POWER IN PARTNERSHIP POWER IN PARTNERSHIP We Are USATF
POWER IN PARTNERSHIP
POWER IN PARTNERSHIP
We Are USATF
USATF and You
The image of a track & field athlete of any age
calls to mind speed, beauty, fitness and grace in
motion. Ours is the basis of nearly every sport and
is one of the most broadly influential lifestyle
sports in the United States, with millions of young
track and cross country athletes and 30 million
Americans who will go running at some point this
year – 10 million of them with regularity.
USA Track & Field is a family of participants,
coaches, events, event directors, volunteers and
their families who live in, and travel to, every
corner of the country.
- 110,000 members of USA Track & Field
- Nearly 6,000 USATF-sanctioned events
each year
- More than 40 USATF National
Championship events annually
A Partnership with USA Track & Field Provides:
PREMIUM BRAND - USA Track & Field holds a
unique place in American culture. Like our sponsors
themselves, we stand as the premium brand in our
category, fielding the World’s #1 Track & Field Team
and overseeing the #1 middle-school and high
school participatory sport in the country.
ORGANIC DIVERSITY - With a socioeconomic demographic that
spans from inner cities to Wall Street, USA Track & Field
members are found in every demographic, in every geographic
region of the country. Every size, shape, ethnicity, age, gender
and household income can be found in the sport. More than 60
percent of USATF’s110,000+ members are youth athletes, ages
18 and under, while the 125 athletes who compose Team USA at
the Olympic Games win the hearts and minds of millions as the
World’s #1 Track & Field Team.
A Partnership with USATF Provides:
BROAD REACH - Equally as important is
that the thousands of influencers and
tastemakers in the sport – parents,
coaches, officials, volunteers, and the
professional athletes who serve as
heroes– also are USATF members.
All are not only USATF members,
they are clients of USATF sponsors.
Asset Offerings
We offer our partners a wide
range of partnership options that
reflect the wide reach of
excellence within USA Track &
Field. National media platforms,
grass-roots outreach, lifestyle
and health programs, and
affiliation with other premium
brands: all are a sampling of
what we have to offer.
USATF Partnership Opportunities Entitlement of USATF
Championship Series
• A series of up to eight nationally televised,
elite track & field competitions in cities such
as Boston, New York, Philadelphia and Eugene,
Ore., broadcast on NBC and ESPN
• Features the country’s top athletes, including Allyson Felix, Sanya
Richards, Ashton Eaton, Lolo Jones, Tyson Gay and Galen Rupp, as well
as international stars like Usain Bolt.
• Title sponsorship includes a fully branded destination
website, TV commercial time, entitlement of a minimum of
two events at each stop, onfield signage, and new/social
media promotion and other elements catered to suit
our partners’ objectives
Nearly 70,000 athletes per year participate in
USATF’s Youth programs, from the grass
roots to national levels, at more than 150
local, regional and national meets
• Outreach to nearly 3,000 clubs and 57 USATF
Associations around the country
• Includes fully branded section of www.usatf.org,
entitlement of Junior Olympic Championships
(8,000 athletes plus their families), Youth Indoor
(600 athletes) and Outdoor (2,100 athletes)
Championships, Junior Olympic Cross Country
Championships (2,500 athletes) and USA Junior
Track & Field Championships (800 athletes)
• Partner opportunities for educational seminars,
entitlement of Junior Olympic All-American
program, event signage, new/social media
promotion and direct consumer engagement
Entitlement Opportunities - Youth
Entitlement of USATF Fan Zone
• An interactive, direct-to-consumer engagement
space, this mobile unit visits 6-8 sites per year
• Product sampling, branding and consumer
surveys meld with an interactive footprint that
engages fans in track & field activities and
educational areas
• Thousands of consumer surveys captured
annually; tens of thousands of consumers
engaged
Entitlement Opportunities
Entitlement Opportunities
Entitlement of USA Running Series
• An 11-race series of high-profile USATF
national championship road races for elite men
and women
• Participation of top stars Deena Kastor,
Shalane Flanagan, Kara Goucher, Meb
Keflezighi and Ryan Hall
• Championship races take place within the
structure of some of the country’s biggest
and most successful road racing events
• Entitlement includes a fully branded destination
website, presence on webcasts, event signage
and new/social media promotion
Entitlement Opportunities
Entitlement of Win With Integrity Program
• USATF and Team USA athletes engage in
community outreach aimed at educating youth,
parents, educators, and coaches about the
positive results that come from leading a
physically active, drug-free lifestyle while living
with integrity
• Founded by USATF in 2004, Win With
Integrity directly touches 20,000 young
people annually at schools and community
centers around the country
Entitlement Opportunities
USATF High Performance Assets
•USATF Athlete Podium Project
- Supports future medalists as they rise through the
competitive ranks
- Provides needed resources to emerging stars
- Fosters corporate affinity with athletes earlier
in their careers to establish brand loyalty
•Elite Athlete Summit
- Includes presentation of educational seminars at
Elite Athlete Retreat, Elite Athlete “Rookie Camp”
-Direct access to USATF’s most elite athletes,
influencing their peers and serving as
tastemakers to American consumers
• Team USA Training Camp
-Up to a 10-day Team USA camp prior to World
Championship and Olympic competition
• Chula Vista Training Center
-Training site for 20-30 full-time resident athletes
Entitlement Opportunities
Entitlement of USATF High
Performance Assets
•High Performance Training Centers
- Led by coaches with long-term records
of success, these centers are training
enclaves of elite professional athletes
focused on broad event disciplines
- Centers receive funding from USATF
- to help cover costs of operation
- Opportunity to title-sponsor Centers and athletes
• Sport Performance Workshops
- Team USA’s most elite athlete participate in a workshop
atmosphere addressing sport science, sports medicine, sport
psychology and nutrition. Up to 20 held each year
• Team USA Relay Camp
• Athlete lounges at USA Championships and World Championships
- Rights to marks
- Commercial units on USATF Championship
Series broadcasts
- Onfield signage at USATF events
- Presentation of educational seminars
At Elite Athlete Retreat, Elite Athlete
“Rookie Camp,” Junior Olympics
and Youth Championships
- USATF Coaching Education Programs
Additional Benefits/Activation Elements
– packaged or ala carte
Presence in USATF Fan Zone
Social media, print and online advertising/promotions
- Fast Forward membership magazine (print, digital
edition and app)
- Elite Beat magazine (print, digital edition and app)
- USATF Championship Series and USATF
Championship event programs
- Online ads at www.usatf.org
- Promotion via Facebook (140,000 fans) and
Twitter (43,000 followers)
- Eblasts to USATF members
Additional Benefits/Activation Elements
– packaged or ala carte
USATF Masters programs
- Championship programs for active Americans over age 40
USATF Annual meeting
- 4-5 day annual gathering of 1,000 leaders
and tastemakers in the sport
- Title sponsorship of Annual Meeting
- Title sponsorship of Jesse Owens Awards and Hall of
Fame Induction Ceremony
- Awards breakfast and vendor expo
Access to USATF member database for direct email
- Email directly to full USATF member list or sort by demographic
Additional Benefits/Activation Elements
– packaged or ala carte
For More Information on Partnerships with USA Track & Field:
Jill M. Geer
Chief Public Affairs Officer
317-713-4654