Creates time for non functional freedom to

seek inspiration

Healthy Nudging to shop well

Tech

Cloud based device accessed

Linked to external sensors

Filanent sensors

Data

Emotion and sentiment

Wellbeing and environment

Higher Level

World’s healthiest green and blue places to

live

What it does

Monetize and control your own data

Aided data sharing

Levels of transparency and standardization

AI Risk Management Agent

Tech

AI Bio Bot embedded machine learning,

sensors everywhere

Data

Multi Source

Higher Level

Autonomous personal value negotiator

Examples of products and serv ices that could emerge in the world

10

W h a t w i l l e x i s t ?

U R B A N F O O D

P R O D U C T I O N T R U E

F O O D V A L U EP E R S O N A L D A T A

B R O K E R

H E A L T H B R A I N

What it does

Food constantly available in urban super-

cities. Urban industrial farms managed by

robots the community centre, grocery

shopper of the future

Tech

Vertical Farming

Data

Artificially balanced ecosystem based on

climate and field data

Higher Level

Alternative food supply

What it does

Monetize and control your own data

Aided data sharing

Levels of transparency and standardization

AI Risk Management Agent

Tech

AI Bio Bot embedded machine learning,

sensors everywhere

Data

Multi Source

Higher Level

Autonomous personal value negotiator Live

What it does

Makes you healthier

Measure and optimizes health through nudge

and gamification, continuous monitoring

Preventing need for Doctors

Tech

Implant that provides bio diagnostic data

Data

DNA and variant profiling

Higher Level

Contributing to reduction in pressure on

health services and citizen well being

Examples of products and serv ices that could emerge in the world

11

W h a t w i l l e x i s t ?

T R I B A L T I N D E R U R B A N I N D U S T R I A L

F A R M S

T R U S T E D N U T R I T I O N A L

A U T H O R I T Y C O M M U N I T Y

T N A C

What it does

Finds people who share your values, ethics

and desires, virtual passport and

complementary skills.

Tech

AI Matching algorithm

Block chain and Tribal currency

Data

Social, activity, ID and personality data

What it does

Allow self sufficiency

Real freshness

Creating farming experience for

everyone

Tech

Hydroponic virtual farms

CRISPR

Nano processing

Solar and batteries

Plant proteins

Data

Growing data

DNA

Environmental footprint

Higher Level

Demand Sensing

What it does

Builds personalized trusted insights, data and

recommendations

Tech

Quantified self using block chain

Data

All data is open source societal

Seeded by experts and the community

Higher level

Network Science

Examples of products and serv ices that could emerge in the world

12

W h a t w i l l e x i s t ?

F E L L O W

What it does

Situational Avatar

Personal lifelong AI Assistant for emotional &

physical health

Knows me, my peer group current state of the

art behavior and provides close personalized

advice and conversational coaching

Tech

Robotics

AI

Emotional recognition

Bio sensing

Chatbot tech

Higher Level

Behavioral change

Examples of products and serv ices that could emerge in the world

13

E m e r g i n g C o n s u m e r N e e d s

R e s o l v i n g W a s t e T r u s t e d S u r v e i l l a n c e S u p p l y c h a i n e n s u r e s

p e r s o n a l i s a t i o nB I O - M E

K e e p i n d u l g e n c e

G i g e c o n o m y :

W o r k i n g o n p r o j e c t I

e n j o y

G e n e p r o f i l i n g D a t a c l e a n r o o m

C r y p t o c u r r e n c y /

S e a m l e s s p a y m e n tT r a n s p a r e n c y C o m p l e t e f o o d f o r m s

I m p r o v e d f o o d

t r a n s p o r t a t i o n

( F r e s h n e s s )

T r u s t f u l l i n f o r m a t i o n

P e r s o n a l A I a s s i s t a n t

t h a t t e l l s y o u w h a t t o

e a t + s h o p

A l l i n 1 n u t r i t i o n a l

s o l u t i o nM e n t a l w e l l n e s s

0 e m i s s i o n f o o d p r i n t

W E

C A R E

P u r p o s e i s p r e m i u m

A u t o m a t i o n c r e a t e s

t i m e f o r v a l u a b l e

e n d e a v o u r s

L ikely needs consumers would have from the env ironments , products and serv ices that they encounter.

