WBA WBA – Keeping it simple for the customer Keeping it simple for the customer Johann Georg Gross Johann Georg Gross Chairman Alliance Workgroup, WBA Chairman Alliance Workgroup, WBA Page 1 Sophia Antipolis, June 27, 2008 Sophia Antipolis, June 27, 2008 FMCA and ETSI Convergence & Customer FMCA and ETSI Convergence & Customer Experience Conference, June 2008 Experience Conference, June 2008
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WBA WBA –– Keeping it simple for the customerKeeping it simple for the customer
Chairman Alliance Workgroup, WBAChairman Alliance Workgroup, WBASophia Antipolis, June 27, 2008Sophia Antipolis, June 27, 2008
FMCA and ETSI Convergence & Customer FMCA and ETSI Convergence & Customer Experience Conference, June 2008Experience Conference, June 2008
Agenda
�� WBA Gains Momentum in 2008WBA Gains Momentum in 2008
�� WBA WBA –– it is all about the customerit is all about the customer
�� Groundbreaking Work done by WBAGroundbreaking Work done by WBA
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�� Trends within in the MarketTrends within in the Market
�� WBA: The Way forwardWBA: The Way forward
2
2008... WBA Gains Momentum
� 35 members from around the world – 29 operators across 23 key markets– Collective subscriber base of 230mil+– Strong mix of leading operators offering
Public WiFi, Mobile Broadband, Fixed Broadband & WiMAX services around the world
– Leading roaming interconnect and clearinghouse providers
1. Boingo2. BT, UK3. Du (EITC) 4. Freedom4, UK5. Hong Kong CSL6. Indosat M2, Indonesia
� Winner of the Wireless Broadband Innovation Award 2007 for Best Wi-Fi
Product or Service
� The WRIX or selected modules of the Wireless LAN Roaming
implementation and day to day operations can be outsourced for
interconnection and the wholesale interface of any convergent broadband
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interconnection and the wholesale interface of any convergent broadband
data services
� Key Benefits:
– Standardised mediation of RADIUS Accounting to Call Data Records, which can
be rated using all possible charging principles
– SOX compliant financial settlement support
Wireless Roaming Intermediary eXchange (WRIX)
� WRIX-i for Radius Interconnection
� WRIX-d for Data Clearing (wholesale accounting)
� WRIX-f for Financial Clearing (wholesale billing)
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WRIX
(VNP)
HSP
Operador
VNP
Operador WRIX
(HSP)
HSP role in WBA WRIX
VNP role in WBA WRIX
i
d
f
VNPn HSPn
Browser Roaming Access
�WBA operators provide a best-in-class “Home Operator” user
experience for browser-based access and billing
– Roaming users have a familiar environment and interface
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1. Swisscom Mobile user at T-Mobile USA hotspot sees WBA logo, selects Home Operator…
2. … and sees the familiar Swisscom Mobile welcome page!
3. Roaming user logs in as usual and is charged via his/her normal Swisscom Mobile bill.
Wi-Fi is expanding across the globe
� Over 180,000 hotspots across the globe by end of 2007
� Approx $3.5 billion in revenues for 2007
� 111 % increase in Wi-Fi sessions worldwide (Q3 ’06 vs. Q 1 ’06)
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� Almost 90 % of Airports worldwide are Wi-Fi enabled
� Embedded Wi-Fi market to grow at 66.2 % CAGR to 226 Mn units till
2008; over 150 million Wi-Fi enabled phones by 2008
Source: IDC Research Report, Telecom Trends International Inc., Other sources
Current WiFi Devices
� Laptops and PDAs are the predominant revenue generating WiFi
devices today
– WBA has a unified experience for browser-based logon across
member operators
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�Gaming Devices and other WiFi-enabled
handsets for data are now emerging
�The WBA has an agreed Wispr standard to start
facilitating the client software needed to
support these devises
Wi-Fi devices – key driver for mobility and convergence
� 245.9 million Wi-Fi portable devices globally by 2010*
WiFi Alliance ® certifies 3000th product
August 2006
Total wireless portable devices*
50.0
100.0
150.0
200.0
250.0
300.0
Dev
ices
(m
)
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2010*
� 125.5 million in Europe*
� 22 million by 2011 in UK alone*
� Over 25 Wi-Fi/GSM devices by mid 2007
* Source: Strategy Analytics & BTCTO. Data includes digital cameras, MP3 players, media players and portable game consoles.
0.02006 2007 2008 2009 2010
Year
Out and about
2008... The “FUTURE” is HERE!!
iPhone
Wireless Broadband Market Matures!
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Industry Stakeholders Need to Collaborate to Address Industry Stakeholders Need to Collaborate to Address New Challenges & Opportunities!New Challenges & Opportunities!
iBurstiBurstiBurstiBurst
Application Demands
� Seamless, browser-less access to WiFi networks
– Devices must automatically find and attach to an available WiFi network
� Automated billing via home operator
– No fiddling with credit cards or vouchers
� Handover to Wireless WANs (WiMAX/HSxPA)
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� Handover to Wireless WANs (WiMAX/HSxPA)
� This is challenging enough in a single-operator context
� What does it take to make this happen in a roaming scenario?
2008...WBA Gains Momentum
WRIX ICP for DualWRIX ICP for Dual--Mode/EAPMode/EAP--SIM SIM
RoamingRoaming
WRIX ICP for DualWRIX ICP for Dual--Mode/EAPMode/EAP--SIM SIM
RoamingRoaming
WRIX ICP for WRIX ICP for WiMAX Global WiMAX Global
RoamingRoaming
WRIX ICP for WRIX ICP for WiMAX Global WiMAX Global