WE ARE CỐC · Admicro - VC Corp Microsoft Sites Adtima-VNG Corporation Facebook ốc ốc Google Sites. Out of 100 internet users aged 25-34 in Vietnam, we can reach out to 82.

CỐC CỐC CREDENTIAL#1 Vietnamese browser and search engine in Vietnam

www.coccoc.com1

AGENDAAbout Cốc Cốc

Advertising solution

Our client

www.coccoc.com2

ABOUT CỐC CỐC

www.coccoc.com3

*Report “Winning internet users with winning brands solution” from Nielsen, 2020

Top-of-the-line AI advertising technology

#2 most used* browser in Vietnam

#2 most used* search engine in Vietnam

Cốc CốcNews Feed

World-class personalized news feed

Cốc Cốc - the only browser provide Premium Ad Solutions on New tabs

4

Cốc Cốc News feedCutting-edge personalized news feed with AI technology

*Report “Winning internet users with winning brands solution” from Nielsen, 2020**Source: Cốc Cốc 2020

531M queries monthly**

Cốc Cốc Search#2 MOST USED* search engine in Vietnam

average browsing time spent onCốc Cốc Newsfeed40%

5

9M Cốc Cốc’s users fromtop 6 cities**24M Monthly active user*

Cốc Cốc’s user

*Source: We Are Social, Hootsuite 02/2020, Cốc Cốc 2020, include desktop & mobile**Top 6 cities: Hà Nội, Hồ Chí Minh, Hải Phòng, Đà Nẵng, Nha Trang, Cần Thơ

6

53% male, 47% female

15 - 17

18 - 24

25 - 34

35 - 44

45 - 54

13%

9%

21%

27%

18%

9%

3%Other

55+

ADVERTISING SOLUTIONS

www.coccoc.com7

BRANDING SOLUTIONSExtensive viewability, exclusive and premium ads placements

‘Full-stack’ solution

PERFORMANCE SOLUTIONSOptimize advertising to the right potential users

MEASUREMENT SOLUTIONSIn-depth learning on users’ perception of the ads campaigns

8

Our cutting edge machine learning technology allows

various targeting options to find the right audience in

the most effective and cost-saving ways.

TargetingAGE GENDER CATEGORY

LOCATION CUSTOMIZED CATEGORIES

RETARGETING

TIME FREQUENCY KEYWORD

9

DISPLAYADVERTISING

www.coccoc.com10

NEWTAB SKINAd type

CTR: 0.6% - 1%

Demographic Keyword

Competitor Category

Retargeting

Target

11

Customized categories

NEWTAB VIDEO SKINAd type

CTR: 0.6% - 1%

12

Demographic Keyword

Competitor Category

Retargeting

Target


MAGNETIC MASTHEAD MEDIA BANNER

Ad type

CTR: 0.35 - 0.45%

13

Demographic Keyword

Competitor Category

Retargeting

Target


MAGNETIC MASTHEAD VIDEO BANNER

Ad type

CTR: 0.35 - 0.45%

14

Demographic Keyword

Competitor Category

Retargeting

Target


VIDEO BANNERAd type

CTR: 0.15 - 0.32%

15

Demographic Keyword

Competitor Category

Retargeting

Target


NEWTAB BANNERAd type

CTR: 0.2 - 0.4%

16

Demographic Keyword

Competitor Category

Retargeting

Target


ICON BIDDINGAd type

CTR: 0.002 - 0.01%

17

Demographic

Competitor

Category

Retargeting

Target


ICON SIDEBARAd type

Daily impression:

30,000,000

18

Always display when open the browser

BIG NATIVE IN-FEED BANNER

Ad type

CTR: 0.2 - 0.7%

19

Demographic Keyword

Competitor Category

Retargeting

Target


BIG IN-FEED BANNERAd type

CTR: 0.15 - 0.65%

20

Demographic Keyword

Competitor Category

Retargeting

Target


SMALL NATIVE IN-FEED BANNER

Ad type

CTR: 0.15 - 0.75%

21

Demographic Keyword

Competitor Category

Retargeting

Target


SEARCHADVERTISING

22

SEARCH ADSAd type

CTR: 1 - 20%

Location Keyword

Target

23

BANNER SEARCHAd type

CTR: 0.1 - 0.3%Target

24

Location Keyword

SHOPPING ADSAd type

CTR: 0.2 - 1%Target

25

Location Keyword

MEASUREMENT SOLUTIONS

26

We work with all primary measurement solutions. You

can add several 3rd parties tracking for the purpose of

measuring and evaluating campaign effectiveness.

The metrics we can measure are: Brand awareness,

Brand preference, Brand favorability, Purchase

intent, Brand safety, Viewability….

Measurement solutions

Cốc Cốc Brandlift

27

OUR CLIENT

www.coccoc.com28

13.000+Monthly client

20.000+Monthly ad campaign running

Cốc Cốc Ads Platform is the best choice for advertisers

29

[email protected]

coccoc_qc

(024) 38 838 838

qc.coccoc.com

THANK YOU

www.coccoc.com30

mailto:[email protected]

WE ARE CỐC · Admicro - VC Corp Microsoft Sites Adtima-VNG Corporation Facebook ốc ốc Google Sites. Out of 100 internet users aged 25-34 in Vietnam, we can reach out to 82.

Documents