14

C o n s u m e r M a p

P C

QT

P E R F O R M A N C E

G r o u p s o f

e x c e l l e n c e

N o w a s t e

P u r p o s e , n o t h i s t o r y

T I M E

T i m e - r i c h

M i n i m i s e o u r m o v i n g

e x c e p t f o r

i n d u l g e n c e

O n l y s h o p f o r h i g h e r

p u r p o s e

C O S T

C o l l e c t i v e p u r c h a s e s

M u l t i - f u n c t i o n a l i t y o f

p l a c e s a n d o b j e c t s

T r a d i n g s k i l l s ,

r e s o u r c e s , d a t a a n d

a s s e t s

B a s i c I n c o m e

g u a r a n t e e

B a s i c N u t r i t i o n

g u a r a n t e e

Q U A L I T Y

I n d u l g e n c e

T r u s t s y s t e m

b e t w e e n y o u a n d

s u p p l i e r s

G a m i f i c a t i o n

W E

C A R E

What k ind of impact wil l this world have on CONSUMERS?

15

C o n s u m e r P h a s e s

I N N O V A T O R E A R L Y A D O P T E R M A I N S T R E A M

U n d e r g r o u n d I n n o v a t i o nC o r p o r a t e I n n o v a t i o n

I n t e r n a t i o n a l R e a c h a n d D i v e r s i t y

S t a r t u p s / E x p e r i e n c e O p e n M i n d e d T e s t M a r k e t

O p t i m i s m a n d I d e a s w i t h o u t b o u n d a r i e s

W e a l t h t o L i v e

R e c o m m e n d a t i o n

A d v o c a c y E n d o r s e m e n t

S o c i a l C o m m u n a l

G e r m a n r e l u c t a n c e t o

c h a n g e

F r i e n d s

C u r r e n t T r e n d

C o n v i n c e c u s t o m e r

C r y p t o c u r r e n c y

R e p e a t a b l e v a l u e

B i g I n v e s t m e n t

F a s t t o M a r k e t

F e a r o f a d o p t i o n

M e e t a n e e d

I N F L U E N C E R S

M U L T I S T A R T U P

V C s

I N D U S T R Y G U R U SE N T R E P E N E U R I A L

W E

C A R E

A map showing the archetypes of consumers in three phases of the emergence of this world.

16

T i m e l i n e

H I A T U SA h i a t u s i n t r a n s f o r m a t i o n d r i v e n b y T a x a t i o n , L e g i s l a t i o n , R e g u l a t i o n , L i c e n s i n g , 4 G b a n d w i d t h , c o p y r i g h t l a w a n d c u l t u r a l a d o p t i o n o f c h a n g e . H i g h D e l i v e r y C o s t s

2 0 3 0

2 0 2 0 : T r i b a l T i n d e r i s l a u n c h e d

A n y o n e w h o w a n t s t o

c a n f i n d t h e i r t r i b e

a n d t h e t r i b e c a n

f i n d t h e i r m e m b e r s

I n t h i s t r i b e , y o u a r e

w o r k i n g w i t h p e o p l e

o n b e t t e r t h i n g s , n o t

n e c e s s a r i l y f o r

m o n e y

P e o p l e a r e m o r e l i k e

y o u - w i l l t h a t i m p a c t

t h e w o r l d i n a b a d

w a y ?

I n n o v a t i o n h a p p e n s

w h e n p e o p l e c o m e

t o g e t h e r w i t h

d i f f e r e n t p o i n t s o f

v i e w ; d i v e r s i t y o f

t h i n k i n g a n d t h e

e v o l u t i o n o f i d e a s .

