We Are Social’s Guide to Social, Digital and Mobile in Laos (2nd Edition, Oct 2012)

we are social�

LAOS �SOCIAL, DIGITAL �AND MOBILE IN�

NOVEMBER 2012 �

FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE �

CONTACT SIMON KEMP AT WE ARE SOCIAL:�

[email protected] �

@WEARESOCIALSG �

+65 9146 5356 �

WEARESOCIAL.SG �

3 �

6,586,000 �

527,400 �

268,620 �

5,481,000 �

TOTAL POPULATION�

INTERNET USERS�

USERS ON TOP SOCIAL NETWORK�

MOBILE SUBSCRIBERS�

LAOS�OCT�2012 �

URBAN�

INTERNET PENETRATION�

SOCIAL NETWORKING PENETRATION�

MOBILE PENETRATION�

RURAL �

34%�

83%�

66%�

4%�

8%�

COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);

URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (NOV 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q2 2012) � 3 �

6,586,000�CURRENT POPULATION OF LAOS:�

SOURCE: THE US CENSUS BUREAU (OCT 2012) � 4 �

66%�OF LAOS’S POPULATION OF �

LIVES IN RURAL AREAS �

SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (ACCESSED SEP 2012) � 5 �

55%�OF THE POPULATION OF LAOS�

IS UNDER THE AGE OF 30 �

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (SEP 2012) � 6 �

21�MEDIAN AGE IN LAOS:�

SOURCE: THE US CENSUS BUREAU (NOV 2012) � 7 �

ONE THIRD �OF LAOTIANS ARE �

BELOW THE AGE OF 15 �

MORE THAN�

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (SEP 2012) � 8 �

11 �

THE LARGEST SINGLE AGE �GROUP IN LAOS IS PEOPLE AGED �

SOURCE: THE US CENSUS BUREAU (NOV 2012) � 9 �

527,400 �NUMBER OF INTERNET USERS IN LAOS:�

SOURCE: INTERNETWORLDSTATS (ACCESSED SEP 2012) � 10 �

8%�INTERNET PENETRATION IN LAOS: �

SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESSED SEP 2012) AND THE US CENSUS BUREAU (SEP 2012) � 11 �

30,000 �

ESTIMATED NUMBER OF�BROADBAND SUBSCRIBERS IN LAOS: �

SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q2 2012) � 12�

0.5%�OF THE POPULATION�

THAT’S LESS THAN�

SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q2 2012) AND THE US CENSUS BUREAU (SEP 2012) � 13�

30,000 �

NUMBER OF WEBSITES REGISTERED �UNDER LAOS’S ‘.LA’ DOMAIN:�

SOURCE: LAOVOICES (APR 2012) � 14�

51%�OF LAOS’S NETIZENS �ARE ON FACEBOOK�

SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESS SEP 2012) AND FACEBOOK (NOV 2012) � 15 �

268,620 �SOCIAL MEDIA USERS IN LAOS:�

SOURCE: FACEBOOK AD PLANNER (NOV 2012) � 16 �

4%�

THE PENETRATION OF SOCIAL �MEDIA IN LAOS IS JUST�

SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012) AND THE US CENSUS BUREAU (SEP 2012) � 17 �

64%�IN THE PAST 6 MONTHS �

THE NUMBER OF FACEBOOK�USERS IN LAOS HAS GROWN�

SOURCE: SOCIALBAKERS (NOV 2012) � 18�

581 �

NEW FACEBOOK USERS �IN LAOS EVERY DAY: �

SOURCE: BASED ON DATA FROM SOCIALBAKERS (NOV 2012) � 19 �

SOURCE: BASED ON DATA FROM SOCIALBAKERS (NOV 2012) � 20 �

THAT’S A NEW FACEBOOK�USER EVERY 2½ MINUTES�(! )!

64% �OF FACEBOOK USERS IN�

LAOS ARE UNDER 25 �

SOURCE: BASED ON DATA FROM FACEBOOK AD MANAGER (SEP 2012) � 21�

SOURCE: FACEBOOK AD MANAGER (SEP 2012) � 22 �

FACEBOOK IN LAOS�OCT�2012 �

FEMALE:�43%�

MALE:�57%�

25-34:�25%�

65+:�1%�

35-44:� 7%� 13-17:�

18%�

18-24: �46%�

55-64:�1%�

45-54:�2%�

5,481,000�

NUMBER OF MOBILE �SUBSCRIBERS IN LAOS:�

SOURCE: BUSINESS MONITOR INTERNATIONAL (Q2 2012) � 23 �

1,477,456 �NEW MOBILE USERS IN LAOS IN 2011: �

SOURCE: MINISTRY OF POSTS AND TELECOMMUNICATIONS, AS CITED BY THE INTERNATIONAL TELECOMMUNICATION UNION (MAR 2012) � 24�

37%�IN 2011 �

MOBILE PENETRATION�IN LAOS GREW BY �

SOURCE: MINISTRY OF POSTS AND TELECOMMUNICATIONS, AS CITED IN INTERNATIONAL TELECOMMUNICATION UNION (MAR 2012) � 25 �

95%�OF ALL PHONE �USERS IN LAOS �

MOBILE-ONLY USERS�ACCOUNT FOR �

SOURCE: MINISTRY OF POST AND TELECOMMUNICATIONS, AS CITED IN LAOVOICES (MAR 2012) � 26 �

MOBILE PHONE SUBSCRIPTIONS�

LAOS IS ‘MOSTLY MOBILE’�

SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q2 2012) AND THE MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012) � 27�

FIXED-LINE PHONE SUBSCRIPTIONS�

5,481,000 � 250,000 �VS�

20,000 �LAOTIANS GET REGULAR �NEWS UPDATES VIA SMS�

SOURCE: LAOS PRESS FREEDOM REPORT, AS CITED IN SEAPA (MAY 2012) � 28 �

36%�OF INTERNET USE IN LAOS �

MOBILE ACCOUNTS FOR �

SOURCE: PINGDOM (ACCESSED NOV 2012) � 29 �

80%�OF LAOTIANS HAVE �

ACCESS TO A 3G NETWORK�

SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012) � 30 �

300,000 �LAOTIANS USE 3G �MOBILE SERVICES�

HOWEVER, BARELY �

SOURCE: LAOS PRESS FREEDOM REPORT, AS CITED IN SEAPA (MAY 2012) � 31�

4G NETWORK�LAOS ALREADY HAS ITS OWN�

SOURCE: LAOVOICES (OCT 2012) � 32 �

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GET MORE #SDMW REPORTS AT WEARESOCIAL.SG �

WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.�

WE HELP BRANDS TO LISTEN TO, UNDERSTAND,�AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.�

WE’RE ALREADY HELPING MANY OF THE WORLD’S �TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,

DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. �

IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU�TOO, CALL SIMON KEMP ON +65 9146 5356, OR �

EMAIL US AT [email protected].�

FIND OUT MORE AT WEARESOCIAL.SG.�

WE ARE SOCIAL SINGAPORE �@WEARESOCIALSG �

+65 9146 5356 �[email protected] �

WEARESOCIAL.SG �