World Dental Cup Partnership Programme Prague 2013
Mar 19, 2016
World Dental Cup
Partnership
Programme
Prague 2013
November 13-15, 2013
Place: Prague, Czech Republic
Organizer:
The National Projects Foundation
(NPF Group)
About WDC
World Dental Cup (WDC) is the competition for dental professionals based on the prin-ciples of major sport events like World Football Cups.
WDC is to become the platform for competition of 32 professionals for different coun-
tries who will fight for the WDC Amber Cup - the main prize of WDC.
From the competition draw to the awarding of the WDC Winner participants are to suc-cessfully pass 5 stages: Group Stage, 1/8 final, 1/4 final, semi-final and final.
Why are we doing WDC?
Dentists are people who we entrust the most valuable thing we have our health and the
health of those we love. They are worth having their World Cup.
World Dental Cup's aim is to name the best professionals.
During WDC 2013 you are welcome to enjoy the WDC Beauty - the Beauty Contest
among ladies who study or work as dentists and WDC Innovations - an expo for inno-
vations in medical equipment and technology for diagnosis and treatment.
World Dental Cup 2013 (WDC 2013) is the professional competition to bring together dental world specialists
and name the Best Dentist in the world.
WDC 2013 is organized by the NPF Group specializing in international cooperation thus WDC 2013 is aimed
at providing
networking and business opportunities by:
Multi-stage competition process
Group Stage
1/8 final
1/4 final
semi-final
final
Tasks (cases) provide for exchange of ideas
and approaches
Social events
Beauty Contest - WDC Beauty
The cocktail party to celebrate the final and
closing ceremony of WDC 2013
Business events
WDC Innovations – a business exposition
publicity opportunities by:
Coverage in informational partners’ mass
media
Online broadcast
Twitter broadcast
Photo and Video profiles
Promotion in Social networks (Twitter, Fa-
cebook, YouTube)
Target Groups Profile
TARGET MARKETS
REGIONS
32 doctors from 4 global regions
according to Quotas which are set to sustain the
WDC international status
are invited to take part in
WDC 2013
Please note: You are absolutely welcome to make emphasis on
your target region for all marketing activities.
SLOGAN
Dare the competition
expresses the challenge of interna-
tional performance and never-
ending passion for self excellence
and being the best.
Marketing Objectives
for the sponsorship program are:
1. Increase gross sales by distributing special vouchers|/special codes for
Online Stores for discounts during the event, direct links to your online
shops and other means to be agreed with you to encourage clinics, pri-
vate practioneers and dental related professionals to file test orders with
your company
2. Implement social media strategy by distributing your information and
advertising through WDC Facebook and Twitter right after your signing in
and al least 3 months after the event
3. Develop your potential client base (Facebook and Twitter Followers,
participants, judges, medical students, etc. – you will get all lists
4. Get marketing information on potential clients. A special marketing
report will be prepared for you containing statistics and general market-
ing information with indication of the regions
Measures of Success
MARKETING OBJECTIVES MEASURES OF SUCCESS
Increase in gross sales Rise in Quantity of trial orders filed
Implement social media strat-
egy
Noticeable shift to positive feedback on social
media channels, new followers/subscribers and
likes at your posts/profiles
Develop your potential client
base
Shared Access to subscribes/followers/
participants lists
Get marketing information on
potential clients
Within 14 working days after the end of WDC
your contact person receives a comprehensive
report on marketing information gather during
the event, basing on:
Our questionnaires
Online activities (Facebook, Twitter
Followers (likers)
Interviews with participants/judges/
audience
Your questions related to your spe-
cific field will be included in the
questionnaire
I. Implementation of unique marketing initiative during WDC 2013, in-
cluding international marketing
II. Increase in gross sales attributed to the trial orders after WDC 2013
III. Higher interest in your products by the wider distribution of infor-
mation about your products during the event, online and in other
media
IV. Implementation of the special XMAS and New 2014 Year advertising
campaign: postcards and greetings with your logo to encourage your
(potential) clients to file more orders
V. Higher awareness on your brand and services you provide
VALUE
Unique Marketing Initiatives
Part I
Option
Segments
Doctors
Top manag-
ers/Owners
of dental
business
Middle Manag-
ers (marketing,
purchase)
Beauty Con-
test
Participants
(21-30 y.o.
women) Distribution of your catalogues
and other printed materials
Full package General infor-
mation
General info+ price
lists, catalogues
essential for buyers
Limited*
Surveys Full Limited Full Limited
Gifts with your logo (samples, if
applicable)
Full Full Full Full
Vouchers for discounts/Special
Codes for Online Stores
Full Full Full Full
Online advertising on webpage,
Facebook, etc.