Y o u p i c k t h e r i g h t

t r i b e a n d y o u d o n ’ t

s p e n d t i m e w i t h

p e o p l e w h o d o n ’ t

s h a r e t h e s a m e v a l u e

2 0 2 7 : A p p l e b e c o m e t h e i r o w n c i t y

A p p l e i s t h e f i r s t

o f m a n y b i g

c o r p o r a t i o n s t o

c r e a t e i t s o w n

t r i b e

2 0 2 2 : E u r o p e b e c o m e s t r u l y b o r d e r l e s s

T h e f i r s t m e g a

t r i b e .

2 0 2 8 : F r e s h f o o d b e c o m e s e a s i l y a v a i l a b l e t o a l l

A l l o f i t l o c a l l y

g r o w n i n s h i p p i n g

c o n t a i n e r m i c r o

f a r m s

2 0 2 9 : B u i l t E n v i r o n m e n t C h a n g e

R e a l e s t a t e

c h a n g e : b u i l d i n g s

a n d c i t y

i n f r a s t r u c t u r e s

a d a p t t o t h e

c h a n g i n g n e e d s

o f a t r i b e

s o c i e t y .

W E

C A R E

2 0 2 7 : W a s t e

A l l t y p e s o f w a s t e - f o o d , e n e r g y , w a t e r b e c o m e s s o c i a l l y u n a c c e p t a b l e .

2 0 2 5 : F o o d w a s t e p o l i c y

D i s p l a y e d s h e l f l i f e i s a c c u r a t e a n d l e g a l l y b i n d i n g .

A t imeline of the hypothet ica l events that would lead to a form of this world maturing .

17

T i m e l i n e - D e c i s i o n P o i n t s

2 0 3 0

2 0 2 8 : W a s t e

i s i l l e g a l

E q u i v a l e n t t o c o r p o r a t e m a n s l a u g h t e r

P a r a d i g m s h i f t A s o c i e t a l s e n s e o f m o m e n t u m w i l l b u i l d w h e r e t h e m e a s u r e o f w e a l t h i s n o l o n g e r m o n e y . A s e n e r g y b e c o m e s s c a r c e , w a t e r a n d f o o d s u p p l i e s b e c o m e i n c r e a s i n g l y p r e c i o u s , e n v i r o n m e n t a l i s s u e s b e c o m e p a r a m o u n t . V e g e t a r i a n i s m b e c o m e s t h e n o r m .

2 0 2 9 :

A g r i c u l t u r a l

P o l i c y

A g r i c u l t u r a l

s u b s i d i e s a r e

a b o l i s h e d -

l e g a l

r e q u i r e m e n t f o r

f o o d t o b e

s o u r c e d w i t h i n

a 1 0 m i l e r a d i u s

o f

c o n s u m p t i o n .

2 0 2 5 :

T i p p i n g

P o i n t

5 G w i l l b e a

t i p p i n g p o i n t

u n l o c k i n g a

g a t e w a y t o

d a t a e x c h a n g e

S o c i a l

S h i f tN a t i o n a l b o r d e r s n o l o n g e r a c t a s t h e d i v i d e b e t w e e n s o c i a l g r o u p s b u t p e o p l e a r e d e f i n e d b y t h o s e w h o o c c u p y c i t i e s a n d t h o s e w h o d o n ’ t

W E

C A R E

2 0 2 4 : S o c i a l

s h i f t i n

s o c i e t y ’ s

a p p r o a c h t o

c o n s u m e r i s m

N e w h u m a n r i g h t s

w h e r e d a t a w i l l

b e s h a r e d w i t h

e v e r y o n e ; l i v e i n

a n

e n v i r o n m e n t a l l y

f r i e n d l y w a y .

