Nov 01, 2014
MEASURING SOCIAL MEDIA MARKETING
Braj Mohan Chaturvedi I [email protected] I +91 9958166889
buzz for a brand based on volume of posts andimpressions
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
buzz based on nature of buzz by category and topic
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
buzz based on time of the buzz and shift in buzzovertime
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
nature of buzz, which includes seasonality,competitive nature
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
buzz based on stages in purchase funnel, whichinclude researching, transaction, post-purchase etc.
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
channel of choice which include forums, socialnetworks, blogs, twitter, etc
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
buzz based on content proliferation and popularity
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
buzz based on number of fans, followers, friends
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
buzz based on growth rate of fans, followers, andfriends
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
change in virality and rate of change in virality whichinclude connections to fans, followers, and friends
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
rate of virality and change in virality rates over timewhich include second-degree reach
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
level of engagement through embeds, installs,downloads, uploads
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
level of engagement like, favourites, comments,ratings, social bookmarks, subscriptions, page views
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
change in search engine rankings and share of voicefor all social sites promoting the brand
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
increase in searches due to social activity
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
percentage of buzz containing links, which is rankedby influence of publishers
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
percentage of buzz containing multimedia includingimages, video, audio
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
share of voice on social sites when running paidmedia in same environment
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
influence of consumers, publishers reached
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
influence of brands participating in social channels
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
demographics of target audience engaged with socialchannels and reached through social media
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
demography, geography of participating consumers
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
social media habits and interests of target audience
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
sentiment by volume of posts and impressions
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
shift in sentiment before, during, and after socialmarketing programs
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
languages spoken by participating consumers andtime spent on distributed content
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
time spent on site through social media referrals
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
Percentage of traffic generated from paid media
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
frequency of social interactions per consumer,percentage of videos viewed
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
number of user-generated submissions received
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
relative popularity of social media content
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
exposures of virtual gifts, number of virtual giftsshared
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
number of user-generated submissions on brandassociation, purchase consideration, brand reference
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
impact of offline marketing or events on socialmarketing programs or buzz
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
user-generated content that can be used by themarketer in other channels
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
measuring customer satisfaction and customersassisted through buzz
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
savings generated by enabling customers to connect with each other
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
volume of customer feedback generated using buzz
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
research & development time saved based onfeedback from social media
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
suggestions implemented from social feedback
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
costs saved from not spending on traditionalresearch
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
buzz resulting into leads generation, productssampling, discount redemption rate
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
buzz resulting into visits to store locator pages,online sales, offline sales, and other offline behavior
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
buzz impacting ratings, reviews, rate of customer,visitor retention
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
buzz impacting customer lifetime value
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
buzz impacting conversion and change in preference
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
buzz impacting customer acquisition, cost ofcustomer retention
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
buzz impacting change in market share
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
attendance generated at in-person at events
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
calculating savings per customer assisted throughdirect social media interactions compared to otherchannels like call centers, in-store.
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009