Full Full Full Full
XMAS and New Year Advertising
Campaign
Full Full Full Full
Exposition opportunities Limited Limited Limited Limited
All ‘limited’ signs mean that this would need additional negotiations
Unique Marketing Initiatives
Part II. Detailed
DURING-EVENT-PROMOTION
1. Verbal appraisal
SPECIAL TERMS
1. Your stand (general price = 900 Euro per stand)
2. If you are sending your doctor to join the competition, you get: special terms
3. Exclusivity in your class
DISTRIBUTION OF YOUR PRINTED MATERIALS ,LINKS, PRESENTA-
TION
1. Hyperlink during broadcast and on webpages
2. Your advertising materials for participants, audience incl. by snail mail and email
3. Your advertising short video before the stage
4. Special presentation during the related stage
MARKETING RESEARCH
1. Surveys (number of your questions)
SOCIAL NETWORK
1. Twitter and Facebook promotion (your advertising, news, announcements)
2. Your videos on your company and medicine in general to be on the YouTube
Channel , quantity
LOGOS
1. Your name on the AMBER CUP
2. Logo on the related documents
3. (A – larger logo on top, B medium logo below, C – smaller logos below)
4. Logo on packages
5. Logo on the background for photos and on stage
6. Logos on the welcoming screens
CAMPAIGNS
1. After event campaign (emails, snail mails, etc.)
2. XMAS campaign participation
Please note: there are differences in quantity and intensity of each initiative for
different sponsorship partnership. To learn more and choose your package
please click here or contact us for the document.
Sponsorship Packages
There are two types of packages: general and special.
General packages are aimed at supporting the event as a whole, while special
packages are meant for handling separate stages of WDC 2013.
PACKAGE PRICE, euro
General Sponsor 15 000
Gold Sponsor 10 000
Silver Sponsor 7 000
Bronze Sponsor 5 000
Lunch breaks Sponsor 3 000
Coffee breaks Sponsor 1 500
Reception Sponsor 5 000
GENERAL PACKAGES
SPECIAL PACKAGES
FOR PARTICIPANTS
PACKAGE BRIEF DESCRIPTION PRICE, Euro
Early bird Should you apply before June 01, 2013 900
Standard Should you apply after June 02, 2013 1000
WILD CARD Right to get to 1|8
Without participation in Group Stage 1700
WDC Innovation
Renting one stand 900
PACKAGE PRICE, euro
General Sponsor WDC Beauty 2 000
General Sponsor WDC Innovations 2 000
Draw Sponsor 1 500
Group Stage Sponsor 1 000
Sponsor of 1/8 final 1 000
Sponsor of 1/4 final 2 000
Sponsor of 1/2final 3 000
Sponsor of final 5 000
TIMELINE OF THE MARKETING PROGRAMME
Payment terms
10 working days off invoice but no later
than 14 days prior to the event. Invoices
will be provided at agreed terms after the
conclusion of the agreement.
Privacy and confidentiality
All details of our agreements shall be in-
cluded into the Agreement which include
Confidentiality and Privacy clauses.
Changing of some terms
We are open and ready for negotiations to
adjust some terms for you and do our best
to make a win-win cooperation.
Other information
Please feel free to contact us for more in-
formation and further communication.
THANK YOU
Contact Details
Mrs. Lana Dashian
WDC 2013 Organizational Committee
The NPF Group
Tel.: + 7 963 755 95 35| Tel.: + 7 905 719 90 54
Fax: +7 (495) 956-82-62 ext. 210375
WDC Webpage: http://thenpf.wix.com/wdcup
WWW: http://thenpf.wix.com/npf
Email: [email protected]
Skype: TheNationalProjectsFoundation| Follow us on Twitter @NPFInform
and @WorldDentalCup
YouTube: NPFVideos
See you AT WDC 2013 Prague
SPECIAL PROVISIONS AND CONTACTS