P u r p o s e o f a

s u s t a i n a b l e w o r l d

w i l l s u p e r s e d e

t h e p r o f i t m o t i v e

T h e r e n e e d t o b e

e n o u g h p e o p l e

w h o a r e a w a r e o f

t h i s s u b s c r i b e t o

t h i s p o i n t o f

v i e w .

A s e n s e o f

m o m e n t u m :

m o n e y w o n ’ t

d r i v e t h i s , b u t a

d e s i r e f o r s o c i a l

c h a n g e

Society wide

disengagementc o m m o n p u r p o s e , g o a l s a n d c o h e s i o n b e c o m e l o s t i n p r o t e c t i o n i s m f e a r a n d e v e n t u a l l y w i d e s p r e a d t e r r o r i s m .

Predicted regulatory & societa l shifts which wil l enable this world.

B U S I N E S S

I M P L I C A T I O N S

19

F u t u r e P l a y e r s W E

C A R E

R E G U L A T O R S I N F L U E N C E R S

F O O D

M A N U F A C T U R E R

& R E T A I L E R S

E Y T E C H N O L O G I S T S I N V E S T O R S

M O T I V A T I O N S

• S e c u r i t y

• F a i r n e s s

• T a x I n c o m e

• E f f i c i e n c y t h r o u g h

s t a n d a r d s

‣ Social Status

‣ Shar ing

knowledge

‣ Inspi rat ion

‣ Creat ing workf ie ld

‣ New Recipes

‣ Consumer

re levance

‣ Pharmers

(Pharma + Farms)

and Innovators

‣ Creat ing new

values

‣ Leading

Innovat ion

through wor ld

class insight

‣ I n n o v a t i o n / C r e a

t i n g n e w t h i n g s

‣ I m p r o v i n g t h e

w o r l d

‣ H a c k i n g t h e

s y s t e m

‣ R O I

‣ M u l t i p l y

a s s e t s

‣ D r i v e

d i s r u p t i o n

‣ B o n u s

V A L U E

‣ Stabi l i ty

‣ Rel iabi l ity

‣ Food Safety

‣ Recogni t ion

‣ Communal Glue

‣ Progress

‣ Product ive

Habi tat

‣ Mul t i -cul tural

society

‣ Change

resistance

‣ Creat ing

consumer need

‣ Looking for

di f ferent iat ion

‣ Premiumising

crops

‣ The catalyst for

change and

revenue growth

‣ Idea incubat ion

‣ Model factory/Lab

‣ Knowledge

‣ Tech, Science,

Socia l

‣ Solut ions

‣ Credibi l i ty

‣ Bringing products

& services to l i fe

‣ Change

‣ Smart Money

‣ Networks

Platforms

‣ Capi ta l iz ing the

future

Players that wil l take a role in shaping this world, with mot ivat ions and sources of va lue for each.

21

V a l u e P o o l s

S e l l i n g e x p e r i e n c e

O w n i n g a l l t h e c o n t e x t u a l k n o w l e d g e

T h e r e w i l l b e a t r a n s i t i o n f r o m i n d i v i d u a l s b u y i n g

b a s e d u p o n i m m e d i a t e a n d s h o r t t e r m d r i v e r s w h i c h

c a n o f t e n b e i n f l u e n c e d b y c o n v e n t i o n a l m a r k e t i n g

n u d g e s t o b u y e r s t h a t r e p r e s e n t a t r i b e a n d h a v e w e l l

p r e s c r i b e d a n d l o n g t e r m v a l u e s e t . T h i s m e a n s t h e r e

i s a l a r g e o p p o r t u n i t y f o r t h o s e r e t a i l e r s t h a t e n g a g e

a t a d e e p l e v e l w i t h t r i b e s e a r l y o n t o d o m i n a t e t h e

m a r k e t . I n p a r t i c u l a r e n g a g i n g w i t h t r i b e s i n a w a y

w h i c h a d d r e s s e s t h e i r c o r e v a l u e s .

