Playf ul Labs Hi, we are Playful. @yanivcorem | Chief Ninja @PlayfulLabsCo
PlayfulLabs
Hi, we are Playful.@yanivcorem | Chief Ninja @PlayfulLabsCo
PlayfulLabs
PlayfulLabsHi, I’m
Yaniv
PlayfulLabs
What is Gamification?
PlayfulLabs
PlayfulLabs
Gameful Design(aka Gamification)
[WHAT] The skillful weaving of game thinking & game elements [WHERE] into real world applications [WHY] to change behavior and achieve results.
PlayfulLabs
Quickfire ChallengeClean up your inbox
PlayfulLabs
PlayfulLabs
PlayfulLabs
Motivation 1.0 / Dan Pink
PlayfulLabs
Motivation 2.0 / Dan Pink
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Motivation 3.0 / Dan Pink
PlayfulLabs
Self Determination TheoryRichard Ryan + Edward Deci
•Autonomy•Mastery (Competence)•Meaning (Relatedness)
•Safe•Fun
PlayfulLabs
PlayfulLabs
PlayfulLabs
Playful LabsDesign, Technology, and People at Play
PlayfulLabs
The Opposite of Play is not Work, it is Depression.
Brian Sutton-Smith
PlayfulLabs
Playful LabsWe are on a mission to explore the limits of human playfulness.We seek to craft engaging solutions by bringing design, technology, and people into play.
PlayfulLabs
How we play
Research Definition
Ideation Prototyping
Testing
PlayfulLabs
We really make sushi
PlayfulLabs
Gameful Design ProcessBusiness Domain
KPIsAudience
InfrastructurePain Points
BPM
Game DomainMechanicsDynamics
FlowJourneyTheme
?
PlayfulLabs
GuessIBM Research (Haifa)
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GuessIBM Research (Haifa)
PlayfulLabs
Games for CrowdsIBM Research (Haifa)
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Games for CrowdsIBM Research (Haifa)
PlayfulLabs
Games for CrowdsIBM Research (Haifa)
PlayfulLabs
Games for CrowdsIBM Research (Haifa)
PlayfulLabs
Design for AdherencePfizer + Bezalel Academy of Arts and Design
PlayfulLabs
Design for AdherencePfizer + Bezalel Academy of Arts and Design
PlayfulLabs
Design for AdherencePfizer + Bezalel Academy of Arts and Design
PlayfulLabs
Design for AdherencePfizer + Bezalel Academy of Arts and Design
PlayfulLabs
Design for AdherencePfizer + Bezalel Academy of Arts and Design
PlayfulLabs
Design for AdherencePfizer + Bezalel Academy of Arts and Design
PlayfulLabs
Design for AdherencePfizer + Bezalel Academy of Arts and Design
PlayfulLabs
Design for AdherencePfizer + Bezalel Academy of Arts and Design
PlayfulLabs
PlayfulLabs
PlayfulLabs
PlayfulLabs
Startups
PlayfulLabs
Thank [email protected]