O w n i n g p h y s i c a l i n f r a s t r u c t u r e a c t s a s a f o u n d a t i o n

D e v e l o p i n g m o r p h i n g e n v i r o n m e n t s

C r e a t i n g s t r o n g i n f r a s t r u c t u r e i n w h i c h u r b a n f a r m i n g

c o - e x i s t s w i t h a l i v i n g a n d w o r k i n g p l a c e i s e s s e n t i a l

t o c r e a t e s u s t a i n a b l e c e n t e r m i n d s e t . A s t e c h n o l o g y

w i l l b e m o s t l y i n v i s i b l e , p h y s i c a l h o m e w i l l n e e d t o

b e c o m e s m a r t : i n t e g r a t i n g e n e r g y p r o d u c t i o n

i n f r a s t r u c t u r e , a c c e s s f o r a u t o m a t e d d e l i v e r y a n d

f i t t i n g t r i b e s t a n d a r d t o a v o i d w a s t e . T h e r e i s a l a r g e

o p p o r t u n i t y i n t r a n s f o r m i n g d u m b i n f r a s t r u c t u r e i n t o

c o n n e c t e d s m a r t e n v i r o n m e n t .

T R I B E S

I N F R A S T R U C T U R E

P R O V I D E R S

D A T A P L A T F O R M

E X C H A N G E S

S O C I A L

C O M M U N I C A T I O N

P L A T F O R M S

A U T H E N T I C B R A N D S

W I T H V A L U E S A N D

P U R P O S E

G E N E T I C P A T E N T

O W N E R S

W E

C A R E

Fundamental winners and sources of va lue in this world.

22

B a r r i e r s W E

C A R E

R i s k s o f d e l a y e r i n g

t r i b a l s o c i e t y i n t o t h e

“ h a v e s ” a n d “ h a v e -

n o t s ”

N e w c o m m u n i t y b a s e d

o n t r u s t , t h e

a r c h i t e c t u r e o f t h e

n e t w o r k w i l l e n c o m p a s s

& i n c l u d e d i v e r s i t y

P o l i t i c a l

s o v e r e i g n t y s l o w s

o p e n i n g o f b o r d e r s

C u s t o m s w i l l n e e d t o

c o m p l e t e l y r e s h u f f l e

t o r e c o g n i s e n e w

“ s t a t e ” / t r i b e s ” .

C o s t o f a s t r o n g

d i g i t a l a n d p h y s i c a l

i n f r a s t r u c t u r e

5 G w i l l b e a t i p p i n g

p o i n t u n l o c k i n g a

g a t e w a y t o d a t a

e x c h a n g e a n d n e w

p l a t f o r m

t e c h n o l o g i e s .

Barriers to the development of this world.

23

Q u e s t i o n s

? ? ?

T r i b e b u y e r r e p r e s e n t a t i v e s

w o r k i n g w i t h t h e i r o w n

t r i b e ’ s A I w i l l b e c o m e t h e

b e s t i n f o r m e d , s m a r t e s t a n d

m o s t d e m a n d i n g s e t o f

b u y e r s . T h e s e b u y e r s w i l l

h o l d s i g n i f i c a n t o p p o r t u n i t y

t h r o u g h t h e i r r e p r e s e n t a t i o n

o f t h e i r t r i b e . H o w w i l l

b r a n d s e v o l v e t h e i r s

p r o d u c t s t o d e m o n s t r a t e i t ’ s

a p p l i c a b i l i t y t o t h e s e

b u y e r s ’ s p e c i f i c p r o d u c t

r e q u i r e m e n t s ?

H o w w i l l y o u s e r v i c e t h e

n e e d s o f t h i s n e x t

g e n e r a t i o n o f b u y e r s ?

H o w w i l l y o u c o m m u n i c a t e

w i t h t h e m w i t h o u t a n y

p a c k a g i n g o r s h o p s ?

I n a w o r l d o f t r a n s p a r e n c y

d o y o u n e e d d i f f e r e n t

s u p p l y c h a i n s f o r d i f f e r e n t

t r i b e s ?

W i l l s u p p l i e r s l i m i t

t h e m s e l v e s t o a s i n g l e

c h a n n e l ?

W E

C A R E

Key quest ions that consumers companies wil l need to cons ider?

C A S E S T U D Y

25

B u s i n e s s M o d e l

C a n v a s

DESIGNED BY: STRATEGYZER AG

• Could Rewe becom e the place

where you m eet your next -wi fe?

• Social act iv i t ies especial l y

for elder ly

• Creat ing t rust

• Anchor the brand in people

l i festyle

• Creat ing pleasure

• Physical Stores need to

enhance and provide f lexib i l i ty –

new store adventures,

t ransparency and food sources

• AI that can understand the

m arket , that does not just

sel l products but provide a

l i festyle

• AR to create exper ience

• Direct to consumers

• Key par tnerships wi l l be enabled

by sm ar t cont racts in order to

ensure t ransparency

• Tr ibe buyer representat ives

as people wi l l buy

col lect ively

• Hotels - as retai l could

m erge wi th the hotel

indust ry

• Ownership st ructure - as

l ocat ion wi l l be even m ore

valuable.

• Ownership of network

par tnership

• Community Relat ion, f rom

personal to col lect ive

• Tr ibe sponsorship

• Data exchange

• Par tnership

• Transportat ion f rom person to

community

• Consumer exper ience & User

exper ience :

• Nutr i t ionist

• Analyt ics & AI

• Archi tects

• Zero W aste Supply Chain

• Urban farming

• Process automat isation

• Transportat ion

• Inspi r ing the consumer Ethos and Pathos:

• Event and social event

• Direct to consumer relat ions

• 24 hours business operat ions

• Technology :

• UX / CX which create t rust

• AI

• Tr ibal subscr ipt ion and inc lusive

cryptocurrency economy

• Becom ing a l i festy le brand due to incredible

3D exper iences wi th seam less paym ents

and col laboration for each t r ibe to help them

achieve thei r purpose.

Key Partners Key Activities Value Proposition Customer Segments

Key Resources

Cost Structure Revenue Streams

• B2AI (Business to AI ) - Sm art

Hom e & AI

• B2C - Tr ibes: co-creation and

col laboration

Customer Relationships

Channels

• Creat ing am azing exper ience

wi th inspi rat ional s tores and

concept stores

• Innovations in food serv ices :

• In f l ight grocery shopping or

c l i ck and col lect

• New type of food format for

fast - to-go or sm aller

por t ions

• Automate smart home

relevancy

• Reorganisation of the supply

chain

• Providing real ‘Fresh Food’

using blockchain

• Pr ivate non-brand labels

ethical region sustainable

• Achieving zero waste

supply-chain

• Qual i ty cost

• Higher cost of raw m ateria ls

• Tai loring products to specif ic

groups/ t r ibes

• Cost of Freshness

W E

C A R EAn example bus iness model for the case s tudy c l ient operat ing in this world.

26

S t r a t e g i c C h a n g e

D e c a y o f t h e c e n t r a l

l e a d e r s h i p a n d t h e r i s i n g r o l e

o f d i r e c t r e l a t i o n s h i p s w i t h

e a c h t r i b e . A s c o n s u m e r s w i l l

h a v e m o r e t i m e a n d a c t i v e l y

s h o p o n l y f o r h i g h e r p u r p o s e ,

R e w e w i l l h a v e t o r e c o g n i s e ,

c o m p l y a n d m o r p h t o d i f f e r e n t

a n d c o n t r a d i c t o r y d e m a n d s .

E n d t o e n d v a l u e c h a i n

e f f i c i e n c y f r o m f a r m t o f o r k .

R e w e w i l l h a v e t h e

r e s p o n s i b i l i t y t o a n s w e r t o

c o n s u m e r b i o - m e n e e d s a s

w e l l a s e n a b l i n g t h e m t o t a k e

m o r e r a t i o n a l a n d s u s t a i n a b l e

d e c i s i o n s . T r a n s p a r e n c y w i l l

l e a d t o r e s p o n s i b i l i t y . R e w e

w i l l n e e d t o d e m a n d f u l l

t r a n s p a r e n c y o f i t s s u p p l i e r s

i n o r d e r t o m a i n t a i n q u a l i t y

c o n t r o l s a n d i n f o r m t h e i r

c o n s u m e r s .

B y c r e a t i n g e x p e r i e n c e a n d

s o c i a l e v e n t s R e w e w i l l n e e d t o

c r e a t e t r u s t s y s t e m s i n t h o s e

n e w c o m m u n i t i e s .

A s C i t i e s w i l l m o r p h i n t o

n e t w o r k s b r o u g h t t o g e t h e r a n d

f o r m e d t h r o u g h c o m m o n v a l u e s ,

R e w e w i l l h a v e t o s h i f t f r o m

b e i n g a f u n c t i o n a l s t o r e t o

b e i n g t h e h e a r t o f t h e

c o m m u n i t y w h i c h a d d r e s s e s

t r i b a l v a l u e s .

C o u l d R e w e h e l p t r i b e s a c h i e v e t h e i r p u r p o s e ?

A r c h i t e c t u r e o f

s o c i a l h u bT r a n s p a r e n c y &

S u s t a i n a b i l i t y V a l u e b a s e d n i c h e

b r a n d

W E

C A R E

Three key s trateg ic changes that the case s tudy c l ient would need to t rans it ion to the new bus iness model.

27

P r o o f T r e e

W E

C A R E

T e c h

W i l l a d r o n e a n d s t a n d a r d i s e d

p a c k a g i n g n e t w o r k b e e f f i c i e n t

a n d m a i n t a i n a b l e e n o u g h t o m e e t

t h e n e e d s o f a n e v e r g r o w i n g

p o p u l a t i o n ?

C o n s u m e r

W i l l a t r i b e ’ s v a l u e s b e s t a b l e a n d

c o n s i s t e n t e n o u g h f o r i t t o b e

w o r t h w h i l e f o r R e w e t o b u i l d

b e s p o k e s u p p l y c h a i n s f o r t h e m ?

B u s i n e s s

H o w c a n s u p p l i e r s b e c o n v i n c e d t o

p r o v i d e t h e t r a n s p a r e n c y t h a t

t r i b e s w i l l d e m a n d ?

W E

C A R E

The three fundamental proofs & foundat ions that should be establ ished in order for the case s tudy c l ient to commit to this fu ture.

P R O B A B I L I T

Y

& I M P A C T

29

P r o b a b i l i t y

W E C A R E2 0 1 7 5

V e r t i c a l U r b a n F a r m i n g R e g u l a t i o n s & P r i c e o f R e a l - e s t a t e

P o r t f o l i o c a r e e r a n d o u t p u t b a s e d j o b s E n g a g e m e n t w i t h c o n t i n u o u s l e a r n i n g

B a s i c I n c o m e G u a r a n t e e S l o w c h a n g e s i n r e g u l a t i o n s

A I u n d e r s t a n d i n g c o n s u m e r a s p i r a t i o n s D e m a n d f o r p r i v a c y

T i m e R i c h s o c i e t y t h a n k s t o j o b

a u t o m a t i o n H i g h p r i c e o f r o b o t i c s & A n a l y t i c s

0-7

W E

C A R E

A measure of how l ike ly it is that the majority of Berl in wil l adopt this world, together with the inf luences that push the c hange and those that wil l res is t the change.

30

I m p a c t W E

C A R E

An infographic demonstrat ing the re lat ive impact this world would have on the e ight themes of consumer l i fe . [based on the co l lect ive opinion of the team who developed this world]